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I am a results-driven marketing professional with 5+ years of experience across FMCG, healthcare, and SaaS. I turn customer insights into strategic brand storytelling and demand-generating campaigns, and I excel at analyzing data to identify opportunities, define ideal customer profiles, and understand purchase behavior to craft meaningful brand experiences. I’m passionate about consumer-focused marketing that fosters loyalty and delivers measurable business results. I thrive in environments that value curiosity, creativity, and collaboration, and I’m eager to grow as a marketer and teammate while contributing to brand growth and market expansion.…I am a results-driven marketing professional with 5+ years of experience across FMCG, healthcare, and SaaS. I turn customer insights into strategic brand storytelling and demand-generating campaigns, and I excel at analyzing data to identify opportunities, define ideal customer profiles, and understand purchase behavior to craft meaningful brand experiences. I’m passionate about consumer-focused marketing that fosters loyalty and delivers measurable business results. I thrive in environments that value curiosity, creativity, and collaboration, and I’m eager to grow as a marketer and teammate while contributing to brand growth and market expansion.

Kollontai Tom

Brand Strategist, Marketing Strategist, Content Creator, +3

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I am a results-driven marketing professional with 5+ years of experience across FMCG, healthcare, and SaaS. I turn customer insights into strategic brand storytelling and demand-generating campaigns, and I excel at analyzing data to identify opportunities, define ideal customer profiles, and understand purchase behavior to craft meaningful brand experiences. I’m passionate about consumer-focused marketing that fosters loyalty and delivers measurable business results. I thrive in environments that value curiosity, creativity, and collaboration, and I’m eager to grow as a marketer and teammate while contributing to brand growth and market expansion.…I am a results-driven marketing professional with 5+ years of experience across FMCG, healthcare, and SaaS. I turn customer insights into strategic brand storytelling and demand-generating campaigns, and I excel at analyzing data to identify opportunities, define ideal customer profiles, and understand purchase behavior to craft meaningful brand experiences. I’m passionate about consumer-focused marketing that fosters loyalty and delivers measurable business results. I thrive in environments that value curiosity, creativity, and collaboration, and I’m eager to grow as a marketer and teammate while contributing to brand growth and market expansion.

Available to hire

I am a results-driven marketing professional with 5+ years of experience across FMCG, healthcare, and SaaS. I turn customer insights into strategic brand storytelling and demand-generating campaigns, and I excel at analyzing data to identify opportunities, define ideal customer profiles, and understand purchase behavior to craft meaningful brand experiences.

I’m passionate about consumer-focused marketing that fosters loyalty and delivers measurable business results. I thrive in environments that value curiosity, creativity, and collaboration, and I’m eager to grow as a marketer and teammate while contributing to brand growth and market expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications and Research Coordinator at Factually Health

June 1, 2024 - October 20, 2025

Implemented HubSpot Sales Hub Pro CRM, creating the company’s first structured lead-tracking process that supported campaign optimization and helped the sales team secure 5 qualified meetings in 3 months. Built report dashboards to monitor campaign performance, enabling sales to optimize outreach and strengthen pipeline visibility. Conducted market and competitive research to inform GTM strategy and improve product positioning. Developed messaging frameworks and marketing assets (one-pagers, infographics, decks) that elevated brand credibility and sales effectiveness.

Administrative Assistant at Port Moody Health Integrated Cancer Care

October 1, 2024 - October 20, 2025

Analyzed customer data and produced analytics reports to optimize multichannel campaigns, contributing to a 30% increase in new patient conversions. Collaborated with patient care teams to streamline communication workflows via Telus EMR/EHS and email campaigns, improving treatment adherence and generating a 160% increase in five-star Google reviews.

Medical Sales Representative at Nestlé Health Science

December 31, 2018 - October 20, 2025

Leveraged Salesforce CRM and in-field insights to inform territory strategies, resulting in a 7% increase in market share through more targeted brand activation and outreach. Analyzed shopper behavior, competitor activity, and retail performance data to identify new growth opportunities, driving a 120% increase in annual sales. Executed multichannel marketing strategies to increase brand awareness, support trial among key consumer groups, and strengthen product positioning, achieving ZAR 1 million in sales within 10 months. Designed and implemented localized sales and marketing plans that improved in-store visibility, accelerated consumer conversion, and deepened customer loyalty across retail accounts.

Marketing Intern at Nestlé

February 28, 2017 - October 19, 2025

- Collaborated with agency partners and SBU Brand Managers to deliver digital campaigns and content, boosting brand awareness and enhancing brand sentiment. - Led budget tracking and campaign planning in SAP, ensuring efficient execution and alignment with promotional objectives.