I’m an experienced and passionate social media and content specialist with over 9 years in the industry, blending creativity, strategy, and a people-first mindset to deliver results. I’m skilled at building engaging, community-driven digital content and campaigns that drive awareness, spark conversation, and deliver measurable impact. With a master’s degree in Digital Marketing and a background in hospitality, healthcare, and purpose-led sectors, I bring both technical expertise and storytelling flair to every role.…

Kiran Kaur

PRO

I’m an experienced and passionate social media and content specialist with over 9 years in the industry, blending creativity, strategy, and a people-first mindset to deliver results. I’m skilled at building engaging, community-driven digital content and campaigns that drive awareness, spark conversation, and deliver measurable impact. With a master’s degree in Digital Marketing and a background in hospitality, healthcare, and purpose-led sectors, I bring both technical expertise and storytelling flair to every role.…

Available to hire

I’m an experienced and passionate social media and content specialist with over 9 years in the industry, blending creativity, strategy, and a people-first mindset to deliver results.

I’m skilled at building engaging, community-driven digital content and campaigns that drive awareness, spark conversation, and deliver measurable impact. With a master’s degree in Digital Marketing and a background in hospitality, healthcare, and purpose-led sectors, I bring both technical expertise and storytelling flair to every role.

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Language

English
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Senior Digital Content Executive (Promoted) Marketing Manager at Arden University
December 31, 2021 - December 31, 2021
Led digital content strategy and marketing initiatives, developing engaging content across channels, coordinating campaigns, and driving a cohesive brand voice. Collaborated with cross-functional teams to optimize presence and impact.
Senior Digital Content Executive (Promoted) Marketing Manager at Valary Hotels
June 30, 2022 - June 30, 2022
drove brand storytelling and digital content for multiple hotel properties, led multi-channel campaigns, and established processes for calendars, copy, and performance reporting.
Social Media Manager at Cadastre EMEA
December 31, 2024 - December 31, 2024
Managed social media accounts for clients across industries, tailored content to each brand’s voice and goals, built platform-specific strategies (TikTok, Instagram, LinkedIn, Facebook), developed monthly content calendars, and evaluated performance. Delivered audits and strategy presentations to new and potential clients. Trained junior staff and supported small business owners. Led monthly strategy calls and set upcoming priorities.
Social Media Manager at Marketing By Kiran
January 1, 2025 - Present
- Manage end-to-end social media for multiple clients across hospitality, property and dental sectors - Create strategic organic social plans including content calendars, tone of voice guides, audits, and platform growth strategies - Capture, film and edit photo and video content for Instagram, TikTok and LinkedIn - Plan and deliver content shoots, including shot lists, direction and on-site creative support - Write high-performing captions, hooks and scripts tailored to each platform - Lead day-to-day account management: posting schedules, community management and inbox handling - Analyse insights and performance data to optimise content and improve engagement - Build pitch decks, proposals and messaging for new client acquisition - Support founders and directors with personal brand content on LinkedIn - Deliver monthly reporting with clear next steps and recommendations - Manage multiple client retainers, ensuring seamless communication, deadlines and quality control

Education

Master’s Degree in Digital Marketing at Arden University
January 1, 2020 - December 31, 2021
BA in Broadcast Journalism at Nottingham Trent University
September 18, 2013 - July 18, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Healthcare, Education