Freelancer at University of East London

Internal Design Manager at PizzaExpress

Led the transition from print to digital training materials using Genially, developing an interactive, user-friendly, video-integrated UX/UI experience accessible across all devices. Delivered within one month, reducing costs by 40%, enabling data tracking, minimising additional communication, and receiving 94% positive feedback from 9,000+ employees. Created digital and print marketing assets for local restaurant campaigns, including web banners, social media graphics, UI/UX designs, and email templates, along with printed brochures, posters, and editorial layouts—one of which was featured on the front page of The Metro newspaper. Strong collaboration and communication skills, working with cross-functional teams in marketing, food development, and retail to create effective design solutions. A recent example is the Sainsbury’s chilled product shelf overtake, where I led the design of a vibrant 2D layout to showcase our pizzas in a competitive environment alongside other chilled pizza brands. I collaborated with teams, incorporated industry trends and feedback, and presented the design to suppliers and printers. This approach met business objectives, evolved the brand identity, and enhanced product visibility in a highly competitive market. Effectively managed multiple design projects, including internal communications and external marketing, ensuring 100% on-time delivery within budget. Streamlined workflow processes using tools like Asana and Teams, boosting efficiency and improving turnaround times in a fast-paced environment. Successfully organized and maintained digital assets using a DAM system, ensuring seamless project execution and easy access to resources.

Internal Design Manager at PizzaExpress

Created and maintained brand-aligned marketing and training materials including brochures, internal booklets, promotional displays, and slide decks. Designed and updated technical manuals, forms, and instructional graphics for training platforms. Managed feedback loops across teams and ensured adherence to brand and layout standards. Produced print-ready collateral for campaigns and supported trade show and internal event graphics. Delivered clear, high-quality visuals used by over 9,000 employees across UK-wide locations.

Private Commissions at University of East London

Developed visually engaging print and digital materials for campaigns including newsletters, posters, and email graphics. Ensured all outputs followed institutional accessibility and visual identity guidelines.