I’m a copywriter who likes to ask questions, listen closely to the answers and then dig into the process of making things come alive. I can flex from Sr. Writer to ACD to CD with a quickness, and am equally at home making the work or leading a team into the thick of it. I love stories, and I love creating them in ways that make people feel, think and act.
Freelance Creative Director + Copywriter
Concepts, content and copy, in a range of forms: From branded storytelling to brand voice development, from social campaigns to digital app UX, from copy writing to content strategy. All that, for these kinds of clients: adidas, Nike, Jawbone, HP, Giro Sport Designs, Bell Sports, Nau, Reebok, Fossil, Rossignol, W+K, Ziba Design, Nemo Design and others.
Swift Agency - Aug 2014 - Jul 2019
Senior Writer, Brand Communications 10 months
Wrote, concepted and oversaw content in support of the Swift brand, focused on highlighting the agency’s outstanding work and people through compelling stories: case studies, social and web, thought leadership, awards, PR, executive and internal communications.
Creative Director 3 years
Lead a team of writers, art directors, and designers to concept and create innovative campaigns and content, bringing together breakthrough social media strategy and execution to show up where our clients’ brands and their consumers meet.
Associate Creative Director 1.25 years
Sat at the intersection of oversight and action, paired with a design counterpart to lead a team of writers and designers on everything from campaign manifestos to TV spots to social content to event activations.
Thread - Senior Copywriter - Nov 2011 – Jul 2014
Thread is a writing-focused agency specializing in verbal brand identity, messaging strategy and branded content development.
Thread has helped a wide range of national and global brands tell their story including adidas, Adobe, BP, Gerber Gear, Giro, Jawbone, Rossignol, Sun Valley, Sesame Street, Umpqua Bank and many more.
Columbia Sportswear - Senior Copywriter - Mar 2009 – May 2011
Created, contracted and oversaw all Ecommerce copy assets for a $1B outdoor clothing and apparel brand, including product copy, website copy, brand and campaign email, and various digital media content.
–Worked directly with Marketing and Retail teams to generate and execute brand-strategic messaging in the digital space.
–Supported Marketing and Product Teams with brand voice and copy elements for retail and channel-specific messaging.
Nau Clothing - Sr. Editor & Writer - Apr 2006 – May 2008
–Created, contracted and curated all editorial assets for a pioneering, sustainability-focused outdoor apparel brand, including product copy, website copy, marketing collateral and retail signage elements.
–Worked closely with the Creative Studio team to generate and execute brand-strategic messaging across all channels (web, retail stores, partner organizations).
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