Paid Media Specialist with 5+ years’ experience managing multi-million-pound budgets and delivering high-performing campaigns across Meta, TikTok, Pinterest, Snapchat, and Google. Expertise in full-funnel acquisition strategy, creative testing, audience segmentation, and data-led optimisation. Proven track record of driving ROAS uplift, reducing CPA, and scaling brands globally. Experienced in end-to-end ad and campaign setup, daily performance monitoring, account checks, implementing promotional changes, and managing daily budget adjustments. Strong technical capability across Pixel & CAPI maintenance. Skilled in producing cross-channel weekly, monthly, quarterly, and annual reporting. Highly proficient in Excel for analysis, forecasting, and performance modelling. Extensive experience in account and campaign testing, including A/B tests and lift studies. Additional platform expertise: GA4, Power BI, Looker, Smartly, Kargo Commerce, and Sprinklr.…Paid Media Specialist with 5+ years’ experience managing multi-million-pound budgets and delivering high-performing campaigns across Meta, TikTok, Pinterest, Snapchat, and Google. Expertise in full-funnel acquisition strategy, creative testing, audience segmentation, and data-led optimisation. Proven track record of driving ROAS uplift, reducing CPA, and scaling brands globally. Experienced in end-to-end ad and campaign setup, daily performance monitoring, account checks, implementing promotional changes, and managing daily budget adjustments. Strong technical capability across Pixel & CAPI maintenance. Skilled in producing cross-channel weekly, monthly, quarterly, and annual reporting. Highly proficient in Excel for analysis, forecasting, and performance modelling. Extensive experience in account and campaign testing, including A/B tests and lift studies. Additional platform expertise: GA4, Power BI, Looker, Smartly, Kargo Commerce, and Sprinklr.WWWW…