For more videos see here: Portfolio Link and album covers easily - and always correctly.
The Doing
Alongside graphic designers, I created sets of dynamic motion design templates and animations to be rolled out across multiple platforms.
We had to always be aware of Apple's branding, while adding special touches to shadows, colour, and motion to really help the adverts stand out with their minimal movement.
Colour challenges plagued us throughout, where different programs and export settings (even changing the export from 1080p to 720p...) would generate slightly different hues of pink and red, but it was essential that the motion matched the stills so with clever use of filters and effects I managed to line up the two for exports.
I added depth and faux-3D to the single- and multi-album adverts with custom, responsive shadows and lighting. Making the project responsive was essential for feedbacking, where slight changes made a large difference - and slight changes were many and often! This also then helped feed through to the end templates and adverts, where end users could instantly add their images without worry.
The Result
In just a few short months we handled these three campaigns and delivered not only the final advert exports, but multiple sets of After Effects templates in the required format and style for Apple's internal use.
We were very happy with the result, and seeing the designs up on Times Square was a particular highlight!…For more videos see here: Portfolio Link and album covers easily - and always correctly.
The Doing
Alongside graphic designers, I created sets of dynamic motion design templates and animations to be rolled out across multiple platforms.
We had to always be aware of Apple's branding, while adding special touches to shadows, colour, and motion to really help the adverts stand out with their minimal movement.
Colour challenges plagued us throughout, where different programs and export settings (even changing the export from 1080p to 720p...) would generate slightly different hues of pink and red, but it was essential that the motion matched the stills so with clever use of filters and effects I managed to line up the two for exports.
I added depth and faux-3D to the single- and multi-album adverts with custom, responsive shadows and lighting. Making the project responsive was essential for feedbacking, where slight changes made a large difference - and slight changes were many and often! This also then helped feed through to the end templates and adverts, where end users could instantly add their images without worry.
The Result
In just a few short months we handled these three campaigns and delivered not only the final advert exports, but multiple sets of After Effects templates in the required format and style for Apple's internal use.
We were very happy with the result, and seeing the designs up on Times Square was a particular highlight!WW…