Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a senior campaigns associate, copywriting and digital merchandising manager—creative and strategic thinker with over seven years of experience in digital marketing and more than five years in team-leading roles. My superpowers are meticulous attention to detail and a drive to exceed targets and expectations. I'm currently exploring exciting ways to integrate AI in campaign implementation and optimization to boost efficiency and deliver cutting-edge, winning campaigns.…I'm a senior campaigns associate, copywriting and digital merchandising manager—creative and strategic thinker with over seven years of experience in digital marketing and more than five years in team-leading roles. My superpowers are meticulous attention to detail and a drive to exceed targets and expectations. I'm currently exploring exciting ways to integrate AI in campaign implementation and optimization to boost efficiency and deliver cutting-edge, winning campaigns.

Valeria Konstantinova

Digital Marketer, Marketing Strategist, Social Media Manager, +1





I'm a senior campaigns associate, copywriting and digital merchandising manager—creative and strategic thinker with over seven years of experience in digital marketing and more than five years in team-leading roles. My superpowers are meticulous attention to detail and a drive to exceed targets and expectations. I'm currently exploring exciting ways to integrate AI in campaign implementation and optimization to boost efficiency and deliver cutting-edge, winning campaigns.…I'm a senior campaigns associate, copywriting and digital merchandising manager—creative and strategic thinker with over seven years of experience in digital marketing and more than five years in team-leading roles. My superpowers are meticulous attention to detail and a drive to exceed targets and expectations. I'm currently exploring exciting ways to integrate AI in campaign implementation and optimization to boost efficiency and deliver cutting-edge, winning campaigns.

Available to hire

I’m a senior campaigns associate, copywriting and digital merchandising manager—creative and strategic thinker with over seven years of experience in digital marketing and more than five years in team-leading roles.

My superpowers are meticulous attention to detail and a drive to exceed targets and expectations. I’m currently exploring exciting ways to integrate AI in campaign implementation and optimization to boost efficiency and deliver cutting-edge, winning campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Fundraising Team Leader at One Sixty Fundraising

September 1, 2015 - November 30, 2019

Led face-to-face NGO fundraising teams; Trained and coached fundraisers; Analyzed and optimized team performance to reach targets and KPIs.

Copywriter & Digital Merchandiser at Fat Fish Marketing

December 1, 2019 - April 4, 2021

Coordinated writing and publishing of copy and content across 12 e-commerce websites; Edited and proofread ad copy, landing pages, collection pages, product pages and blogs; Conducted quality control of merchandising on Shopify, including on-page SEO and HTML.

Copywriting & Digital Merchandising Coordinator at PlantX Life Inc.

April 5, 2021 - December 31, 2021

Coordinated the writing and publishing of copy and content across 12 e-commerce websites; Worked closely with management to ensure the team achieved monthly targets and KPIs; Edited and proofread ad copy, landing pages, collection pages, product pages and blogs; Conducted quality control of merchandising on Shopify, including on-page SEO and HTML.

Copywriting and Digital Merchandising Manager at PlantX Life Inc.

January 1, 2022 - January 1, 2023

Managed the copywriting and merchandising teams across 12 e-commerce websites; Collaborated with the CEO, the CMO, and the SEO team to develop effective marketing strategies; Planned and managed content calendars; Analysed team and content performance; Edited and proofread top-level pages; Interviewed, recruited, and trained copywriters; Set and exceeded team targets and KPIs; Drove a steady monthly increase in the copywriting team's output, increasing the ROI of the team by 23% over the course of 1 year; Optimised all content page templates, driving an 8-21% traffic increase and a 3-7% conversion increase across the 12 websites (Jan-Dec 2022); Contributed to a 164% annual revenue increase.

Senior Campaign Associate at Electica

May 1, 2023 - July 31, 2025

Developed strategies for digital campaigns across the globe, including audience research and segmentation and channel selection; Implemented cross-channel campaigns on Google, YouTube, Meta, DOOH, CTV, and more; Optimised campaigns based on data-driven insights and managed budgets to maximise ROIs; Analysed performance and reported on data; Trained junior staff on media planning and cross channel advertising; Led multiple campaigns in the 2024 EU election cycle that exceeded their targets and KPIs through continuous monitoring and optimisation.