Hi there! I'm Brenda C. Canales, a production artist and graphic designer who thrives on translating brand concepts into polished, production-ready visuals across digital, print, and social channels. I enjoy collaborating with art directors, designers, and project managers to execute creative vision while maintaining brand consistency and technical precision. With over a decade of experience in publishing, marketing, and education-focused environments, I bring strong typography, image management, and cross-functional communication to every project. I'm detail-oriented, reliable, and always looking for ways to streamline workflows to deliver high-quality work that supports business goals.

BRENDA C CANALES

Hi there! I'm Brenda C. Canales, a production artist and graphic designer who thrives on translating brand concepts into polished, production-ready visuals across digital, print, and social channels. I enjoy collaborating with art directors, designers, and project managers to execute creative vision while maintaining brand consistency and technical precision. With over a decade of experience in publishing, marketing, and education-focused environments, I bring strong typography, image management, and cross-functional communication to every project. I'm detail-oriented, reliable, and always looking for ways to streamline workflows to deliver high-quality work that supports business goals.

Available to hire

Hi there! I’m Brenda C. Canales, a production artist and graphic designer who thrives on translating brand concepts into polished, production-ready visuals across digital, print, and social channels. I enjoy collaborating with art directors, designers, and project managers to execute creative vision while maintaining brand consistency and technical precision.

With over a decade of experience in publishing, marketing, and education-focused environments, I bring strong typography, image management, and cross-functional communication to every project. I’m detail-oriented, reliable, and always looking for ways to streamline workflows to deliver high-quality work that supports business goals.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Lead Production Artist/Designer at University of St. Thomas
November 1, 2017 - Present
Develop and maintain brand guidelines, collaborate with Art Directors, Designers, and Project Managers to create assets for digital, social, and email channels; execute on creative vision, manage file hand-off, and ensure production-ready artwork; maintain organized archive and work with Asana/InMotion/Lytho for deadlines and collaboration.
Production Artist at broadhead. [freelance]
November 1, 2017 - September 18, 2025
Print and digital production, prepared files for final print with proper bleeds, images, and folds; worked on brands including Boehringer Ingelheim, California Strawberries, Firestone, Cargill, Mosaic, CHS and Verdesian Life Sciences.
Lead Production Artist at Catapult Marketing
September 1, 2017 - September 18, 2025
Designed POS and cross-promo pieces from concept to print (IRCs, POP headers, tear pads, standees, ads, FSIs); managed image assets and FTP; executed across print and digital media for national clients (Clorox, ConAgra Brands, Mars, Nestlé, Bayer, Hormel, Burt’s Bees, Kellogg’s, Talking Rain); produced HTML5 emails, JavaScript banners, After Effects videos, social posts, landing pages, and animated GIFs.
Design Manager at Quarto Publishing Group USA
February 1, 2012 - September 18, 2025
Project manage multiple publications and mentor designers for a smooth initial-to-final handover process.
Production & Book Designer at MBI Publishing Company
August 1, 2008 - September 18, 2025
Conceived and developed book cover and page designs for over 50 titles; designed marketing materials such as magazine advertisements, postcards, newsletters, catalogs, and brochures.
Lead Production Artist/Designer at University of St. Thomas (St. Paul)
November 1, 2017 - Present
Develop and maintain brand guidelines, ensuring consistency across all marketing materials, while collaborating with Art Directors, Designers, and Project Managers to create assets for digital, social, and email channels; execute on creative vision; manage file hand-off and final revisions; prepare artwork in multiple formats and resolve production issues; maintain organized archives for easy retrieval; produce high-quality digital and print media with brand consistency and technical precision; proficient in industry-standard design software and project management tools (Asana, InMotion/Lytho).
Production Artist (Freelance) at Broadhead
November 1, 2017 - September 18, 2025
Print and digital production, responsible for preparing files for final print with correct bleeds, images, and folds; contributed to multiple brands including Boehringer Ingelheim, California Strawberries, Firestone, Cargill, Mosaic, CHS, and Verdesian Life Sciences.
Lead Production Artist at Catapult Marketing
September 1, 2017 - September 18, 2025
Designed and produced in-store cross-promotion materials (IRCs, POP headers, tear pads, standees, in-ads, FSIs) from concept to print; managed image assets and FTP workflow; delivered print and digital media for national clients such as Clorox, ConAgra Brands, Mars, Nestlé, Bayer, Hormel, Burt’s Bees, Kellogg’s, and Talking Rain. Worked on large-scale print projects, signage, image retouching, HTML5 emails (static and responsive), JavaScript banners, After Effects videos, print ads, social posts, landing pages, and animated GIFs.
Design Manager at Quarto Publishing Group USA
February 1, 2012 - September 18, 2025
Project managed multiple publications and mentored designers to ensure a smooth handover from concept to final production.
Production & Book Designer at MBI Publishing Company
August 1, 2008 - September 18, 2025
Conceived and developed book cover and page designs for over 50 titles; designed marketing materials including magazine advertisements, postcards, newsletters, catalogs, and brochures.
Lead Production Artist/Designer at University of St. Thomas
November 1, 2017 - Present
Lead Production Artist/Designer responsible for developing and maintaining brand guidelines and ensuring consistency across digital, social, and email channels. Collaborates with Art Directors, Designers, and Project Managers to execute the creative vision; manages file hand-off and final revisions; preps artwork in multiple formats; resolves production issues; maintains an organized asset archive; proficient in industry-standard design software and coordinates via Asana and InMotion/Lytho.
Production Artist at Broadhead
November 1, 2017 - September 18, 2025
Production Artist (Freelance): Responsible for print and digital production, ensuring bleeds, image quality, folds meet specs. Worked on brands including Boehringer Ingelheim, California Strawberries, Firestone, Cargill, Mosaic, CHS, Verdesian Life Sciences.
Lead Production Artist at Catapult Marketing
September 1, 2017 - September 18, 2025
Lead Production Artist: Design concepts to in-store POS pieces (IRCs, headers, tear pads, standees, in-ads, FSIs). Managed image assets and FTP. Produced print and digital work for national clients (Clorox, ConAgra Brands, Mars, Nestlé, Bayer, Hormel, Burt’s Bees, Kellogg’s, Talking Rain). Projects included HTML5 emails (static and responsive), JavaScript banners, After Effects videos, ads, social posts, landing pages, and animated GIFs.
Design Manager at Quarto Publishing Group USA
February 1, 2012 - September 18, 2025
Design Manager: Project-managed multiple publications and mentored designers to ensure a smooth initial-to-final handover.
Production & Book Designer at MBI Publishing Company
August 1, 2008 - September 18, 2025
Production & Book Designer: Conceived and developed book covers and page layouts for over 50 titles; designed marketing materials such as magazine ads, postcards, newsletters, catalogs, and brochures.

Education

Bachelor of Science at The Art Institutes International Minnesota
April 12, 1999 - April 12, 2002
Graphic Design
Bachelor of Science (B.S.) at The Art Institutes International Minnesota
January 11, 2030 - September 18, 2025
Bachelor of Science (B.S.) in Graphic Design at The Art Institutes International Minnesota
January 11, 2030 - September 18, 2025
Bachelor of Science at The Art Institutes International Minnesota
January 11, 2030 - September 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Media & Entertainment, Professional Services, Retail, Software & Internet

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