Creative Design Manager at Taproot Theatre Company

~ Evolved the aesthetics of Taproot’s brand to communicate the personality and mission of the theatre with each marketing campaign. ~ Interpreted creative briefs, turning them into compelling visuals to excite our audience and help achieve our sales goals. ~ Maintained brand continuity in all marketing materials across multiple departments. ~ Solely responsible for design, layout and production of all marketing and development print and digital materials. ~ Organized the marketing department’s annual calendar. ~ Project managed the schedule for design work and print/digital delivery for marketing and development departments. ~ Lead a company-wide discussion about and co-wrote a new mission statement for the Taproot Theatre Company. ~ Designed the 40th anniversary logo redesign and designed the 45th anniversary logo refresh. ~ Contributed to the re-design and UX planning and maintenance of Taproot’s website. ~ Managed multiple projects at a time, tracking corrections and approvals to deliver on-time. ~ Organized and managed design assets and collateral for multiple departments. ~ Ensured compliance to license requirements for marketing assets and design. ~ Photographed events and productions for marketing use and for the press. ~ Art directed photo shoots. ~ Edited and produced videos for various campaigns and social media. ~ Continuously examined design trends to maintain a fresh design perspective and stay relevant to the theatre industry and the Seattle theatre community specifically.

Creative Marketing Specialist at Taproot Theatre Company

~ Worked closely with the Marketing Director to establish a visual identity for the theatre. ~ Created a consistent aesthetic for all print and digital designs marketing the theatre’s productions and services. ~ Responsible for and executed well all graphic design work for the theatre, including multiple in-house departments. ~ Designed season brochures, posters, and direct mail for mainstage productions. ~ Nurtured vendor/printer relationships. ~ Prepared all files for pre-press and print production. ~ Maintained website. ~ Created social media content. ~ Updated design layout for the printed Encore program. ~ Created logo designs and identity packages for the theatre. ~ Incorporated dynamic typography into all designs.

Freelance Graphic Designer at Self-employed

Provided a broad range of graphic design services to varied clients including individuals, theatre companies, charities, and musicians. Projects included T-shirt designs, theatre posters, logos and identity packages, wedding stationery, brochures, album artwork, graphic illustrations, photo retouching, print and web advertising, social media assets, and surface pattern design. Worked closely with clients to understand requirements, define creative direction, and adhere to timelines.