Profile Dynamic and creative Digital Marketing Specialist with 1–3 years of hands‑on experience in content creation (photography, videography), SEM, social media advertising and brand storytelling. Leveraging a background in journalism and corporate communication, you excel at bridging gaps between brands and audiences through authentic, insight‑driven campaigns. Proficient in Meta Business Suite, Adobe Suite, Canva, CSS and multimedia tools, with proven ability to boost visibility, engagement and conversions across Facebook, Instagram and TikTok. Key Skills & Core Competencies Digital Campaign Management: SEM, targeted social media ads, lead generation Content Creation & Design: Photography, videography, Adobe Photoshop/Illustrator, Canva, CSS Analytics & Optimization: Google Analytics, Facebook Insights; trend analysis to refine strategy Storytelling & Brand Communication: Press releases, news reporting, audience engagement Collaboration & Project Management: Goal‑setting, time management, cross‑functional teamwork Critical Thinking & Innovation: Problem‑solving, strategic planning, attention to detail Professional Experience Digital Marketer, Medprime Training College (Jan–Mar 2025) Developed SEM and social‑media strategies that boosted program enrolment Created and optimized content for Facebook, Instagram & TikTok; monitored analytics to guide improvements Digital Marketing Specialist (Intern), Cytek Solar Ltd (Sept–Dec 2023) Executed targeted campaigns increasing brand visibility and lead generation Designed platform‑specific promotional content; conducted trend analysis to inform ad spend UGC Content Creator, Garnier Skincare (Nov 2024) Crafted engaging posts for Black Friday sales; collaborated with brand team to elevate product reach Graphic Designer (Part‑time), Eagles Kennels (Jan 2020–Present) Developed brand identity assets—logos, color schemes, typography—for consistent multi‑platform presence Broadcast TV Journalist (Volunteer), Kenyatta University TV & Radio KUTV (Dec 2019–Jan 2021) Anchored and produced live news; delivered in‑depth COVID‑19 and political reports, enhancing station credibility Radio Reporter (Attachée), Multimedia University Radio (Jan 2019–Apr 2019) Increased audience engagement through community event coverage and compelling storytelling Education Bachelor’s in Applied Communication (Corporate Communication), Multimedia University of Kenya Diploma in Broadcast Journalism, Multimedia University of Kenya Certificate in Mass Communication, Multimedia University of Kenya Certificate in Human Resource Management, European Business University of Luxembourg Additional Qualifications Technical: Adobe Suite (Photoshop, Illustrator), Canva, CSS, Microsoft Office Soft Skills: Adaptable, self‑motivated, excellent written & verbal communication, customer service expertise…Profile Dynamic and creative Digital Marketing Specialist with 1–3 years of hands‑on experience in content creation (photography, videography), SEM, social media advertising and brand storytelling. Leveraging a background in journalism and corporate communication, you excel at bridging gaps between brands and audiences through authentic, insight‑driven campaigns. Proficient in Meta Business Suite, Adobe Suite, Canva, CSS and multimedia tools, with proven ability to boost visibility, engagement and conversions across Facebook, Instagram and TikTok. Key Skills & Core Competencies Digital Campaign Management: SEM, targeted social media ads, lead generation Content Creation & Design: Photography, videography, Adobe Photoshop/Illustrator, Canva, CSS Analytics & Optimization: Google Analytics, Facebook Insights; trend analysis to refine strategy Storytelling & Brand Communication: Press releases, news reporting, audience engagement Collaboration & Project Management: Goal‑setting, time management, cross‑functional teamwork Critical Thinking & Innovation: Problem‑solving, strategic planning, attention to detail Professional Experience Digital Marketer, Medprime Training College (Jan–Mar 2025) Developed SEM and social‑media strategies that boosted program enrolment Created and optimized content for Facebook, Instagram & TikTok; monitored analytics to guide improvements Digital Marketing Specialist (Intern), Cytek Solar Ltd (Sept–Dec 2023) Executed targeted campaigns increasing brand visibility and lead generation Designed platform‑specific promotional content; conducted trend analysis to inform ad spend UGC Content Creator, Garnier Skincare (Nov 2024) Crafted engaging posts for Black Friday sales; collaborated with brand team to elevate product reach Graphic Designer (Part‑time), Eagles Kennels (Jan 2020–Present) Developed brand identity assets—logos, color schemes, typography—for consistent multi‑platform presence Broadcast TV Journalist (Volunteer), Kenyatta University TV & Radio KUTV (Dec 2019–Jan 2021) Anchored and produced live news; delivered in‑depth COVID‑19 and political reports, enhancing station credibility Radio Reporter (Attachée), Multimedia University Radio (Jan 2019–Apr 2019) Increased audience engagement through community event coverage and compelling storytelling Education Bachelor’s in Applied Communication (Corporate Communication), Multimedia University of Kenya Diploma in Broadcast Journalism, Multimedia University of Kenya Certificate in Mass Communication, Multimedia University of Kenya Certificate in Human Resource Management, European Business University of Luxembourg Additional Qualifications Technical: Adobe Suite (Photoshop, Illustrator), Canva, CSS, Microsoft Office Soft Skills: Adaptable, self‑motivated, excellent written & verbal communication, customer service expertiseWWWW…