Partner & Head of Performance at FBS Partners, Stockholm

Co-founded a new consultancy with two partners, helping e-commerce clients grow through performance marketing and digital strategy.

Chief Executive Officer at Awelin, Stockholm

Led the agency after its acquisition by Refin e Group, focusing on strategic growth, client offering, and team development. Hands-on with key client accounts, leading strategy and execution in Google Ads and paid media for top-tier e-commerce brands.

Chief Executive Officer at Heep Agency, Stockholm

Led a B2B-focused agency during its growth phase with a focus on digital B2B marketing.

COO & Partner at Awelin, Stockholm

Oversaw operations and scaled the agency’s e-commerce focus from a small team into a part of a larger group.

Head of Digital Marketing at Awelin, Stockholm

Built the performance marketing offering with emphasis on e-commerce and Google Ads.

Digital Specialist at Precis Digital, Stockholm

Managed performance accounts for Nordic e-commerce brands.

Account Strategist at Precis Digital, Copenhagen

Developed SEM strategies and optimization for key clients.

Web Analyst at Petra, Helsingborg

Focused on analytics and conversion flows.

Teaching Assistant at Lund University

Lectures in statistics & SPSS.