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Hi, I’m Emily, a freelance marketing consultant with over 3 years of experience helping wellness brands and purpose-driven businesses grow their online presence. I specialise in social media strategy, content creation, UGC content, and community management, always aiming to create authentic brand voices that truly connect with audiences.
I’m passionate about storytelling and building meaningful communities that add real value. Whether it’s crafting engaging newsletters, planning campaigns, or moderating vibrant Facebook groups, I bring organisation, intuition, and heart to everything I do.
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Worked as part of the Elevate Retreats team to support the delivery and promotion of soulful women’s retreats. My role spanned from co-creating retreat landing pages and participant emails to developing social media content that communicated the retreat’s essence and attracted aligned attendees. I also supported retreat logistics and planning, offering creative and strategic insight into pricing, offers, and messaging. My grounding in yoga, energy work, and wellness rituals informed authentic and resonant storytelling throughout the campaigns.
Led the creation and scheduling of engaging social media content for Bio Energy Academy to promote their Bio Energy Healing Diploma and build awareness of their offerings. I developed weekly content pillars, wrote posts with clear calls to action, and designed simple visuals aligned with the brand. Additionally, I helped launch and manage the Facebook group “The Healing Network,” creating community engagement strategies, conversation prompts, and group challenges to foster connection and ongoing interest in the academy’s programs.
Worked closely with the COFEA team to support the growth of their wellness community through strategic marketing support, newsletter creation, and content planning. My work included crafting engaging email sequences, brainstorming content for upcoming offers, refining brand voice, and helping clarify messaging around events and facilitator offerings. I helped create a cohesive brand presence while maintaining the collaborative, grassroots feel of the project.
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