Strategic and hands-on product marketer with 4+ years of experience in B2B and B2C SaaS across product launches, customer onboarding, lifecycle campaigns, and cross-functional go-to-market execution. I specialize in turning product value into customer stories, improving adoption, and aligning messaging with real user psychology — especially in SaaS and digital learning environments. Currently pursuing an MSc in International Marketing & Brand Management at Lund University and open to full-time remote opportunities where I can contribute fast and scale impact even faster.…

Fakhri Irawan

Strategic and hands-on product marketer with 4+ years of experience in B2B and B2C SaaS across product launches, customer onboarding, lifecycle campaigns, and cross-functional go-to-market execution. I specialize in turning product value into customer stories, improving adoption, and aligning messaging with real user psychology — especially in SaaS and digital learning environments. Currently pursuing an MSc in International Marketing & Brand Management at Lund University and open to full-time remote opportunities where I can contribute fast and scale impact even faster.…

Available to hire

Strategic and hands-on product marketer with 4+ years of experience in B2B and B2C SaaS across product launches, customer onboarding, lifecycle campaigns, and cross-functional go-to-market execution. I specialize in turning product value into customer stories, improving adoption, and aligning messaging with real user psychology — especially in SaaS and digital learning environments. Currently pursuing an MSc in International Marketing & Brand Management at Lund University and open to full-time remote opportunities where I can contribute fast and scale impact even faster.

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Skills

Experience Level

Copywriting
Expert
Instagram
Expert
SaaS
Expert
Google Ads
Expert
Canva
Expert
Facebook Ads
Expert
Tiktok
Intermediate
WordPress
Intermediate

Language

English
Fluent
Indonesian
Fluent
Swedish
Beginner
German
Beginner

Work Experience

Freelance Digital Marketing Consultant at Various Company
January 2, 2024 - Present
Developed and executed multi-channel digital campaigns (Google Ads, SEO, Meta, and TikTok) to drive qualified traffic and sales for B2C and SME clients.; Managed social and paid campaigns (Meta Ads) for B2C and SME clients, increasing CTR by 38% and reducing CPC by 42%.
Product Marketing Manager at Sahabat Bisnis
August 15, 2022 - December 28, 2023
Empowered MSMEs across Indonesia to access financing opportunities by developing a multichannel marketing strategy and creating tailored materials. Led Go-to-Market (GTM) Strategy to streamline lead acquisition, driving 164% growth in user acquisition. ● Reduced CAC by 64% via improved targeting, lifecycle automation, and clearer positioning ● Collaborated cross-functionally with product, marketing, and sales teams to feature sales enablement materials, which resulted in a significant 80% reduction in Customer Acquisition Cost (CAC)

Education

Master of Science at Lund Universty
August 19, 2025 - July 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Financial Services, Software & Internet