I am the founder of Hopkins Digital, a growth marketing consultancy focussed on helping SMEs scale profitably through data-driven digital tools, ROI-focused strategies, and transparent client relationships. I concentrate on accountable, measurable marketing that supports long-term business health while delivering tangible revenue growth. I am your next fractional or outsourced CMO! With over 14 years in e-commerce, retail and media, I’ve built and led high-performing teams, forged strategic partnerships, and navigated financial and operational complexities to drive sustainable growth. This broad experience informs marketing solutions that align with a client’s overall business goals and stakeholder expectations, from brand positioning to sales enablement. Happy clients include: Code Camp Australia, Noshu, Howe2Golf, Twisted Healthy Treats, UbyKate, Safewill, PicklePutty and more.

James D.D. Hopkins

I am the founder of Hopkins Digital, a growth marketing consultancy focussed on helping SMEs scale profitably through data-driven digital tools, ROI-focused strategies, and transparent client relationships. I concentrate on accountable, measurable marketing that supports long-term business health while delivering tangible revenue growth. I am your next fractional or outsourced CMO! With over 14 years in e-commerce, retail and media, I’ve built and led high-performing teams, forged strategic partnerships, and navigated financial and operational complexities to drive sustainable growth. This broad experience informs marketing solutions that align with a client’s overall business goals and stakeholder expectations, from brand positioning to sales enablement. Happy clients include: Code Camp Australia, Noshu, Howe2Golf, Twisted Healthy Treats, UbyKate, Safewill, PicklePutty and more.

Available to hire

I am the founder of Hopkins Digital, a growth marketing consultancy focussed on helping SMEs scale profitably through data-driven digital tools, ROI-focused strategies, and transparent client relationships. I concentrate on accountable, measurable marketing that supports long-term business health while delivering tangible revenue growth. I am your next fractional or outsourced CMO!

With over 14 years in e-commerce, retail and media, I’ve built and led high-performing teams, forged strategic partnerships, and navigated financial and operational complexities to drive sustainable growth. This broad experience informs marketing solutions that align with a client’s overall business goals and stakeholder expectations, from brand positioning to sales enablement.

Happy clients include: Code Camp Australia, Noshu, Howe2Golf, Twisted Healthy Treats, UbyKate, Safewill, PicklePutty and more.

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Language

English
Fluent

Work Experience

Founder & Director at Hopkins Digital
May 1, 2018 - Present
Brand, Digital Marketing, Growth Marketing and eCommerce consultancy focused on accountability, results-driven ROI, and transparent client relationships; leads and mentors a client-first team.
Commercial Director at The Remarkables Group
March 1, 2016 - October 21, 2025
Developed and executed commercial growth strategy; identified opportunities and partnerships; defined monetisation and pricing models; led high-value client negotiations.
Group Sales Manager, Metro & Regional Radio, Digital at Southern Cross Austereo
November 1, 2015 - October 21, 2025
Set and delivered revenue targets; led a high-performance sales team; managed agency relationships across radio and digital assets; reported on revenue performance.
Acting Sales Director, Metro & Regional Radio, Digital (Maternity Leave Position) at Southern Cross Austereo
September 1, 2014 - October 21, 2025
Oversaw strategic sales direction and execution during maternity leave across metro/regional radio and digital assets.
Business Development & Client Acquisition at Daemon Group
August 1, 2010 - October 21, 2025
Developed new business opportunities; strategic partnerships; social media strategy; client relationship management; content initiatives.
Group Sales Manager at News Digital Media
December 31, 2008 - October 21, 2025
Led metro/regional digital sales, revenue growth, and client relationships; managed budgets and revenue planning.
Senior Agency Client Executive at DMG Radio: Nova 969FM
December 31, 2005 - October 21, 2025
Met and exceeded revenue targets; developed tactical and strategic opportunities; coordinated with promotions and on-air talent.
National Advertising Manager at ACP Magazines
December 31, 2006 - October 21, 2025
Drove national advertising sales; managed budgets; coordinated across states; developed new business strategies.
Branch Manager at First Choice Communications
December 31, 1997 - October 21, 2025
Branch management; sales leadership; local market development.
Production Runner at POD Film
December 31, 1995 - October 21, 2025
On-set production support and coordination.

Education

Director Development Training at SCA
January 1, 2014 - December 31, 2014
Life Styles Inventory – Human Synergistics at SCA
January 1, 2014 - December 31, 2014
Life Styles Inventory – Human Synergistic at SCA
January 1, 2013 - December 31, 2013
Talent Focused Management & Coaching at SCA
January 1, 2012 - December 31, 2012
Negotiation Training (Scotwork) at Scotwork
January 1, 2012 - December 31, 2012
Maximus – Sales Force Effectiveness at NDM
January 1, 2009 - December 31, 2009
Maximus – Effective Recruitment at NDM
January 1, 2009 - December 31, 2009

Qualifications

Director Development Training
January 1, 2014 - December 31, 2014
Life Styles Inventory – Human Synergistics
January 1, 2014 - December 31, 2014
Life Styles Inventory – Human Synergistic
January 1, 2013 - December 31, 2013
Talent Focused Management & Coaching
January 1, 2012 - December 31, 2012
Negotiation Training (Scotwork)
January 1, 2012 - December 31, 2012
Maximus – Sales Force Effectiveness
January 1, 2009 - December 31, 2009
Maximus – Effective Recruitment
January 1, 2009 - December 31, 2009

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Telecommunications