Graphic Designer / Art Director
Red (Daniela Choroco) is a graphic designer and art director from Lima, Perú and based in Barcelona, Spain. In 2020, she won a Latin American Design Award in the Graphic Design category for her project Sofar Sounds Lima Posters. About this last organization, dedicated to secret concerts, she was in charge of the art direction of each experience, which managed to position Lima in the Top 20 of the best cities to see a Sofar.
In 2018, Red worked as a designer in IS Creative Studio, where she could be part of the organization and design of the Latin American Design Festival that same year. Currently working a freelance designer in diferents areas of design as branding, editorial, art direction and photography. Her client list includes fashion brands, artist and NOG’s as Espacio Fundación Teléfonica, Briki Magazine, Sofar Sounds, Miguel Guerrero, Averzzo, etc.
Her work is the visual rebellion from design, which stands on the idea of reaching “perfection” from an error perspective. Using different techniques, both digital and analog, achieves a whole new aesthetic manifesto that reflects on unique artworks. She believes in design as an important tool of expression within a social context that becomes mobilizing.
Employment and project experience
Freelance Designer
(2018- Now)
Junior Designer at IS Creative Studio
(2017)
Content And Visual Designer at Capittana Swimwear
(2016)
Awards
(2020) Latin American Design Award in Graphic Design
Project: Sofar Sounds Lima Posters
Education
(2018) Bachelor in Graphic Design
From Universidad Peruana de Ciencias Aplicadas
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Skills
Experience Level
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Education
Industry Experience
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