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Full-stack marketing consultant with 10+ years of experience. Skilled in growing Web3, iGaming and Tech brands through a range of marketing strategies, which include On-Page and Off-Page SEO, PR, Outreach, Content Marketing, Media Buying, Performance Marketing and Affiliation. I take a data-driven approach to marketing, ensuring that every campaign is scalable and measurable. I have been doing SEO since the start of my career and specialise in both competitive search and branded search. I'm also deeply enthusiastic about leveraging AI and marketing automations. I have extensive industry connections. Managed substantial marketing budgets and helped scale businesses, from startups to scaleups. Capable of growth hacking and getting new brands off the ground. Versatile in both B2C and B2B contexts. I am able to build teams and deliver a productive environment.…Full-stack marketing consultant with 10+ years of experience. Skilled in growing Web3, iGaming and Tech brands through a range of marketing strategies, which include On-Page and Off-Page SEO, PR, Outreach, Content Marketing, Media Buying, Performance Marketing and Affiliation. I take a data-driven approach to marketing, ensuring that every campaign is scalable and measurable. I have been doing SEO since the start of my career and specialise in both competitive search and branded search. I'm also deeply enthusiastic about leveraging AI and marketing automations. I have extensive industry connections. Managed substantial marketing budgets and helped scale businesses, from startups to scaleups. Capable of growth hacking and getting new brands off the ground. Versatile in both B2C and B2B contexts. I am able to build teams and deliver a productive environment.

Rui Z

Marketing Consultant, Growth Marketer, Content Strategist, +3

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Full-stack marketing consultant with 10+ years of experience. Skilled in growing Web3, iGaming and Tech brands through a range of marketing strategies, which include On-Page and Off-Page SEO, PR, Outreach, Content Marketing, Media Buying, Performance Marketing and Affiliation. I take a data-driven approach to marketing, ensuring that every campaign is scalable and measurable. I have been doing SEO since the start of my career and specialise in both competitive search and branded search. I'm also deeply enthusiastic about leveraging AI and marketing automations. I have extensive industry connections. Managed substantial marketing budgets and helped scale businesses, from startups to scaleups. Capable of growth hacking and getting new brands off the ground. Versatile in both B2C and B2B contexts. I am able to build teams and deliver a productive environment.…Full-stack marketing consultant with 10+ years of experience. Skilled in growing Web3, iGaming and Tech brands through a range of marketing strategies, which include On-Page and Off-Page SEO, PR, Outreach, Content Marketing, Media Buying, Performance Marketing and Affiliation. I take a data-driven approach to marketing, ensuring that every campaign is scalable and measurable. I have been doing SEO since the start of my career and specialise in both competitive search and branded search. I'm also deeply enthusiastic about leveraging AI and marketing automations. I have extensive industry connections. Managed substantial marketing budgets and helped scale businesses, from startups to scaleups. Capable of growth hacking and getting new brands off the ground. Versatile in both B2C and B2B contexts. I am able to build teams and deliver a productive environment.

Available to hire

Porto, Portugal

Full-stack marketing consultant with 10+ years of experience.

Skilled in growing Web3, iGaming and Tech brands through a range of marketing strategies, which include On-Page and Off-Page SEO, PR, Outreach, Content Marketing, Media Buying, Performance Marketing and Affiliation.

I take a data-driven approach to marketing, ensuring that every campaign is scalable and measurable. I have been doing SEO since the start of my career and specialise in both competitive search and branded search. I’m also deeply enthusiastic about leveraging AI and marketing automations.

I have extensive industry connections. Managed substantial marketing budgets and helped scale businesses, from startups to scaleups. Capable of growth hacking and getting new brands off the ground. Versatile in both B2C and B2B contexts. I am able to build teams and deliver a productive environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Head of Marketing at GainChanger

September 1, 2021 - December 31, 2023

Created and managed the marketing strategy for a fast growing SEO agency, specializing in iGaming, tech and SaaS industries. Led multi-channel growth initiatives across SEO, PPC, content, analytics, and partnerships to drive sustainable growth.

Marketing Manager at xMoney (formerly uTrust)

December 31, 2022 - December 31, 2022

Developed a multi-channel B2B marketing strategy across merchants, ecommerce platforms and enterprise partners. Built a structured prospecting framework with clear KPIs; integrated Google Ads, content marketing, and SEO to generate leads and sales presentations. Managed marketing team and budget.

Founder / Head of Marketing at Internwise / Kape Internships

January 1, 2012 - January 1, 2022

Founded and managed two digital brands; launched Kapé Internships; grew to 200k registered candidates and 25k business signups; built social channels to 27k followers; led marketing, content, SEO, partnerships; managed day-to-day operations; hired and trained a small content team.

CRM Manager at PokerStars

December 31, 2015 - December 31, 2015

Responsible for the Portuguese retention strategy and operations. Managed CRM campaigns, content strategy and communications via website, emails and mobile app. Collaborated with the Portuguese acquisition team to execute acquisition campaigns; graphics, landing pages, and lead generation; attended sports events; mentored a team.

Regional Content Manager at BetClic Group

December 31, 2009 - December 31, 2011

Portugal retention strategy and operations; CRM campaigns; content strategy and communications via website, emails and mobile app; collaborated with Lisbon-based acquisition team; executed acquisition campaigns; landing pages and lead generation; attended sporting events; managed a team of 3; customer service reported to me.

Senior Marketing Consultant at Consultant / Freelancer

November 5, 2020 - Present

Fractional marketing leadership across fintech, crypto and digital, providing strategic and executional support across key growth areas in both B2B and B2C models. Strong background in building multi-channel acquisition strategies for high-volume platforms, with experience supporting payment, trading, and crypto-friendly products.