Available to hire
Hi, I’m Obadina Anthony Ayotomiwa, a results-driven digital marketing professional with 6+ years of experience leading B2B and B2C campaigns. I specialize in content marketing, SEO/SEM, brand strategy, and paid advertising across Nigeria, the USA, and Canada, turning data into growth and collaborating with cross-functional teams to boost brand visibility, generate leads, and increase conversions.
I excel at guiding multi-disciplinary teams, optimizing multi-channel campaigns, and delivering ROI for startups and established companies alike. My hands-on work spans strategy, execution, and optimization—from SEO enhancements and PPC to content creation and UX-aligned experiences. I’m passionate about continuous learning and driving measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Team Lead (Marketing, Communications & Branding) & Digital Marketing Specialist at Halogen Group
January 1, 2023 - PresentLed a 3-person marketing team and executed multi-channel digital campaigns generating a 25% increase in sales conversions. Increased brand awareness by 70% through effective brand storytelling, PR management, and content marketing strategy. Improved organic search traffic by 300% through technical and content SEO execution. Boosted social media followers by 80% and engagement by 50%. Managed PPC campaigns (FB, IG, Google, Twitter, LinkedIn), achieving 40% of sales-qualified leads. Planned and optimized email marketing campaigns with a 35%+ open rate increase.
Part-time Digital Marketer (Remote) at Binta Financials – Canada (Fintech)
April 1, 2025 - October 12, 2025Designed and executed digital campaigns to promote rent reporting and financial solutions for Canadian immigrants and tenants. Developed content for blogs, landing pages, and social media, increasing website traffic by 60%. Managed SEO strategy, improving keyword ranking and visibility across Canadian search queries. Collaborated with product and design teams to optimize in-app and web experiences, enhancing user engagement by 45%.
Contract Content Marketer (Remote) at Wajusoft – USA (Software Company)
January 1, 2025 - October 12, 2025Crafted and implemented a content marketing plan targeting startups. Wrote and optimized SEO-driven blog articles, case studies, and email newsletters, contributing to a 500% growth in organic reach. Developed landing pages and product copy that improved retention rates by 28%. Worked closely with the design and dev team to align content with brand voice and UX principles. Used Google Analytics to track content performance and iterate based on audience behavior.
Digital Marketing Lead & Content Strategist at Kaiglo Nigeria (B2C)
December 31, 2022 - October 12, 2025Directed a 9-member team managing SEO, PPC, social media, email, and content marketing, resulting in a 70% revenue increase. Boosted organic website traffic by 40% through keyword strategy, content creation, and technical SEO enhancements. Managed Google and Meta Ads, leading to increased app installs and purchase conversions. Elevated customer retention and LTV by 40% through remarketing, segmented email flows, and loyalty content. Oversaw UX optimization projects in collaboration with the dev team for improved site performance.
Marketing Executive at RealtyPoint Limited
March 31, 2020 - October 12, 2025Generated leads online via social media campaigns and offline activations. Communicated and sold property solutions using digital tools.
Offline Marketing Executive (Contract) at Vconnect Global Services Limited
July 1, 2019 - October 12, 2025Spearheaded brand awareness campaigns across SMEs in Lagos, enhancing Vconnect’s brand recall. Delivered on-site presentations to promote Vconnect’s online service directory.
Freelance Digital Marketer & WordPress/Shopify Designer at Freelancing – Remote
February 1, 2016 - PresentDelivered end-to-end digital services (SEO, PPC, content marketing, and web design) to clients in the US, UK, and Nigeria via Upwork and Fiverr. Successfully completed 50+ projects with consistent 5-star reviews and client retention. Designed mobile-responsive WordPress and Shopify websites with integrated marketing tools.
Team Lead (Marketing, Communications & Branding) & Digital Marketing Specialist at Halogen Group (B2B) – Nigeria
January 1, 2023 - PresentLed a 3-person marketing team and executed multi-channel digital campaigns, delivering a 25% increase in sales conversions; boosted brand awareness by 70% through storytelling, PR, and content strategy; grew organic search traffic by 300% via technical/content SEO; increased social followers by 80% and engagement by 50%; managed PPC across Facebook, Instagram, Google, Twitter, LinkedIn generating 40% of sales-qualified leads; planned and optimized email campaigns with 35%+ open-rate uplift.
Part-time Digital Marketer (Remote) at Binta Financials – Canada (Fintech)
April 1, 2025 - October 12, 2025Designed and executed digital campaigns for rent reporting and financial solutions for Canadian immigrants and tenants; increased website traffic by 60% through blogs, landing pages, and social content; managed SEO strategy improving keyword ranking and visibility; collaborated with product/design teams to optimize in-app and web experiences, boosting user engagement by 45%.
Contract Content Marketer (Remote) at Wajusoft – USA (Software Company)
January 1, 2025 - October 12, 2025Crafted and executed a content marketing plan for startups; authored/optimized SEO-driven blog articles, case studies, and newsletters, contributing to 500% growth in organic reach; developed landing pages and product copy improving retention by 28%; aligned content with brand voice and UX; utilized Google Analytics to measure performance and iterate.
Digital Marketing Lead & Content Strategist at Kaiglo Nigeria (B2C)
December 1, 2022 - October 12, 2025Directed a 9-member team across SEO, PPC, social media, email, and content marketing, achieving a 70% revenue increase; boosted organic traffic by 40% via keyword strategy and technical SEO; managed Google/Meta Ads driving app installs and purchases; improved retention and LTV by 40% through remarketing and loyalty content; led UX optimization with the dev team to improve site performance.
Marketing Executive at RealtyPoint Limited – Nigeria
March 1, 2020 - October 12, 2025Generated online leads through social campaigns and offline activations; sold property solutions using digital tools.
Offline Marketing Executive (Contract) at Vconnect Global Services Limited – Nigeria
July 1, 2019 - October 12, 2025Spearheaded brand awareness campaigns across SMEs in Lagos and delivered on-site presentations to promote the online service directory.
Freelance Digital Marketer & WordPress/Shopify Designer at Freelancing – Remote
February 1, 2016 - PresentDelivered end-to-end digital services (SEO, PPC, content marketing, and web design) to clients in US/UK/Nigeria via Upwork and Fiverr; completed 50+ projects with consistent 5-star reviews; designed mobile-responsive WordPress and Shopify websites with integrated marketing tools.
Team Lead (Marketing, Communications & Branding) & Digital Marketing Specialist at Halogen Group (B2B) – Nigeria
January 1, 2023 - PresentLed a 3-person marketing team and executed multi-channel digital campaigns, driving a 25% increase in sales conversions. Enhanced brand awareness by 70% through narrative branding, PR management, and content marketing strategy. Improved organic search traffic by 300% via technical and content SEO. Grew social media following by 80% and engagement by 50%. Managed PPC across Facebook, Instagram, Google, Twitter, and LinkedIn, delivering 40% of sales-qualified leads. Planned and optimized email campaigns, achieving a 35%+ increase in open rates.
Part-time Digital Marketer (Remote) at Binta Financials – Canada
April 1, 2025 - October 12, 2025Designed and executed digital campaigns promoting rent reporting and financial solutions for Canadian immigrants and tenants; boosted website traffic by 60%; led SEO improvements; collaborated with product/design to optimize in-app and web experiences, increasing user engagement by 45%.
Contract Content Marketer (Remote) at Wajusoft – USA
January 1, 2025 - October 12, 2025Developed and executed a content marketing plan targeting startups; authored and optimized SEO-driven blog posts, case studies, and email newsletters, contributing to 500% growth in organic reach. Created landing pages and product copy that improved retention by 28%. Coordinated with design and development to align content with brand voice and UX principles; used Google Analytics to measure performance and iterate.
Digital Marketing Lead & Content Strategist at Kaiglo Nigeria (B2C)
December 1, 2022 - October 12, 2025Directed a 9-member team across SEO, PPC, social media, email, and content marketing, driving a 70% revenue increase. Improved organic traffic by 40% through keyword strategy, content creation, and technical SEO. Managed Google and Meta Ads, boosting app installs and purchase conversions. Enhanced retention and LTV by 40% via remarketing and targeted email flows. Led UX optimization projects with the dev team.
Marketing Executive at RealtyPoint Limited – Nigeria
March 1, 2020 - October 12, 2025Generated leads online via social media campaigns and offline activations. Communicated and sold property solutions using digital tools.
Offline Marketing Executive (Contract) at Vconnect Global Services Limited – Nigeria
July 1, 2019 - October 12, 2025Spearheaded brand awareness campaigns across SMEs in Lagos, enhancing brand recall. Delivered on-site presentations to promote Vconnect’s online service directory.
Freelance Digital Marketer & WordPress/Shopify Designer at Self-Employed / Upwork & Fiveerr clients
February 1, 2016 - PresentDelivered end-to-end digital marketing services (SEO, PPC, content marketing, and web design) to clients in the US, UK, and Nigeria. Completed 50+ projects with 5-star reviews and high client retention. Built mobile-responsive WordPress and Shopify sites with integrated marketing tools.
Team Lead (Marketing, Communications & Branding) & Digital Marketing Specialist at Halogen Group (B2B) – Nigeria
January 1, 2023 - PresentLed a 3-person marketing team and executed multi-channel digital campaigns, delivering a 25% increase in sales conversions and a 70% rise in brand awareness through storytelling, PR, and content strategy. Drove a 300% increase in organic search traffic via technical and content SEO, grew social followers by 80% and engagement by 50%, managed PPC across Facebook, Instagram, Google, Twitter, and LinkedIn (contributing to 40% of sales-qualified leads), and improved email open rates by 35%+.
Part-time Digital Marketer (Remote) at Binta Financials – Canada (Fintech)
April 1, 2025 - October 12, 2025Designed and executed digital campaigns promoting rent reporting and financial solutions for Canadian immigrants and tenants. Created content for blogs, landing pages, and social media, increasing website traffic by 60% and improving keyword rankings. Collaborated with product and design teams to optimize in-app and web experiences, boosting user engagement by 45%.
Contract Content Marketer at Wajusoft – USA (Software Company)
January 31, 2025 - October 12, 2025Crafted and implemented a content marketing plan targeting startups. Wrote and optimized SEO-driven blog articles, case studies, and email newsletters, contributing to a 500% growth in organic reach. Developed landing pages and product copy that improved retention by 28%. Coordinated with design and development teams to ensure content aligned with brand voice and UX principles; used Google Analytics to track content performance and iterate.
Digital Marketing Lead & Content Strategist at Kaiglo Nigeria (B2C)
December 31, 2022 - October 12, 2025Directed a 9-member team across SEO, PPC, social media, email, and content marketing, resulting in a 70% revenue increase. Boosted organic website traffic by 40% through keyword strategy and technical SEO. Managed Google and Meta Ads to drive app installs and purchase conversions. Elevated customer retention and LTV by 40% via remarketing, segmented email flows, and loyalty content; oversaw UX optimization with the dev team.
Marketing Executive at RealtyPoint Limited – Nigeria
March 31, 2020 - October 12, 2025Generated leads online through social media campaigns and offline activations, communicating and selling property solutions using digital tools.
Offline Marketing Executive (Contract) at Vconnect Global Services Limited – Nigeria
July 31, 2019 - October 12, 2025Spearheaded brand awareness campaigns across SMEs in Lagos, enhancing brand recall. Delivered on-site presentations to promote Vconnect’s online service directory.
Freelance – Remote Digital Marketer & WordPress/Shopify Designer at Freelancing
February 1, 2016 - PresentDelivered end-to-end digital services (SEO, PPC, content marketing, and web design) to clients in the US, UK, and Nigeria via Upwork and Fiverr. Completed 50+ projects with consistent 5-star reviews and client retention. Designed mobile-responsive WordPress and Shopify websites with integrated marketing tools.
Education
BSc Geography at Obafemi Awolowo University
January 1, 2010 - December 31, 2015BSc Geography (Second Class Upper Honors) at Obafemi Awolowo University, Ile-Ife, Osun
January 1, 2010 - January 1, 2015BSc Geography (Second Class Upper Honors) at Obafemi Awolowo University, Ile-Ife, Osun
January 1, 2010 - January 1, 2015BSc Geography (Second Class Upper Honors) at Obafemi Awolowo University, Ile-Ife, Osun
January 1, 2010 - January 1, 2015Qualifications
Google Digital Marketing & E-commerce
January 11, 2030 - October 12, 2025SEMrush SEO Toolkit Certification
January 11, 2030 - October 12, 2025LinkedIn Marketing Strategy
January 11, 2030 - October 12, 2025HubSpot Content, Social Media & Inbound Marketing
January 11, 2030 - October 12, 2025Google Ads (Search, Display, Video, App, AI)
January 11, 2030 - October 12, 2025Google Analytics & Data Measurement
January 11, 2030 - October 12, 2025Google Fundamentals of Digital Marketing
January 11, 2030 - October 12, 2025Microsoft Certified Advertising Professional
January 11, 2030 - October 12, 2025Apple Search Ads Certification
January 11, 2030 - October 12, 2025Google Project Management Fundamentals
January 11, 2030 - October 12, 2025Google Digital Marketing & E-commerce
January 11, 2030 - October 12, 2025SEMrush SEO Toolkit Certification
January 11, 2030 - October 12, 2025LinkedIn Marketing Strategy
January 11, 2030 - October 12, 2025HubSpot Content, Social Media & Inbound Marketing
January 11, 2030 - October 12, 2025Google Ads (Search, Display, Video, App, AI)
January 11, 2030 - October 12, 2025Google Analytics & Data Measurement
January 11, 2030 - October 12, 2025Google Fundamentals of Digital Marketing
January 11, 2030 - October 12, 2025Microsoft Certified Advertising Professional
January 11, 2030 - October 12, 2025Apple Search Ads Certification
January 11, 2030 - October 12, 2025Google Project Management Fundamentals
January 11, 2030 - October 12, 2025Google Digital Marketing & E-commerce
January 11, 2030 - October 12, 2025SEMrush SEO Toolkit Certification
January 11, 2030 - October 12, 2025LinkedIn Marketing Strategy
January 11, 2030 - October 12, 2025HubSpot Content, Social Media & Inbound Marketing
January 11, 2030 - October 12, 2025Google Ads (Search, Display, Video, App, AI)
January 11, 2030 - October 12, 2025Google Analytics & Data Measurement
January 11, 2030 - October 12, 2025Google Fundamentals of Digital Marketing
January 11, 2030 - October 12, 2025Microsoft Certified Advertising Professional
January 11, 2030 - October 12, 2025Apple Search Ads Certification
January 11, 2030 - October 12, 2025Google Project Management Fundamentals
January 11, 2030 - October 12, 2025Google Digital Marketing & E-commerce
January 11, 2030 - October 12, 2025SEMrush SEO Toolkit Certification
January 11, 2030 - October 12, 2025LinkedIn Marketing Strategy
January 11, 2030 - October 12, 2025HubSpot Content, Social Media & Inbound Marketing
January 11, 2030 - October 12, 2025Google Ads (Search, Display, Video, App, AI)
January 11, 2030 - October 12, 2025Google Analytics & Data Measurement
January 11, 2030 - October 12, 2025Industry Experience
Software & Internet, Media & Entertainment, Financial Services, Professional Services, Retail, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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