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I’m a digital marketing strategist and brand development specialist with a passion for e-commerce and creative storytelling. I build and execute marketing strategies that boost brand visibility, drive engagement and increase conversions across digital and offline channels. I enjoy leading teams, shaping brand identities and turning insights into actionable campaigns that grow businesses.
I blend research, data and creative content to craft funnels, messaging and partnerships that resonate with target audiences. Whether launching a new product, optimizing a marketing funnel, or coordinating cross-channel campaigns, I aim for measurable impact and sustainable growth. I’m open to full-time or freelance opportunities to collaborate on ambitious marketing projects.
Habilidades
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Idioma
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Fluido
italiano
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Francés
Avanzado
Español; castellano
Avanzado
Experiencia laboral
Marketing Manager at Vermilion - The Smile Experts
December 1, 2023 - PresentResponsible for enhancing the brand’s presence online and offline, developing B2B and B2C marketing strategies across platforms, managing social media, content creation, and community engagement; overseeing website management, UX, budgets, and ROI; supervising the marketing team; conducting market research and competitive analysis; identifying PR/sponsorship opportunities; planning events; supporting sales with targeted campaigns and funnel optimization.
E-commerce Manager (Freelancer) at Geranium Boutique
January 1, 2025 - PresentDevelop and execute e-commerce strategy, manage branding and website operations, drive SEO, content copywriting, and paid advertising; coordinate influencer/promotional partnerships; analyze performance metrics to optimize sales and ROI; oversee product listings and online storefronts.
WWN Writer & Social Media Collaborator at Edinburgh Napier University
September 1, 2021 - October 10, 2025Produced written content and managed social media channels to support university initiatives and language programs.
Fujitsu Product Specialist for French Customers at Sykes (for Fujitsu)
June 1, 2021 - October 10, 2025Provided product knowledge and support to French-speaking customers, facilitating communications and issue resolution.
Digital Marketing and Social Media Executive at Olly Services s.r.l.
June 1, 2023 - October 10, 2025Social media management, content creation, copywriting for product literature and websites, market research, and development of B2C strategies; managed email marketing and paid campaigns; delivered marketing proposals for product launches.
Digital Marketing Consultant at German Freelance Marketing Consultant
May 1, 2023 - PresentProviding digital marketing services to small businesses, including market research, e-commerce development, website design, branding, content production, and paid advertising.
Marketing & Social Media / Web & Content Associate at TechBricks s.r.l.
April 1, 2022 - October 10, 2025Developed online and offline marketing strategies, conducted market research, managed paid campaigns (Facebook, LinkedIn, Google Ads), created copy for social and print materials, and analyzed campaign performance.
Web Site Designer at Divisione Immobiliare
April 1, 2022 - October 10, 2025Built a showcase Wix website to enhance brand awareness, designed and optimized web pages, created website content, and integrated with social media; installed a chatbot for real-time communication.
Marketing Manager at Vermilion - The Smile Experts
December 1, 2023 - PresentResponsible for enhancing brand presence online and offline; develop and implement B2B and B2C marketing strategies; manage social media, content creation and community engagement; create printed marketing materials and branding visuals; oversee website management, automations and UX optimization; manage budgets and ROI; supervise the marketing team; collect and analyze data to inform decisions; generate monthly/annual marketing reports; identify PR opportunities, plan events, and support sales initiatives.
E-commerce Manager at Geranium Boutique
January 1, 2025 - PresentDevelop and execute the e-commerce strategy, market and product research, competitor analysis, target audience identification, and branding. Manage website operations, product listings, copywriting, SEO and paid advertising; coordinate with influencers for promotional partnerships; lead content creation and video editing; analyze performance metrics and ROI to optimize sales funnel and campaigns; ensure cohesive brand across online channels.
Writer & Social Media Collaborator at Edinburgh Napier University (WWN)
September 1, 2021 - October 10, 2025Wrote and managed social media content and communications as part of WWN, contributing to language-related outreach and online presence.
Fujitsu Product Specialist for French customers at Sykes, Edinburgh
June 1, 2021 - October 10, 2025Provided product support and customer service for French-speaking clients; facilitated cross-cultural communication and product guidance.
Student Representative / Advisory Board Member at Edinburgh Napier University
September 1, 2021 - October 10, 2025Served on student representative and advisory board capacities, contributing to student communications and events.
Assistant Professor at Edinburgh Napier University & Edinburgh City Council
May 1, 2020 - PresentTaught and contributed to university-city collaboration initiatives within relevant programs.
Event Assistant at Next Generation of Business (Edinburgh Napier University)
November 1, 2019 - PresentSupported event coordination and delivery for university programs.
Linguistic Ambassador at Edinburgh Napier University
June 1, 2018 - PresentPromoted language programs and supported language-related outreach at Napier and partner institutions.
Waitress at Filling Station, Edinburgh
May 1, 2018 - October 10, 2025Front-of-house responsibilities, customer service, and team collaboration.
Restaurant Assistant Manager at Dine Restaurant, Edinburgh
October 1, 2017 - October 10, 2025Assisted in restaurant operations, staff coordination and service delivery.
Italian Tutor at Tutorful (Edinburgh)
December 31, 2017 - October 10, 2025Provided Italian language tutoring to foreigners on a freelance basis.
Hotel Receptionist at Crowne Plaza (IHG Group), Edinburgh
June 1, 2016 - October 10, 2025Front desk responsibilities, guest services and administrative support.
Restaurant Supervisor at Gourmet Burger Kitchen (GBK), Edinburgh
August 1, 2015 - October 10, 2025Team leadership, customer service excellence, and operations oversight.
Marketing Manager at Vermilion - The Smile Experts
December 1, 2023 - PresentResponsible for enhancing the brand’s presence online and offline. Developed and implemented B2B and B2C marketing strategies across platforms, managed social media, content creation, and community engagement. Created printed marketing materials, designed branded merchandise, and oversaw website management, automations, and user experience optimisation. Managed budgets and ROI, supervised the marketing team, collected data for decision-making, and generated monthly/annual marketing reports. Conducted market research, identified PR opportunities, planned events, supported sales initiatives with targeted marketing campaigns and database management.
E-commerce Manager at Geranium Boutique
January 1, 2025 - PresentDeveloped brand and branding, including logo design and visual identity, and executed the e-commerce strategy to establish a strong online presence. Managed website operations (product listings, design, copywriting), and led all digital marketing efforts (SEO, social media, email campaigns, paid advertising). Coordinated influencer partnerships, conducted market and product research, and analysed performance and ROI to drive growth.
Digital Marketing Executive at Olly Services s.r.l.
June 30, 2023 - October 10, 2025Managed social media and content creation; developed market research and B2C strategies; prepared marketing proposals for new product launches; executed email marketing campaigns; managed paid campaigns on Meta and Google Ads; performed data analysis via Google Analytics; produced monthly and annual performance reports; provided marketing support and consultancy for clients.
Website Designer at Divisione Immobiliare
April 30, 2022 - October 10, 2025Developed a showcase website on Wix to improve brand awareness and attract customers; designed and optimized web pages for branding and UX; created engaging content and integrated the site with social media; installed a chatbot connected to the company email for real-time communication.
Writer & Social Media Collaborator at Edinburgh Napier University (WWN)
September 1, 2021 - October 10, 2025Wrote content and managed social media collaborations to support university initiatives and language programs.
Fujitsu Product Specialist (French customers) at Sykes, Edinburgh
June 30, 2021 - October 10, 2025Provided product support and solutions for French-speaking customers, contributing to customer satisfaction and retention.
Student Representative / Advisory Board Member at Edinburgh Napier University
September 1, 2021 - October 10, 2025Participated in student representation and advisory activities to support student experiences and university initiatives.
Assistant Professor at Edinburgh Napier University & Edinburgh City Council
May 31, 2020 - October 10, 2025Teaching and collaboration duties related to language and marketing programs.
Event Assistant at Next Generation of Business, Edinburgh Napier University
November 30, 2019 - October 10, 2025Supported event organization and logistics for university-branded programs.
Linguistic Ambassador at Edinburgh Napier University
June 30, 2018 - October 10, 2025Linguistic ambassador activities supporting language programs and outreach.
Waitress at Filling Station
May 31, 2018 - October 10, 2025Customer service and hospitality experience supporting daily restaurant operations.
Restaurant Assistant Manager at Dine Restaurant
October 31, 2017 - October 10, 2025Managed frontline operations and supported team leadership in a busy restaurant environment.
Italian Tutor for Foreigners at Tutorful (Freelance)
December 31, 2017 - October 10, 2025Provided Italian language tutoring to non-native speakers on a freelance basis.
Hotel Receptionist at Crowne Plaza (IHG Group)
June 30, 2016 - October 10, 2025Front desk duties, guest relations, and operational support in a hospitality setting.
Restaurant Supervisor at Gourmet Burger Kitchen (GBK)
August 31, 2015 - October 10, 2025Supervised restaurant operations and led team performance to ensure guest satisfaction.
Founder & Owner at Vermilion - The Smile Experts
December 1, 2023 - November 15, 2025As founder and owner, oversee Geranium Boutique at a 360° level, including product design, branding, content creation, photography, website management, copywriting, stock management, order fulfilment, customer service, and overall business strategy.
Writer & Social Media Collaborator at Edinburgh Napier University
September 1, 2021 - September 1, 2021Produced and contributed to language and marketing-related content for university channels; managed social media engagement and content calendars; supported brand and communications initiatives within academic programs.
Fujitsu Product Specialist for French Customers at Sykes
June 1, 2021 - June 1, 2021Provided product support to French-speaking customers; acted as liaison with Fujitsu; contributed to customer training materials and knowledge base updates.
Digital Marketing Specialist at Olly Services s.r.l. – ESA Space Shop
30 de junio de 2023 - 30 de junio de 2023Social media management and content creation; influencer collaborations; copywriting for product literature and web content; market research and B2C strategy development; launch proposals for new products; email marketing, paid campaigns, data analysis, and monthly performance reporting.
Marketing & Web Project Support at Divisione Immobiliare
April 30, 2022 - April 30, 2022Developed a showcase website on Wix to enhance brand awareness; designed and optimized web pages for branding, UX, and navigation; created engaging content and integrated social media; implemented a website chatbot for real-time communication.
Writer & Social Media Collaborator at Edinburgh Napier University
November 30, 2019 - November 30, 2019Wrote and curated social media content; supported content strategy and campaign ideas for university programs.
Linguistic Ambassador at Edinburgh Napier University
June 30, 2018 - June 30, 2018Promoted language programs; supported outreach activities and student engagement.
Waitress at Filling Station
May 31, 2018 - May 31, 2018Customer service, order taking, and front-of-house operations; supported team in busy service periods.
Restaurant Assistant Manager at Dine Restaurant
October 31, 2017 - October 31, 2017Assisted in daily operations, staff coordination, and guest experience improvements; supported management in service delivery.
Hotel Receptionist at Crowne Plaza (IHG Group)
September 30, 2016 - September 30, 2016Front desk operations, guest assistance, and reservations coordination; ensured smooth check-in/out experiences.
Restaurant Supervisor at Gourmet Burger Kitchen (GBK)
August 31, 2015 - August 31, 2015Supervised service teams, ensured quality guest experiences, and supported staff development and operations.
Educación
MSC Marketing and Digital Strategies at Edinburgh Napier University
September 9, 2020 - December 3, 2021Undergraduate in Languages and Intercultural Communication with Marketing Management at Edinburgh Napier University
September 12, 2016 - July 9, 2020MSc in Marketing & Digital Strategies at Edinburgh Napier University
January 1, 2020 - January 1, 2021BA in Languages & Intercultural Communication with Marketing Management at Edinburgh Napier University
January 1, 2016 - January 1, 2022MSC in Marketing & Digital Strategies at Edinburgh Napier University
January 1, 2020 - January 1, 2021BA in Languages & Intercultural Communication with Marketing Management at Edinburgh Napier University
January 1, 2016 - January 1, 2022MSC in Marketing & Digital Strategies at Edinburgh Napier University
January 1, 2020 - December 31, 2021BA in Languages & Intercultural Communication with Marketing Management at Edinburgh Napier University
January 1, 2016 - January 1, 2022Master of Science (MSc) in Marketing & Digital Strategies at Edinburgh Napier University
January 11, 2030 - November 15, 2025Bachelor of Arts (BA) in Languages & Intercultural Communication with Marketing Management at Edinburgh Napier University
January 11, 2030 - November 15, 2025Requisitos
Digital Marketing Growth Programme
January 1, 2024 - December 31, 2024SEO Principles: An Essential Guide for Beginners
1 de enero de 2023 - 1 de enero de 2023Digital Marketing Internship Programme (Girls in Marketing in partnership with Adobe Express and monday.com)
1 de enero de 2023 - 1 de enero de 2023Personal Branding on Social Media
January 11, 2030 - October 10, 2025IDM Certificate in Digital and Data Driven Marketing
January 11, 2030 - October 10, 2025Google Analytics for Beginners
January 11, 2030 - October 10, 2025Erasmus+ French C1
January 11, 2030 - October 10, 2025IDM Certificate in Digital and Data Driven Marketing
January 11, 2030 - October 10, 2025Google Analytics for Beginners
January 11, 2030 - October 10, 2025Erasmus+ French C1
January 11, 2030 - October 10, 2025SEO Principles: An Essential Guide for Beginners - Semrush Academy
1 de enero de 2023 - 1 de enero de 2023Digital Marketing Internship Programme - Girls in Marketing (in partnership with Adobe Express and monday.com)
1 de enero de 2023 - 1 de enero de 2023Personal Branding on Social Media - LinkedIn Learning
1 de enero de 2023 - 1 de enero de 2023IDM Certificate in Digital and Data Driven Marketing
January 11, 2030 - October 10, 2025Google Analytics for Beginners
January 11, 2030 - October 10, 2025Erasmus+ French C1
January 11, 2030 - October 10, 2025SEO Principles: An Essential Guide for Beginners
January 11, 2030 - October 10, 2025Digital Marketing Growth Programme - Girls in Marketing
January 11, 2030 - October 10, 2025Digital Marketing Internship Programme - Girls in Marketing in partnership with Adobe Express and monday.com
January 11, 2030 - October 10, 2025Personal Branding on Social Media
January 11, 2030 - October 10, 2025Girls in Marketing Digital Marketing Growth Programme
January 1, 2024 - November 15, 2025SEO Principles: An Essential Guide for Beginners - Semrush Academy
January 1, 2023 - November 15, 2025Digital Marketing Internship Programme - Girls in Marketing in partnership with Adobe Express and monday.com
January 1, 2023 - November 15, 2025Personal Branding on Social Media - LinkedIn Learning
January 1, 2023 - November 15, 2025IDM Certificate in Digital and Data Driven Marketing - Institute of Digital Marketing
January 11, 2030 - November 15, 2025Google Analytics for Beginners - Google
January 11, 2030 - November 15, 2025Erasmus+ French C1
January 11, 2030 - November 15, 2025Experiencia en el sector
Healthcare, Consumer Goods, Non-Profit Organization, Professional Services, Software & Internet, Retail, Media & Entertainment, Education, Real Estate & Construction
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