I am a digital marketing manager with 15+ years of experience helping B2B, B2C, SaaS, nonprofit, and regulated organizations grow through data-driven marketing. My expertise spans SEO, SEM, paid media, and omnichannel acquisition, with a recent focus on Generative Engine Optimization (GEO) and visibility across AI-driven search platforms. I enjoy combining strategy, analytics, and creative execution to deliver measurable results, while collaborating across teams to build campaigns that drive meaningful engagement and growth.…

RobertaDigital

I am a digital marketing manager with 15+ years of experience helping B2B, B2C, SaaS, nonprofit, and regulated organizations grow through data-driven marketing. My expertise spans SEO, SEM, paid media, and omnichannel acquisition, with a recent focus on Generative Engine Optimization (GEO) and visibility across AI-driven search platforms. I enjoy combining strategy, analytics, and creative execution to deliver measurable results, while collaborating across teams to build campaigns that drive meaningful engagement and growth.…

Available to hire

I am a digital marketing manager with 15+ years of experience helping B2B, B2C, SaaS, nonprofit, and regulated organizations grow through data-driven marketing. My expertise spans SEO, SEM, paid media, and omnichannel acquisition, with a recent focus on Generative Engine Optimization (GEO) and visibility across AI-driven search platforms. I enjoy combining strategy, analytics, and creative execution to deliver measurable results, while collaborating across teams to build campaigns that drive meaningful engagement and growth.

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Skills

Experience Level

Language

English
Fluent
Hungarian
Advanced

Work Experience

Senior Digital Marketing Manager at Parker White Brand Interactive
January 1, 2019 - September 22, 2025
Directed paid and organic strategies for B2B, B2C, and DTC clients in finance, biotech, education, and e-commerce. Hands-on campaign management including ad copywriting and media mix optimization. Delivered measurable performance improvements and brand visibility across digital channels.
Senior Digital Marketing Strategist at Freelance Consultant
January 1, 2018 - September 22, 2025
Led strategy and hands-on campaign execution for e-commerce and B2B clients; managed paid media, optimized email workflows, and tested ad creatives to improve ROAS; delivered measurable results through data-driven adjustments and A/B testing.
Digital Marketing Manager at Alle Group
January 1, 2016 - September 22, 2025
Boosted online marketplace rankings with SEO audits, content optimization, and keyword strategy.
Digital Marketing Manager at Taylor Corporation
January 1, 2012 - September 22, 2025
Directed digital marketing strategy for packaging, printing, transactional communications, and direct mail services. Oversaw SEM/SEO, CRM segmentation, email workflows, GA4 reporting. Improved conversion rates and inbound lead flow.
SEO / SEM Manager at Janus Pannonian University, Pécs, Hungary
January 1, 2001 - September 22, 2025
Managed SEO/SEM initiatives for the university, supporting online visibility and search performance.

Education

Bachelor of Science at Janus Pannonius University, Pécs, Hungary
January 1, 2001 - January 1, 2001
Bachelor of Science at Janus Panonius University, Pécs, Hungary
January 1, 2001 - September 22, 2025

Qualifications

Google Ads Certification
January 11, 2030 - September 22, 2025
Google Analytics Certification
January 11, 2030 - September 22, 2025

Industry Experience

Software & Internet, Media & Entertainment, Education, Financial Services, Professional Services, Retail, Other, Non-Profit Organization, Life Sciences

Skills

Experience Level

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