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I am an experienced creative professional focused on editorial, creative direction, and production to boost brand awareness and audience engagement. I bring expert knowledge in creative direction for theatrical, TV, and streaming content. I’ve led cross-functional teams, managed post-production workflows, and delivered cohesive storytelling across campaigns and platforms. My approach blends strategic vision with hands-on production, from concept through final delivery.…I am an experienced creative professional focused on editorial, creative direction, and production to boost brand awareness and audience engagement. I bring expert knowledge in creative direction for theatrical, TV, and streaming content. I’ve led cross-functional teams, managed post-production workflows, and delivered cohesive storytelling across campaigns and platforms. My approach blends strategic vision with hands-on production, from concept through final delivery.

Darryl Clift

Post-Production, Video Editor, Creative Director, +3

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I am an experienced creative professional focused on editorial, creative direction, and production to boost brand awareness and audience engagement. I bring expert knowledge in creative direction for theatrical, TV, and streaming content. I’ve led cross-functional teams, managed post-production workflows, and delivered cohesive storytelling across campaigns and platforms. My approach blends strategic vision with hands-on production, from concept through final delivery.…I am an experienced creative professional focused on editorial, creative direction, and production to boost brand awareness and audience engagement. I bring expert knowledge in creative direction for theatrical, TV, and streaming content. I’ve led cross-functional teams, managed post-production workflows, and delivered cohesive storytelling across campaigns and platforms. My approach blends strategic vision with hands-on production, from concept through final delivery.

Available to hire

I am an experienced creative professional focused on editorial, creative direction, and production to boost brand awareness and audience engagement. I bring expert knowledge in creative direction for theatrical, TV, and streaming content. I’ve led cross-functional teams, managed post-production workflows, and delivered cohesive storytelling across campaigns and platforms. My approach blends strategic vision with hands-on production, from concept through final delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Beginner

Language

English

Fluent

Work Experience

Senior Editor | Writer | Producer at Tubi

October 30, 2024 - June 27, 2025

Creative trailer editorial and content producer of Tubi streaming originals. Lead all stages of post-production for diverse streaming content, including editing, sound design and color correction. Partner with motion graphics to integrate visuals and auditory elements seamlessly. Ensure cohesive storytelling across all deliverables. Manage the post-production workflow for multiple projects simultaneously. Edit social content and convert to 9x16 with subtitles. Work closely with senior managers, Creative Directors, and Project managers. Download and ingest and organize assets via Frame.io for remote editing workflow. Ensure all deliverables meet video and audio technical specs.

Senior Editor | Writer | Producer at NBC/Universal

November 1, 2023 - September 18, 2025

Drove creative development and execution of highly visible and impactful network on-air promotional campaigns. Acquired assets to edit, produce, and write. Oversaw assets’ organization and distribution for on-air campaigns. Played key role in the first-ever People’s Choice Country Music Awards, ranked as the brand’s highest-rated award show, via production of 5 engaging marketing pieces as well as digital/social pieces used for network air and NBC social sites. Surpassed expected ratings for newly launched shows, Password and Capital One's College Bowl, with marketing initiatives that included TV marketing spots.

Creative Director | Senior Editor | Producer at Pool Party Creative

May 1, 2022 - September 18, 2025

Shaped creative vision and executed editorial on theatrical campaigns. Performed Business development for agency. Yielded $320K in new business by winning engagement to market and open Warner Bros/Discovery’s The Batman movie in theaters. Produced and edited a theatrical trailer, 8 TV spots, and 7 digital/social assets. Delivered $73K in new business with HBO. Helped realize $28K in new business, producing and editing 2 TV spots for NBC TV’s Grand Crew and Keenan.

Editorial Supervisor at MSG/Sphere

August 1, 2021 - September 18, 2025

Created an organized structure for the editorial/production review process. Organized show production content through dailies, selects, conforms, sizzles and marketing. Manages non-linear editing software as well as production, post-production and VFX workflows. Conform edits and break out plates for VFX, color, and audio dept. Recognize, troubleshoot, and solve technical problems independently.

Senior Editor at Mentality Creative

February 1, 2021 - September 18, 2025

Led creative development of trailers, advertising campaigns, social media marketing, and branding for movies, series, and worthy causes. Spearheaded storytelling for social impact content, feature films and episodic content for FX, FXX and Amazon. Acquired new business from Netflix. Oversaw Junior editor’s and performed client management.

Senior Creative Director at Clift Creative O&O

February 1, 2019 - September 18, 2025

Founded agency and led its day-to-day operations with focus on delivering creative excellence of marketing collaterals. Established agency from the ground up, progressively increasing billings from $128K to $412K across 3 years. Worked with notable clients such as Netflix, FXX, VR Society, BlueFox Films, History Channel, Disney Networks, Fox, TVone, and Silvano Eyewear. Maintained professional relationships with clients and stakeholders to ensure project success and satisfaction.

Executive Director, Worldwide Creative Advertising at Sony Pictures Entertainment

February 13, 2012 - August 8, 2014

Pioneered the company’s in-house creative agency. Administered a $2.5M operating budget. Worked with highly regulated unions, MPAA for compliance with clearances and guidelines. Increased cost savings to $6M from $100K in 12 months via introduction and subsequent expansion of creative services, new edit bay protocols and better engagement with building facilities and tech operations. Realized 22% in additional cost savings by developing best-in-class agency rates in partnership with Procurement. Supported global effort to expand Sony’s brand perception as more than an electronics company with the creation, design, and management of the Sony Pictures Worldwide Brand campaign. Chosen by Marketing and Creative Advertising President to strengthen cost savings with trailers, TV spots, and key print art. Helped deliver 360 marketing for Robocop and Grown-Ups 2, with $58M+ and $133M+ budgets, respectively.