I'm Lara Martins, a Porto-based storyteller and digital marketing professional specializing in social media, content creation, and engaging experiences. I design campaigns and copy that resonate with international audiences in English and Portuguese. My work spans social media management, content strategy, and brand storytelling for hospitality and cultural experiences, adapting content for cross-platform campaigns and measuring impact with KPI tracking and analytics.…

Lara Martins

I'm Lara Martins, a Porto-based storyteller and digital marketing professional specializing in social media, content creation, and engaging experiences. I design campaigns and copy that resonate with international audiences in English and Portuguese. My work spans social media management, content strategy, and brand storytelling for hospitality and cultural experiences, adapting content for cross-platform campaigns and measuring impact with KPI tracking and analytics.…

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I’m Lara Martins, a Porto-based storyteller and digital marketing professional specializing in social media, content creation, and engaging experiences. I design campaigns and copy that resonate with international audiences in English and Portuguese.

My work spans social media management, content strategy, and brand storytelling for hospitality and cultural experiences, adapting content for cross-platform campaigns and measuring impact with KPI tracking and analytics.

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Idioma

Inglés
Fluido
Portuguese
Fluido
Español; castellano
Avanzado
Francés
Avanzado

Experiencia laboral

Tour Guide at Porto Walkers
May 1, 2024 - Present
Led gastronomy and wine tours in English and Portuguese with engaging storytelling. Adapted cultural content for international audiences; skills transferable to tailoring brand content across platforms.
Social Media Manager at Porto Walkers
November 1, 2020 - Present
Localized in active accounts, driving +200% engagement through seasonal storytelling campaigns. Achieved 31% follower growth (+245) in 90 days with organic, targeted strategy. Created and scheduled content across platforms using Canva and Meta Business Suite. Negotiated collaborations with content creators to expand reach. Coordinated content strategy aligned with tourism seasons.
Hostess at Hotel Corinthia Lisbon
October 1, 2023 - September 20, 2025
Managed guest relations and multilingual bookings.
Front of House at Alma da Theatre Company
April 1, 2023 - September 20, 2025
Assisted patrons and supported events in a cultural performance setting.
Social Media Manager at Porto Walkers
November 1, 2024 - Present
Managed social media accounts, created content calendars, and led campaign storytelling, increasing engagement and brand presence across platforms.
Front of House at Almada Theatre Company
February 1, 2022 - April 1, 2023
Assisted patrons and supported events in a cultural performance setting.

Educación

Bachelor's Degree in Fine Arts at Faculty of Fine Arts, University of Lisbon
October 1, 2018 - July 1, 2021
Digital Marketing Course 2.0 (DGERT-certified) at Lisbon Digital School
May 1, 2025 - August 1, 2025
Professional Multimedia Technician at Escola Básica Secundária Francisco Simões
September 1, 2015 - July 1, 2018
Bachelor's degree in Digital Storytelling / UX/UI / Interactive Media at Faculty of Fine Arts, University of Lisbon
October 1, 2018 - July 1, 2021
Professional Training in Table and Bar Service at Hospitality Academy / Talenter Academy
December 1, 2018 - December 31, 2018
Intensive Introductory Workshop on Actor Techniques at ACT Escola de Atores
December 1, 2022 - December 31, 2022

Requisitos

Coding foundations (HTML, CSS, JavaScript)
October 1, 2018 - July 1, 2021
DGERT-Certified Digital Marketing Course 2.0
May 1, 2025 - August 1, 2025
Professional Multimedia Technician
September 1, 2015 - July 1, 2018
Professional DGERT-Certified Digital Marketing Course 2.0
January 11, 2030 - December 2, 2025
Intensive Introductory Workshop on Actor Techniques
December 1, 2022 - December 31, 2022
Table and Bar Service Certification
December 1, 2018 - December 31, 2018

Experiencia en el sector

Travel & Hospitality, Media & Entertainment, Professional Services, Education, Other