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Hi, I’m Kumar Abhishek, a Dynamic Marketing Content Specialist and Video Producer based in Dubai, UAE. I bring 7+ years of experience in video production, social media strategy, content creation, and digital marketing to help global brands tell compelling stories. I’ve delivered high-impact videos and campaigns for sports, retail, lifestyle, real estate, and mobility brands, collaborating with Nike, Adidas, Under Armour, JD Sports, Sun & Sand Sports, and more. My freelance work includes projects for Unicare Home Health, Alu dra Estates, Danube Group, and Alkira Real Estate to boost online visibility and engagement.
I love crafting brand narratives that boost engagement and visibility. I thrive in cross-functional teams, handling ideation through delivery, and I enjoy optimizing content for performance by aligning with brand goals, campaigns, and seasonal promotions.
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Experiencia laboral
Content Specialist at GMG (Gulf Marketing Group)
April 1, 2025 - PresentDeveloped and executed social media and retail content strategies across GCC markets; produced 20–25 weekly assets including short-form videos, reels, and tailored content for Gen Z & millennial audiences; contributed to activations such as the Adidas Customization Campaign at Sun & Sand Sports, with real-time coverage and storytelling; optimized campaign performance through audience insights and engagement metrics aligned with seasonal promotions and product launches.
Freelance Video Producer & Content Creator at Self-Employed (Dubai, UAE)
April 1, 2025 - October 2, 2025End-to-end freelance video production: concept creation, scripting, filming, editing, and post-production; delivered social-first branded content increasing engagement on Instagram and TikTok; built strong client relationships ensuring content aligned with brand goals.
Content Specialist & Video Producer at Blu Smart Mobility
January 1, 2025 - October 2, 2025Produced social media campaigns, training modules, teams, and storytelling videos to strengthen brand presence; built Go-to-Market strategies for Blu Smart’s launch in Bengaluru, Dubai, and Mumbai; created driver-partner success stories, travel packs, and training modules covering road safety, customer service, and EV operations; directed photoshoots and produced videos reinforcing Blu Smart’s eco-friendly brand positioning.
Assistant Content Producer at DoorDash & Kisan
May 1, 2022 - October 2, 2025Produced and anchored TV shows like Chunavi Gupshup and Naye Bharat Ka Naya Kisan; scripted, directed, and edited agriculture & cultural programs, boosting engagement and reach.
Multimedia Producer at AsiaVille News
March 1, 2020 - October 2, 2025Developed 8+ digital shows, including News Wrap (musical news) and political satire formats; produced and optimized content for social media audiences, enhancing reach and engagement.
Trainee Journalist at Rajya Sabha TV
March 1, 2019 - October 2, 2025Produced international affairs programs like World Panorama; anchored and provided voice-overs for news bulletins, improving viewer retention.
Content Specialist at GMG (Gulf Marketing Group)
April 1, 2025 - PresentDeveloped and executed social media and retail content strategies across GCC markets. Produced 20–25 weekly assets including short-form videos, reels, and creatively tailored content for Gen Z and millennial audiences. Contributed to activations such as the Adidas Customization Campaign at Sun & Sand Sports and Mir Di City Center with real-time coverage and storytelling. Optimized campaign performance through audience insights and engagement metrics, aligning with seasonal promotions and product launches.
Content Creator / Video Producer (Freelance) at Freelance
April 1, 2025 - October 2, 2025Created engaging end-to-end video content for clients including Unicare Home Health, Aludra Estates, Danube Group, and Alkira Real Estate; concept creation, scripting, filming, editing, and post-production. Designed social-first branded content that increased online presence and engagement, building strong client relationships and ensuring alignment with brand goals.
Content Specialist & Video Producer at Blu Smart Mobility
January 1, 2025 - October 2, 2025Produced social media campaigns, training modules, teasers, and storytelling videos to strengthen brand presence. Executed Go-To-Market (GTM) strategies for Blu Smart’s launches at Bengaluru Airport, Dubai, and Mumbai. Created Driver Partner success stories, Blu Darsh travel packages, and Pathshala training modules covering road safety, customer service, and EV operations. Directed photo shoots of EV charging hubs and produced videos reinforcing Blu Smart’s eco-friendly brand positioning.
Assistant Content Producer at Doordarshan Kisan
May 1, 2022 - October 2, 2025Produced & anchored TV shows such as Chunavi Gupshup and Naye Bharat Ka Naya Kisan, driving high viewership. Scripted, directed, and edited agricultural & cultural programs, boosting engagement and reach.
Multimedia Producer at AsiaVille News
March 1, 2020 - October 2, 2025Developed 8+ digital shows, including News Wrap (musical news) and political satire formats. Produced and optimized content for social media audiences, enhancing reach and engagement.
Trainee Journalist at Rajya Sabha TV
March 1, 2019 - October 2, 2025Produced international affairs programs like World Panorama, covering global issues. Anchored and provided voice-overs for news bulletins, improving viewer retention.
Content Specialist at Gulf Marketing Group (GMG)
April 1, 2025 - PresentDeveloped and executed social media and retail content strategies across GCC markets. Produced 20–25 weekly assets including short-form videos, reels, and tailored creatives for Gen Z & millennial audiences. Contributed to Adidas customization campaigns at Sun & Sand Sports and other key venues with real-time coverage and storytelling. Optimized campaign performance through audience insights and engagement metrics, aligning with seasonal promotions and product launches.
Freelance Video Producer & Content Creator at Freelance / Independent Projects
April 1, 2025 - October 2, 2025Created engaging video content for Unicare Home Health, Alkira Real Estate, Aludra Estates, and Danube Group; delivered end-to-end production including concept creation, scripting, filming, editing, and post-production. Designed social-first branded content that increased engagement on Instagram and TikTok and built strong client relationships with aligned brand goals.
Content Specialist & Video Producer at Blu Smart Mobility
January 1, 2025 - October 2, 2025Produced social media campaigns, training modules, testers, and storytelling videos to strengthen brand presence. Executed Go-To-Market (GTM) strategies for Blu Smart’s launches in Bengaluru (Bangalore Airport), Dubai, and Mumbai. Created driver-partner success stories, travel packages, and training modules covering road safety, customer service, and EV operations. Directed photo shoots of EV charging hubs and produced videos reinforcing Blu Smart’s eco-friendly brand positioning.
Assistant Content Producer at DoorDash & Kisan
May 1, 2022 - October 2, 2025Produced and anchored TV shows such as Chunavi Gupshup and Naye Bharat Ka Naya Kisan, driving high viewership. Scripted, directed, and edited agricultural & cultural programs, boosting engagement and reach.
Multimedia Producer at AsiaVille News
March 1, 2020 - October 2, 2025Developed 8+ digital shows, including News Wrap (musical news) and political satire formats. Produced and optimized content for social media audiences, enhancing reach and engagement.
Trainee Journalist at Rajya Sabha TV
March 1, 2019 - October 2, 2025Produced international affairs programs like World Panorama, covering global issues. Anchored and provided voice-overs for news bulletins, improving viewer retention.
Content Specialist at Gulf Marketing Group (GMG)
April 1, 2025 - November 24, 2025Developed and executed social media and retail content strategies across GCC markets. Produced 20–25 weekly assets including short-form videos, reels, and tailored creatives for Gen Z & millennial audiences. Created content for Nike, Adidas, Under Armour, Timberland, Columbia, The North Face; developed social media campaigns, lifestyle visuals, and promotional assets for Instagram, TikTok, and YouTube Shorts. Managed end-to-end content creation: ideation, scripting, shooting, editing, and delivery. Coordinated with marketing, e-commerce, and design teams to ensure alignment with brand objectives. Collaborated with influencers, photographers, and external agencies to deliver high-quality campaigns. Optimized campaign performance through audience insights and engagement metrics, aligned with seasonal promotions and product launches.
Freelance Video Producer & Content Creator at Self-Employed / Freelance
April 1, 2025 - April 1, 2025Created engaging video content for Unicare Home Health, Alkira Real Estate, Aludra Estates, and Danube Group. Delivered end-to-end production: concept creation, scripting, filming, editing, and post-production. Designed social-first branded content that increased engagement on Instagram and TikTok. Built strong client relationships and ensured content aligned with brand goals.
Content Specialist & Video Producer at Blu Smart Mobility
1 de enero de 2025 - 1 de enero de 2025Produced social media campaigns, training modules, teasers, and storytelling videos to strengthen brand presence. Executed Go-To-Market (GTM) strategies for Blu Smart’s launches at Bengaluru Airport, Dubai, and Mumbai. Created driver-partner success stories, travel packages, and training modules covering road safety, customer service, and EV operations. Directed photo shoots of EV charging hubs and produced videos reinforcing the brand’s eco-friendly positioning.
Assistant Content Producer at Doordarshan Kisan
1 de mayo de 2022 - 1 de mayo de 2022Produced and anchored TV shows such as Chunavi Gupshup and Naye Bharat Ka Naya Kisaan; scripted, directed, and edited agricultural and cultural programs to boost engagement and reach.
Multimedia Producer at Asia Ville News
1 de marzo de 2020 - 1 de marzo de 2020Developed 8+ digital shows, including News W'r a p (musical news) and political satire formats. Produced and optimized content for social media audiences, enhancing reach and engagement.
Trainee Journalist at Rajya Sabha TV
1 de marzo de 2019 - 1 de marzo de 2019Produced international affairs programs like World Panorama; anchored and provided voice-overs for news bulletins, improving viewer retention.
Educación
PG Diploma in TV Production & Journalism at YMCA Institute of Media Studies
January 1, 2015 - January 1, 2016B.A. (Hons.) Geography at Shaheed Bhagat Singh College, Delhi University
January 1, 2011 - January 1, 2015PG Diploma in TV Production & Journalism at YMCA Institute (YMCA IM SIT)
January 1, 2015 - January 1, 2016B.A. (Hons) Geography at Shaheed Bhagat Singh College, Delhi University
January 1, 2011 - January 1, 2015PG Diploma in TV Production & Journalism at YMCA IM SIT
January 1, 2015 - January 1, 2016B.A. (Hons.) Geography at Shaheed Bhagat Singh College, Delhi University
January 1, 2011 - January 1, 2015PG Diploma in TV Production & Journalism at YMCA Institute of Media Studies
January 1, 2015 - January 1, 2016B.A. (Hons.) Geography at Shaheed Bhagat Singh College, Delhi University
January 1, 2011 - January 1, 2015Requisitos
Experiencia en el sector
Media & Entertainment, Retail, Real Estate & Construction, Transportation & Logistics, Travel & Hospitality, Professional Services, Software & Internet
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