Senior Software Engineer at 7Vals Onsite, Pakistan

I led the development of a catalog optimizer module designed to improve asset utilization and ROI analysis, enabling data-driven decisions around ordering, forecasting, and performance benchmarking for enterprise rental companies. I also implemented a page rendering service using model-property snapshots and AJAX-based partial updates, achieving nearly 80% faster page performance. In addition, I explored the integration of AI agents such as Anthropic Claude and Cursor to enhance codebase productivity and implemented domain-specific tools to measure and accelerate development. Throughout the process, I conducted thorough code reviews to ensure high-quality, maintainable, and consistent code across the entire system.

Software Engineer II at 7Vals Onsite, Pakistan

I built an in-app CRM that introduced dynamic customer and order states, providing a full view of the customer life cycle and enabling analytics to uncover renting patterns for personalized re-engagement. I enhanced Shopify and WordPress plugins for EZRentout, broadening the app’s market reach and contributing to higher sales. Additionally, I developed a recommendation service that suggested items based on user history and trends, increasing customer conversions. I implemented multi-currency processing for cross-regional transactions and optimized legacy SQL queries, significantly improving performance and reducing server memory usage. I also redesigned and standardized front-end pages for better usability, automated workflows with CronJobs to eliminate manual tasks, and resolved long-standing database corruption issues to ensure data integrity. Beyond technical contributions, I mentored junior developers and collaborated closely with product managers to refine specifications and deliver high-quality, user-focused features.