I'm Kristina Kuzina, a results-driven digital marketing professional based in Geneva. I bring 8+ years of experience building acquisition funnels, driving social media growth, and delivering measurable ROI through analytics-driven optimization. I specialize in Facebook Ads, social media management, content strategy, and conversion-focused experimentation. I enjoy turning data into creative, performance-driven campaigns that engage audiences, generate qualified leads, and stay within budget.

Kristina Kuzina

I'm Kristina Kuzina, a results-driven digital marketing professional based in Geneva. I bring 8+ years of experience building acquisition funnels, driving social media growth, and delivering measurable ROI through analytics-driven optimization. I specialize in Facebook Ads, social media management, content strategy, and conversion-focused experimentation. I enjoy turning data into creative, performance-driven campaigns that engage audiences, generate qualified leads, and stay within budget.

Available to hire

I’m Kristina Kuzina, a results-driven digital marketing professional based in Geneva. I bring 8+ years of experience building acquisition funnels, driving social media growth, and delivering measurable ROI through analytics-driven optimization.

I specialize in Facebook Ads, social media management, content strategy, and conversion-focused experimentation. I enjoy turning data into creative, performance-driven campaigns that engage audiences, generate qualified leads, and stay within budget.

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Experience Level

Language

English
Fluent
French
Advanced

Work Experience

Marketing & Communications Manager at Walkyrie Fitness & Coaching Studio, Geneva
January 1, 2017 - Present
Founder and digital marketing lead responsible for social media growth, paid advertising, and campaign optimization. Developed and executed social media strategies across Instagram and Facebook, increasing engagement through structured content planning and audience segmentation. Built and optimized landing pages to improve inquiry-to-client conversion rates. Designed and managed email marketing campaigns achieving strong open rates, and monitored performance using Google Analytics to refine targeting, improve ROI, and optimize budgets. Coordinated content creation including visual assets and promotional materials aligned with campaign objectives. Managed multiple campaigns simultaneously while maintaining performance targets and deadlines.
International Sales Assistant (Short-Term Assignment) at Knight Frank | Naef Immobilier, Geneva
November 1, 2014 - February 28, 2015
Supported promotional planning and event marketing efforts for international property showcases; assisted in development and localization of 50+ marketing and presentation materials for international audiences; coordinated communication between internal sales teams and prospective buyers to support campaign objectives; contributed to targeted outreach campaigns increasing qualified attendance at high-profile client events.
Hospitality Intern at Hotel Bernina, Geneva
August 1, 2012 - December 1, 2012
Supported front and back office operations in a 70+ room property, ensuring smooth daily coordination. Assisted in pricing and reservations management, contributing to improved occupancy during peak periods. Helped onboard and train new team members to enhance operational consistency. Supported guest experience initiatives that contributed to positive client satisfaction feedback.

Education

Bachelor of Business Administration in Hospitality Management at Glion Institute of Higher Education
January 1, 2014 - January 1, 2014

Qualifications

Sales training
January 1, 2019 - January 1, 2025
Copywriting / Creative Writing Training
January 1, 2019 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education