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I'm a digital marketer and content producer with a creative background in music, storytelling, and pedagogy. I am driven by creating content that feels genuinely human, where strategy and curiosity meet warmth and storytelling joy. Growing up on southern Öland, I've always been curious about what makes people react, listen, and feel. Today I use that curiosity to craft campaigns and content that both evoke emotions and deliver measurable results.…I'm a digital marketer and content producer with a creative background in music, storytelling, and pedagogy. I am driven by creating content that feels genuinely human, where strategy and curiosity meet warmth and storytelling joy. Growing up on southern Öland, I've always been curious about what makes people react, listen, and feel. Today I use that curiosity to craft campaigns and content that both evoke emotions and deliver measurable results.

Simon Thörling

Social Media Freelancer, Social Media Manager, Content Creator, +7

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I'm a digital marketer and content producer with a creative background in music, storytelling, and pedagogy. I am driven by creating content that feels genuinely human, where strategy and curiosity meet warmth and storytelling joy. Growing up on southern Öland, I've always been curious about what makes people react, listen, and feel. Today I use that curiosity to craft campaigns and content that both evoke emotions and deliver measurable results.…I'm a digital marketer and content producer with a creative background in music, storytelling, and pedagogy. I am driven by creating content that feels genuinely human, where strategy and curiosity meet warmth and storytelling joy. Growing up on southern Öland, I've always been curious about what makes people react, listen, and feel. Today I use that curiosity to craft campaigns and content that both evoke emotions and deliver measurable results.

Available to hire

I’m a digital marketer and content producer with a creative background in music, storytelling, and pedagogy. I am driven by creating content that feels genuinely human, where strategy and curiosity meet warmth and storytelling joy. Growing up on southern Öland, I’ve always been curious about what makes people react, listen, and feel. Today I use that curiosity to craft campaigns and content that both evoke emotions and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Swedish

Fluent

English

Advanced

French

Beginner

Work Experience

Frilansmarknadsförare at Kasper Frondelius (Musiker)

January 1, 2025 - Present

Developed and produced video content and ads for social channels and YouTube, focusing on brand storytelling and a data-driven paid social strategy with clear conversion goals. Achieved a CTR of 29.9% through optimized audience segmentation and creative testing in Meta Ads Manager. Built a clear visual identity and tone for the artist's social presence. Created campaign strategies that increased brand reach and improved Spotify conversions.

Frilansmarknadsförare & Social Media Manager at Fit to the Core Malmö

January 1, 2024 - Present

Managed parts of the company's digital presence through conversion-focused Paid Social and community-based content strategy. Worked closely with owner and PT-team to strengthen brand credibility and recognition. Developed tone, copy and visual concepts to gradually increase engagement on social media. Planned and implemented paid campaigns focusing on local reach and member conversion. Analyzed campaign results in Meta and LinkedIn to understand what truly engages the audience and adjusted content accordingly. Optimized content performance based on KPIs such as CTR and retention.

Marknadsföringspraktikant (LIA) at Kruso Sverige & Danmark

January 1, 2024 - January 1, 2024

Supported the Nordic marketing team in creating content and campaigns for B2B customers in tech and energy. Focused on developing customer case studies in text and video to strengthen the company's thought leadership. Produced customer cases in text and video for LinkedIn, emphasizing storytelling and tonalitet. Conducted customer and internal interviews, wrote copy, and edited films in DaVinci Resolve for publication on social channels. Created ghostwriting for the company's CEO in Sweden.

Social Media Manager (LIA & Frilans) at Tappra Barn

January 1, 2023 - January 1, 2024

Worked on the charity's digital communication to increase engagement and participation at events. Focused on emotional storytelling, short-form video and channel optimization. Created video material that increased engagement by 532% and improved LinkedIn conversions. Planned and published content calendar for LinkedIn, Meta and Instagram. Developed campaign concepts blending brand warmth with clear calls-to-action.