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I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.…I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.

Andy McFee

Creative Director, Product Designer, UI Designer, +3

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I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.…I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes. Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.

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I’m Andy McFee, a Creative UX Leader who partners with product, design, and engineering to turn complex problems into intuitive, value-driven experiences. I specialize in SaaS transformations, scalable design systems, and AI-enabled features that boost user productivity and business outcomes.

Over the last decade I’ve built and led design teams, defined product strategy, and shipped end-to-end experiences that generate measurable growth. I’m passionate about bridging research, prototyping, and storytelling to earn trust, alignment, and exceptional user journeys.

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Francés

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Experiencia laboral

Head of Experience Design at beqom

June 1, 2022 - November 27, 2025

Led UX strategy and design team delivering intuitive, coachable products for compensation and performance management; contributed to Beqom's SaaS transformation and growth.

Head of Product & Design at beqom

1 de mayo de 2022 - 1 de mayo de 2022

Drove product development strategy and design integration, helping scale the company to +$300M valuation; built scalable design systems and fostered cross-functional collaboration.

UI Developer & Experience Design at Electronic Arts (EA)

September 1, 2017 - September 1, 2017

Developed an enterprise-wide design system for EA IT to enhance cross‑team efficiency and consistency across platforms.

Senior User Experience Designer at Nestlé (Consultant)

October 1, 2014 - October 1, 2014

Enhanced scientific workflows through UX design and data visualization improvements; established a scalable UX framework across teams.

UX Designer & Front-end Developer at SQLI

October 1, 2014 - October 1, 2014

End-to-end product development from user research through implementation; delivered user-centered, performant interfaces and engaging interactions.