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I am a results-driven Digital Marketing Specialist with over 5 years of experience, specializing in Pay-Per-Click advertising, SEO, and Social Media Marketing. I have a proven track record of creating and managing high-performing PPC campaigns across platforms like Google Ads and Facebook Ads, focused on lead generation, traffic growth, and maximizing ROI.
I am passionate about using data-driven strategies to improve performance and always stay updated with the latest trends and tools in digital marketing. With my hands-on experience in keyword research, budget optimization, A/B testing, and conversion tracking, I strive to deliver measurable business results for clients across diverse industries.
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Experiencia laboral
Senior Digital Marketer & Strategic at Siliconemania
1 de junio de 2024 - ActualidadLed building the company’s online presence from scratch including niche discovery, product selection, and full Shopify e-commerce store development. Developed and executed comprehensive digital marketing strategies including SEO, PPC, email, and content marketing. Managed cross-channel campaigns on platforms such as Google Ads, Facebook Ads, and Instagram, focused on targeting and optimizing ROI.
Freelance Digital Marketing Consultant at Self-Employed
May 1, 2018 - PresentPartnered with 70+ clients in diverse industries to deliver high-impact SEO, PPC, SMM, and e-commerce optimization strategies. Worked across various niches including Software/SaaS, E-commerce, Legal, Cleaning Services, Photography, Dating, Health & Wellness, Fashion, Real Estate, Education, Hospitality, Finance, Non-Profit, Tech Startups, and Food & Beverage to improve search rankings, lead generation, and online visibility.
SEO Team Lead at InvoGames
April 30, 2024 - July 25, 2025Led SEO strategy to improve search rankings and drive organic traffic. Performed keyword research, on-page and technical SEO, backlink building, and site audits. Managed a team of SEO specialists and collaborated with content, design, and development teams to ensure SEO best practices. Monitored performance using tools like Google Analytics, SEMrush, and Ahrefs.
SEO Engineer at InvoZone
February 28, 2023 - July 25, 2025Conducted keyword research and executed SEO strategies to improve search rankings and increase organic traffic. Optimized on-page SEO, conducted technical audits, implemented link-building, and collaborated with content teams to produce SEO-friendly content.
Digital Marketing Specialist at UpGrow Marketing
September 30, 2022 - July 25, 2025Developed SEO, PPC, and SMM strategies to increase client visibility, traffic, and conversions. Managed Google Ads and Bing Ads campaigns, social media marketing on multiple platforms, and generated monthly reports using analytics tools. Collaborated with design, content, and development teams.
Search Engine Optimization Specialist at Hasbisoft
May 31, 2021 - July 25, 2025Performed keyword research, on-page/off-page optimization, technical SEO audits, content optimization, and link building to improve rankings and traffic for Hasbisoft and clients.
Digital Marketing Specialist at Lahore Seo Experts
October 31, 2020 - July 25, 2025Executed digital marketing campaigns for media websites leading to increased organic traffic. Implemented off-page SEO strategies including link-building and business listings. Managed affiliate marketing and Google My Business profiles. Ran email marketing campaigns and used WordPress to optimize websites.
Senior Digital Marketer & Strategic at Siliconemania
1 de junio de 2024 - ActualidadCreated and launched the company’s Shopify store including niche selection and full website setup. Focused on PPC advertising with campaigns on Google Ads and Facebook Ads to drive traffic and increase sales. Managed and improved ads on Google, Facebook, and Instagram using tests and audience targeting to optimize results and control costs. Worked on SEO to improve website ranking on Google to bring more free traffic over time.
Freelance Digital Marketing Consultant at Self-Employed
May 1, 2018 - PresentDelivered high-impact SEO, PPC, SMM, and e-commerce optimization strategies for 70+ clients across various industries. Improved SEO rankings and generated qualified leads for clients in SaaS, E-commerce, Legal, and Real Estate sectors. Enhanced local SEO and Google My Business listings for clients in industries including Cleaning, Photography, and Hospitality.
SEO Team Lead at InvoGames
April 30, 2024 - August 3, 2025Led SEO strategy to improve search rankings and organic traffic of company website. Conducted keyword research, on-page SEO optimization, and technical SEO audits. Managed SEO specialists team ensuring best practices and adherence to SEO trends.
SEO Engineer at InvoZone
February 1, 2023 - August 3, 2025Developed and executed tailored SEO strategies to enhance rankings and increase organic traffic. Conducted technical SEO audits, optimized site architecture for user experience and crawlability. Built high-quality backlinks through outreach and guest posting to support higher rankings.
Digital Marketing Specialist at UpGrow Marketing United States
September 30, 2022 - August 3, 2025Executed SEO, PPC, and SMM strategies for clients in real estate, healthcare, and education sectors. Increased website traffic and engagement by 40% through optimized Google Ads and Facebook Ads campaigns. Developed detailed monthly reports using Google Analytics and provided optimization recommendations.
Search Engine Optimization Specialist at Hasbisoft
May 31, 2021 - August 3, 2025Improved search rankings and organic traffic by conducting SEO audits and optimizing on-page elements such as meta tags, headers, and internal linking. Implemented backlinking strategies to increase website authority and rankings.
Digital Marketing Specialist at Lahore Seo Experts
October 31, 2020 - August 3, 2025Developed and executed digital marketing campaigns for a media website, significantly increasing organic traffic. Focused on off-page SEO including link building, guest posting, and business listings to enhance site authority and search rankings. Managed affiliate marketing campaigns to optimize conversions and increase revenue. Conducted Amazon product research using various tools and optimized listings for better sales. Improved Google My Business profiles to boost local search rankings and client visibility. Utilized WordPress for website optimization and enhanced user experience while adhering to SEO best practices.
Educación
B.S. Computer Science at Superior University, Lahore, Pakistan
January 11, 2030 - July 25, 2025MSc. Digital Marketing at University of Chester
January 11, 2030 - July 25, 2025B.S. Aviation Management at Superior University, Lahore, Pakistan
January 11, 2030 - August 3, 2025MSc. Digital Marketing at University of Chester
January 11, 2030 - August 3, 2025Requisitos
Experiencia en el sector
Software & Internet, Retail, Professional Services, Real Estate & Construction, Travel & Hospitality, Financial Services, Non-Profit Organization, Media & Entertainment, Education, Gaming
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