Scott Wilson
Copywriter
Springfield Gardens, NY 11413
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Professional Summary
Multifaceted marketing copywriter with 15 years of experience writing, editing and researching broad range of content. Knowledgeable in online content design, project coordination and configuration management. Recognized for mentoring staff in best practices of writing, grammar and style. Proficient in adobe suite and creative concepts.
Skills
Content editing
SEO best practices
GoToMeeting
Social Media administration
Viral marketing
Graphic design
Contractor Management
Adobe Creative Suite
MailChimp
Constant Contact
Research
Strategic content planning
Google Analytics
Wordpress
Content sourcing
Blogging
Staff leadership and supervision
Copywriting and editing
Planning and coordination
Team collaboration
Work History
January 2020 to October 2020
Quora Inc.
Content Director
Managed content distribution to online channels and social media platforms.
Streamlined functions by developing and implementing processes and task management ticket systems.
Collaborated with marketing and design teams to develop and plan site content, layout and style.
Maintained content marketing calendar to schedule all aspects of creation and delivery.
Used content management system to analyze user engagement and website traffic metrics.
Utilized analytics and site metrics to determine areas of improvement.
Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Delegated and tracked each staff member’s assignments and deadlines.
Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
September 2015 to November 2019
Swift Agency
Creative Director
Recruited, hired and trained top candidates with eye for performance.
Negotiated vendor contracts and services to meet budget requirements.
Established procedures and quality standards for department.
Evaluated and contributed to creative team ideas and translated into actionable project plans.
Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Negotiated contracts with stylists and photographers to organize photo shoots.
Developed strategic communication and marketing plans.
Oversaw full teams of writers, artists, designers and project managers.
Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
Revamped work strategies and processes to accomplish agency objectives.
Collaborated with outside agencies to manage project progress and milestones.
Demonstrated advanced knowledge of music composition, sound design and digita
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