I bring over 12 years of experience creating intuitive digital experiences and impactful visual design. With a background that bridges both UI/UX and graphic design, I have worked across industries including fintech, healthcare, woodworking, and e-commerce, designing everything from complex platforms and software interfaces to motion graphics, digital assets, and print materials. My expertise lies in UI design for web and mobile applications, supported by strong skills in wireframing, mockups, and prototyping. I am fluent in Adobe Creative Suite, Figma, and HTML/CSS, and I thrive in projects that demand clarity, efficiency, and precision. While much of my portfolio reflects objective-oriented, corporate design work, I also bring a strong creative capacity that I can apply when projects require a more expressive or visual approach. I am adaptable, proactive, and collaborative—a friendly team player who also works well independently and with responsibility. Fluent in English, Portuguese, Spanish, and French, I can collaborate effectively with multicultural teams. What drives me most is the opportunity to learn, adapt, and contribute while delivering design solutions that balance aesthetics with usability and business goals. I would welcome the chance to bring my skills and perspective to your team. Thank you for your time and consideration. I look forward to the possibility of discussing how my experience can support your company’s goals.

Paula Mourad

I bring over 12 years of experience creating intuitive digital experiences and impactful visual design. With a background that bridges both UI/UX and graphic design, I have worked across industries including fintech, healthcare, woodworking, and e-commerce, designing everything from complex platforms and software interfaces to motion graphics, digital assets, and print materials. My expertise lies in UI design for web and mobile applications, supported by strong skills in wireframing, mockups, and prototyping. I am fluent in Adobe Creative Suite, Figma, and HTML/CSS, and I thrive in projects that demand clarity, efficiency, and precision. While much of my portfolio reflects objective-oriented, corporate design work, I also bring a strong creative capacity that I can apply when projects require a more expressive or visual approach. I am adaptable, proactive, and collaborative—a friendly team player who also works well independently and with responsibility. Fluent in English, Portuguese, Spanish, and French, I can collaborate effectively with multicultural teams. What drives me most is the opportunity to learn, adapt, and contribute while delivering design solutions that balance aesthetics with usability and business goals. I would welcome the chance to bring my skills and perspective to your team. Thank you for your time and consideration. I look forward to the possibility of discussing how my experience can support your company’s goals.

Available to hire

I bring over 12 years of experience creating intuitive digital experiences and impactful visual design. With a background that bridges both UI/UX and graphic design, I have worked across industries including fintech, healthcare, woodworking, and e-commerce, designing everything from complex platforms and software interfaces to motion graphics, digital assets, and print materials.

My expertise lies in UI design for web and mobile applications, supported by strong skills in wireframing, mockups, and prototyping. I am fluent in Adobe Creative Suite, Figma, and HTML/CSS, and I thrive in projects that demand clarity, efficiency, and precision. While much of my portfolio reflects objective-oriented, corporate design work, I also bring a strong creative capacity that I can apply when projects require a more expressive or visual approach. I am adaptable, proactive, and collaborative—a friendly team player who also works well independently and with responsibility. Fluent in English, Portuguese, Spanish, and French, I can collaborate effectively with multicultural teams.

What drives me most is the opportunity to learn, adapt, and contribute while delivering design solutions that balance
aesthetics with usability and business goals. I would welcome the chance to bring my skills and perspective to your team.

Thank you for your time and consideration. I look forward to the possibility of discussing how my experience can support your company’s goals.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Head of Design and Brand at DevCore
December 31, 2018 - July 18, 2025
Responsible for creating the startup’s graphic identity and product designs. Key tasks included web design and front-end development (HTML5, CSS3, Bootstrap), app design, social media design and management for Facebook, Twitter, and LinkedIn.
UX and UI Designer at Falabella
December 31, 2020 - July 18, 2025
Worked for the Retail Integration and Sales Finance teams at the Digital Factory focusing on products for financing and retail. Collaborated with Product Owners and Business Analysts on product concept and design. Responsible for product research, wireframes, mockups, prototypes, and user testing across Chile, Colombia, and Peru.
CEO & Founder at Reebit
December 31, 2023 - July 18, 2025
Founded an online marketplace startup for professional services. Responsible for UI/UX design, front-end development (HTML5, CSS3, JS, Bootstrap 4), social media management, communication strategy, and sales.
UI/UX Designer (Freelancer) at Allmoxy
January 1, 2021 - Present
UI/UX Designer for a cloud-based woodworking software. Conducted market research and user interviews. Designed marketing materials including website, tradeshow booth, and merchandise.
UI Designer at Yapo.cl - Schibsted Media Group
December 31, 2015 - July 18, 2025
Collaborated with product design and UX teams to create web and app interfaces. Designed wireframes, mockups, prototypes, conducted user testing, and designed social media content with the marketing team.
Freelance Multimedia Graphic Designer and UI/UX Designer at Freelance
December 31, 2014 - July 18, 2025
Worked on diverse projects for clients in over 8 countries including brand and editorial design, packaging, app design, and motion graphics during one year.
Head of Design and Brand at Red to Green and Woodtech
December 31, 2017 - July 18, 2025
Handled brand positioning for internal and external clients. Designed brochures, specification sheets, website development, tradeshow design and management, and social media content.
Founder & Product Designer at Companion APP
May 1, 2025 - Present
Developed and launched a mobile mental health companion app from scratch using React Native and Firebase. Led the entire product lifecycle, including onboarding flows, chat-based AI integration, analytics setup, security and privacy compliance (GDPR, App Store/Play Store), and deployment via TestFlight and Google Play Console. Managed UX improvements, implemented in-app restrictions, multi-platform testing (iOS and Android). Set up app store assets and marketing pre-launch strategy.
UI/UX Designer at Allmoxy
April 1, 2021 - January 1, 2025
Redesigned core product interfaces for a complex cloud platform, conducted market research and user interviews to inform design decisions. Created and implemented UI/UX improvements that enhanced usability while aligning with industry needs. Additionally, designed marketing assets including the company website, trade show booth, and branded merchandise, ensuring consistency across product and brand touchpoints.
Founder & CEO at Reebit
June 1, 2018 - January 1, 2020
Founded and led Reebit, a digital marketplace where professionals and companies could publish and promote their services. Oversaw the full product lifecycle, including UI/UX design, front-end development (HTML5, CSS3, JavaScript, Bootstrap 4), and product strategy. Managed social media, communication campaigns, and sales initiatives, building brand presence and driving user acquisition. Combined design, technical, and business leadership to grow the platform from concept to launch and eventual acquisition.
UI/UX Designer at Falabella Digital Factory
February 1, 2018 - January 1, 2020
Designed and improved digital products (web and mobile) for the retail and financing sectors, collaborating closely with Product Owners and Business Analysts on concept development and design strategy. Led product research, wireframing, mockups, and prototyping, ensuring alignment with user and business needs. Conducted user testing across Chile and Colombia, gathering insights to refine usability and deliver intuitive, effective solutions.
Head of Design and Brand at Red To Green & Woodtech
March 1, 2015 - December 31, 2016
Led the brand positioning and visual communication strategy for both internal and external clients across Latin America. Designed and produced print and technical materials such as brochures, specification sheets, and tradeshow assets. Developed and maintained Woodtech’s website, created photo and video presentations, and produced motion graphics using After Effects. Collaborated closely with the marketing and sales teams in Brazil to deliver impactful design materials supporting regional campaigns and product promotion.

Education

BA Degree at Universidad UNIACC - Santiago, Chile
January 1, 2007 - December 31, 2011
Bachelor Degree at Universidad UNIACC
January 1, 2011 - January 1, 2011

Qualifications

UX Fundamentals
January 1, 2017 - December 31, 2017
Marketing Design and Strategy
January 1, 2017 - December 31, 2017
Introduction to Maya
January 1, 2018 - December 31, 2018
The Logic of Programming
January 1, 2019 - December 31, 2019
Programming with JavaScript
January 1, 2020 - December 31, 2020
Python
January 1, 2024 - December 31, 2024
Front-End Foundations
January 1, 2017 - December 31, 2017
HTML & CSS
January 1, 2014 - December 31, 2014
After Effects Motion Graphics
January 1, 2014 - December 31, 2014

Industry Experience

Software & Internet, Financial Services, Retail, Manufacturing, Professional Services, Healthcare
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