I'm Louise Fuganti, a multidisciplinary designer and creative marketing analyst based in São Paulo, Brazil. I specialize in visual identity, brand language, and campaign storytelling for fashion and contemporary culture, translating trend research and consumer insights into cohesive creative direction across digital and physical touchpoints. I lead brand design and creative marketing initiatives across digital and retail environments, collaborating with strategy, copy, and media teams to ensure cohesive seasonal storytelling. I love shaping spaces and experiences through in-house decor, events, and collaborative design communities, and I enjoy translating concept into tangible brand moments that resonate with audiences.…

Louise Fuganti

I'm Louise Fuganti, a multidisciplinary designer and creative marketing analyst based in São Paulo, Brazil. I specialize in visual identity, brand language, and campaign storytelling for fashion and contemporary culture, translating trend research and consumer insights into cohesive creative direction across digital and physical touchpoints. I lead brand design and creative marketing initiatives across digital and retail environments, collaborating with strategy, copy, and media teams to ensure cohesive seasonal storytelling. I love shaping spaces and experiences through in-house decor, events, and collaborative design communities, and I enjoy translating concept into tangible brand moments that resonate with audiences.…

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I’m Louise Fuganti, a multidisciplinary designer and creative marketing analyst based in São Paulo, Brazil. I specialize in visual identity, brand language, and campaign storytelling for fashion and contemporary culture, translating trend research and consumer insights into cohesive creative direction across digital and physical touchpoints.

I lead brand design and creative marketing initiatives across digital and retail environments, collaborating with strategy, copy, and media teams to ensure cohesive seasonal storytelling. I love shaping spaces and experiences through in-house decor, events, and collaborative design communities, and I enjoy translating concept into tangible brand moments that resonate with audiences.

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Idioma

Portuguese
Fluido
Inglés
Avanzado

Experiencia laboral

Designer & Art Director at WHB Marketing
March 31, 2025 - March 31, 2025
Led seasonal brand storytelling, concept development, and cross-channel campaigns; developed integrated campaign assets across digital and retail touchpoints; created branding materials; collaborated with editorial, copy, and client teams; produced mood boards, direction, and presentations; created branding materials for print and digital; aligned tone and imagery to brand identity.
Designer & Creative Marketing Analyst at WHB Marketing
October 1, 2025 - October 1, 2025
Designed and built digital launch ecosystems including landing pages, email marketing flows, CRM communications and performance assets; produced multi-format campaign materials across social media, OOH billboards, retail displays and branded print; led seasonal campaign direction from concept to final execution across digital and retail touchpoints.
Designer & Art Director at Laztro Agency (Laztro Agency) - Creative Advertising Agency
March 20, 2024 - March 20, 2024
Led showroom experiences, organized in-house decor, and coordinated client engagement and regional design community events. Built creative systems across brand identity, mood boards, and editorial storytelling; translated strategy into cohesive design outputs for campaigns and retail presentations.
Designer & Art Director at WHB Marketing - Brand & Creative Studio
March 20, 2025 - March 20, 2025
Designer & Art Director developing integrated campaigns, landing pages, email marketing flows, paid media banners, and editorial layouts. Maintained cohesive brand storytelling across digital and retail touchpoints and aligned concept with strategy and product narratives.
Designer & Creative Marketing Analyst at WHB Marketing
October 20, 2025 - October 20, 2025
Plan and execute cross-channel campaigns for digital and retail environments; collaborated with strategy, copy, and media teams to ensure cohesive seasonal branding and performance metrics.
Designer & Creative Marketing Analyst at GM AD / MAD GROUP
August 20, 2022 - August 20, 2022
Interior design retail & architecture network designer; creative marketing analyst; contributed to brand presence in showrooms and events; supported strategy and client relations, with emphasis on cohesive brand storytelling across spaces.

Educación

Fashion Business at LVMH Group
January 1, 2025 - November 13, 2025
Cool Hunting & Fashion Trend Research at EBAC
January 1, 2024 - January 1, 2025
Social Media Marketing Strategy I & II at Senai/SC
July 1, 2025 - November 13, 2025
Email Marketing & CRM Strategy Fundamentals at HubSpot Academy
October 1, 2025 - November 13, 2025
Bachelor of Arts in Visual Design at UNO Chapecó
January 1, 2017 - January 1, 2020

Requisitos

Fashion Business
January 1, 2025 - November 13, 2025
Cool Hunting & Fashion Trend Research
January 1, 2024 - January 1, 2025
Social Media Marketing Strategy I & II
July 1, 2025 - November 13, 2025
Email Marketing & CRM Strategy Fundamentals
October 1, 2025 - November 13, 2025
Creation & Branding, Retail & Client Experience
January 11, 2030 - November 18, 2025
Fashion Business — Market, Consumer Behavior & Strategic Planning
January 11, 2030 - November 18, 2025
EBAC Certification
January 11, 2030 - November 18, 2025

Experiencia en el sector

Retail, Media & Entertainment, Professional Services