Available to hire
I’m Almudena, a digital marketing enthusiast based in Madrid. With a strong background in PPC and demand generation, I thrive on creating targeted campaigns that foster growth and engagement. I love exploring the intersection of technology and creativity to drive successful marketing strategies.
Over the years, I have built a diverse skill set in various marketing roles across different sectors. I am passionate about leveraging data to make informed decisions that maximize campaign performance, and I enjoy collaborating with teams to ensure that our marketing initiatives resonate with our audience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Portuguese
Intermediate
Work Experience
Growth Marketing & Demand Generation Manager at Izertis, Madrid
June 1, 2024 - June 18, 2024Launched targeted multichannel campaigns to increase marketing-sourced pipeline while delivering segmented messaging and high-converting content. Designed and supported sales enablement initiatives to enhance sales performance. Tracked key performance metrics to guide data-driven decisions and maximize campaign ROI. Collaborated with strategic partners including Microsoft, Veeam, Google, and AWS to equip the sales team with resources for successful demand generation initiatives.
Head of International Marketing & Partnerships at Izertis, Madrid
October 1, 2023 - June 1, 2024Led international marketing initiatives across Europe and Latin America, aligning local teams to execute region-specific campaigns within a unified global strategy. Drove demand generation initiatives tailored to each market’s audience and technology landscape. Managed strategic channel and ecosystem partnerships, enhancing co-marketing efforts and expanding brand reach in key international markets.
International Marketing & Partnership Manager at knowmad mood, Madrid
May 1, 2021 - October 1, 2023Led B2B marketing across Morocco, UK, USA, South America, Italy, and Portugal, aligning regional execution with a global strategy through a multichannel approach. Managed partnerships with tech leaders such as AWS, Microsoft, Google, Atlassian, and GitLab to launch joint campaigns and boost market presence.
Digital Marketing Manager at EADEA, Madrid
August 1, 2020 - May 1, 2021Managed 10 accounts across both B2B and B2C sectors, overseeing marketing strategies. Collaborated closely with each account to define and execute tailored multichannel marketing initiatives aimed at achieving business objectives.
Marketing and Business Development Executive at FVC, London
November 1, 2017 - August 1, 2020Responsible for the design and execution of the Marketing and Business Development Strategy to increase customer engagement and retention.
Digital Marketing Manager at GRP (now Brown & Brown), London
December 1, 2018 - March 1, 2020Accountable for the development of competitive digital marketing strategies for each of the 60 companies comprising the GRP insurance group.
Digital Marketing Consultant at SPRIM, Madrid
May 1, 2016 - November 1, 2017Provided project consulting and digital marketing execution to enhance multi-channel user experience for clients in the healthcare and food industries.
Product Manager at CIL Marketing Directo, Madrid
May 1, 2015 - May 1, 2016Responsible for end-to-end product development for all product categories, from cookware to healthcare. Duties included product and market research, go-to-market strategies, and communication strategies.
Marketing Executive at 3M, Madrid
October 1, 2014 - May 1, 2015Assisted with marketing and communication initiatives across online and offline channels to leverage sales for the healthcare product assortment in Iberia.
Trade Marketing Trainee (Iberia) at Johnson & Johnson, Madrid
August 1, 2013 - August 1, 2014Carried out marketing tasks, ran promotional campaigns, and assisted the sales force to drive traffic to selling points for the ACUVUE contact lenses product.
Digital Display Trainee at Havas Media, New York
June 1, 2011 - September 1, 2011Conducted reporting and market analysis on display ads.
Growth Marketing & Demand Generation Manager at Izertis
June 1, 2024 - November 18, 2025Launched targeted multi-channel campaigns to increase marketing-sourced pipeline while delivering segmented messaging and high-converting content. Designed and supported sales enablement initiatives to enhance sales performance. Collaborated with strategic partners to equip the sales team with resources to deploy successful demand gen initiatives.
Head of International Marketing & Partnerships at Izertis
June 1, 2024 - June 1, 2024Led international marketing initiatives across Europe and Latam, aligning local teams to execute region-specific campaigns within a unified global strategy. Drove demand generation initiatives tailored to each market’s audience and tech landscape.
International Marketing & Partnership Manager at knowmad mood
October 1, 2023 - October 1, 2023Led B2B marketing across various regions, aligning regional execution with global strategy through a multi-channel approach. Managed partnerships with tech leaders to launch joint campaigns and boost market presence.
Digital Marketing Manager at EADEA
May 1, 2021 - May 1, 2021Managed 10 accounts across both B2B and B2C sectors, overseeing marketing strategies and executing tailored multi-channel marketing initiatives aimed at achieving business objectives.
Marketing and Business Development Executive at FVC
August 1, 2020 - August 1, 2020Responsible for the design and execution of the Marketing and Business Development Strategy to increase customer engagement and retention through various channels.
Digital Marketing Manager at GRP (now Brown & Brown)
March 1, 2020 - March 1, 2020Accountable for the development of competitive digital marketing strategies for each of the 60 companies that comprised GRP insurance group.
Digital Marketing Consultant at SPRIM
November 1, 2017 - November 1, 2017Provided project consulting and executed digital marketing strategies to enhance multi-channel user experience for clients in various sectors.
Product Manager at CIL Marketing Directo
May 1, 2016 - May 1, 2016Responsible for end-to-end product development across diverse product categories, from market research to go-to-market strategies.
Marketing Executive at 3M
May 1, 2015 - May 1, 2015Provided marketing and communication assistance to online and offline initiatives to enhance sales for the healthcare product assortment.
Trade Marketing Trainee at Johnson & Johnson
August 1, 2014 - August 1, 2014Carried out marketing tasks, ran promotional campaigns and assisted the sales force to drive traffic to selling points.
Digital Display Trainee at Havas Media
September 1, 2011 - September 1, 2011Conducted market analysis and reporting on display ads.
Education
Master's degree at iebs, Madrid
March 1, 2020 - March 31, 2021Master's degree at Darkmoon, Madrid
January 1, 2021 - June 30, 2021Bachelor's degree at Universidad Pontificia de Comillas, Madrid
September 1, 2008 - June 30, 2013Bachelor's degree at University of North Carolina, USA
January 1, 2012 - December 31, 2012Master in Digital Marketing - Traffic Management at iebs
March 1, 2020 - March 1, 2021Master in Advanced PPC at Darkmoon
January 1, 2021 - June 1, 2021Business and Admin Bachelor with Marketing and Communication Specialisation at Universidad Pontificia de Comillas
September 1, 2008 - June 1, 2013Business and Admin Bachelor at University of North Carolina
January 1, 2012 - December 31, 2012Qualifications
Industry Experience
Software & Internet, Professional Services, Financial Services, Healthcare, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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