hi! I'm Farida, a passionate growth marketer. I'm here to elevate your business and revenue through online tactics. I've worked across various industries, from consumer brands to e-commerce to the music industry. Please reach out if you think we're a good fit.…

Farida Zahran

PRO

hi! I'm Farida, a passionate growth marketer. I'm here to elevate your business and revenue through online tactics. I've worked across various industries, from consumer brands to e-commerce to the music industry. Please reach out if you think we're a good fit.…

Disponible para alquilar

hi! I’m Farida, a passionate growth marketer. I’m here to elevate your business and revenue through online tactics.

I’ve worked across various industries, from consumer brands to e-commerce to the music industry.

Please reach out if you think we’re a good fit.

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Habilidades

Nivel de experiencia

Idioma

Arabic
Fluido
Francés
Fluido
Inglés
Fluido
Español; castellano
Avanzado

Experiencia laboral

Ad Operations Team Coordinator at Wavo
January 1, 2023 - October 20, 2025
Developed and executed media strategy for the market research industry. Monitored the performance of advertising campaigns and led data-driven recommendations for optimizations. Collaborated with the creative teams to develop ads that align with objectives.
Senior Media Buyer at Potloc
January 1, 2024 - October 20, 2025
Executed and optimized campaigns for major record labels (Warner Music Group, Sony Music Entertainment, Universal Music Group). Managed campaigns across social media channels and music streaming platforms. Led internal marketing campaigns and coordinated with cross-functional teams.
Operations Analyst - Specialist at Wavo
June 30, 2022 - October 20, 2025
Provided analytics and operational support to optimize ad campaigns, collaborated with teams to improve processes, and contributed to data-driven decision making for campaign performance.
Growth Marketing Consultant at Signifly
September 1, 2024 - Present
Developed and executed media strategies for market research clients, monitored performance of campaigns, and delivered data-driven optimization recommendations. Collaborated with creative teams to align creatives with business objectives.
Ad Operations Analyst - Specialist at Wavo
July 1, 2020 - June 1, 2022
Supported ad operations across campaigns, trafficking, optimization, and performance reporting. Analyzed data to identify optimization opportunities and collaborated with sales and creative teams to align campaigns with client objectives.
Operations Team Coordinator at Wavo
June 1, 2022 - January 1, 2023
Developed and executed media strategy for market research campaigns, monitored advertising performance, and provided data-driven recommendations for optimization. Collaborated with creative teams to improve workflows and scale efficiency.
Senior Media Buyer at Potloc
January 1, 2023 - January 1, 2024
Executed and optimized music industry campaigns for major labels including Warner Music Group, Sony Music Entertainment and Universal Music Group. Managed paid media across social channels and music streaming platforms; led internal Wavo B2B marketing campaigns and collaborated with creative teams to deliver aligned results.
Ad Operations Team Coordinator at Wavo
June 1, 2022 - January 1, 2023
Developed and executed media strategy for ad operations; oversaw onboarding initiatives and performance reviews for direct reports; delegated accountability for music marketing campaigns across the team; collaborated with creative teams to align campaigns with objectives; led media campaigns across social channels and music streaming platforms; monitored and optimized performance.
Operations Analyst - Specialist at Wavo
July 1, 2020 - June 1, 2022
Supported advertising operations and analytics; contributed to onboarding initiatives and performance reviews; improved workflows and supported cross-functional teams, ensuring timely delivery of marketing campaigns.

Educación

Bachelor of Arts in Economics & International Development at McGill University
January 1, 2017 - January 1, 2020
French Baccalaureate with Honors at Lycée Claudel
January 1, 2014 - January 1, 2017
Film & TV Industry Essentials at Yellowbrick / NYU
October 1, 2023 - October 1, 2023
Music Industry Essentials at Yellowbrick / NYU
May 1, 2020 - May 1, 2020
Psychology of Child Development Enrichment Mini-Course at University of Ottawa
May 1, 2015 - May 1, 2015
Bachelor of Arts in Economics & International Development at McGill University
January 1, 2017 - January 1, 2020
French Baccalaureate with Honors at Lycée Claudel, Ottawa, Canada
January 1, 2014 - January 1, 2017
Bachelor of Arts in Economics & International Development at McGill University
January 1, 2017 - January 1, 2020
French Baccalaureate with Honors at Lycée Claudel, Ottawa, Canada
January 1, 2014 - January 1, 2017

Requisitos

NYU Film & TV Industry Essentials
October 1, 2023 - October 1, 2023
Google Ads & Facebook Ads Certification
July 1, 2020 - October 20, 2025
NYU Music Industry Essentials
May 1, 2020 - October 20, 2025
Psychology of Child Development Enrichment Mini-Course
May 1, 2015 - October 20, 2025
Google Ads & Facebook Ads Certification
July 1, 2020 - December 3, 2025
NYU Film and TV Industry Essentials
October 1, 2023 - December 3, 2025
NYU Music Industry Essentials Certificate
May 1, 2020 - December 3, 2025
Psychology of Child Development Enrichment Mini-Course, University of Ottawa
May 1, 2015 - December 3, 2025
Google Ads & Facebook Ads Certification
July 1, 2020 - December 7, 2025
NYU Music Industry Essentials Certificate
October 1, 2023 - December 7, 2025
Psychology of Child Development Enrichment Mini-Course
May 1, 2020 - December 7, 2025
Creative Direction Course
May 1, 2015 - December 7, 2025

Experiencia en el sector

Media & Entertainment, Professional Services, Retail, Consumer Goods, Real Estate & Construction, Software & Internet, Education

Habilidades

Nivel de experiencia