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I am a UI/UX designer with strong expertise in creating user-centered designs that combine functionality with brand consistency. My experience spans designing web and mobile interfaces, developing comprehensive information architectures, and collaborating hands-on with developers and data scientists to deliver innovative, accessible digital products. I am passionate about sustainability and have incorporated this focus in my projects to help users understand and manage ecological and social impacts through intuitive design. I enjoy working cross-disciplinarily, conducting user research and usability testing, and iteratively refining designs to both meet business goals and exceed user expectations. My background in communication design and global creative industries supports my ability to craft compelling visual identities and interactive experiences that resonate with diverse audiences.…I am a UI/UX designer with strong expertise in creating user-centered designs that combine functionality with brand consistency. My experience spans designing web and mobile interfaces, developing comprehensive information architectures, and collaborating hands-on with developers and data scientists to deliver innovative, accessible digital products. I am passionate about sustainability and have incorporated this focus in my projects to help users understand and manage ecological and social impacts through intuitive design. I enjoy working cross-disciplinarily, conducting user research and usability testing, and iteratively refining designs to both meet business goals and exceed user expectations. My background in communication design and global creative industries supports my ability to craft compelling visual identities and interactive experiences that resonate with diverse audiences.

Addie Cheung

UI Designer, UX Designer, Graphic Designer, +3

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I am a UI/UX designer with strong expertise in creating user-centered designs that combine functionality with brand consistency. My experience spans designing web and mobile interfaces, developing comprehensive information architectures, and collaborating hands-on with developers and data scientists to deliver innovative, accessible digital products. I am passionate about sustainability and have incorporated this focus in my projects to help users understand and manage ecological and social impacts through intuitive design. I enjoy working cross-disciplinarily, conducting user research and usability testing, and iteratively refining designs to both meet business goals and exceed user expectations. My background in communication design and global creative industries supports my ability to craft compelling visual identities and interactive experiences that resonate with diverse audiences.…I am a UI/UX designer with strong expertise in creating user-centered designs that combine functionality with brand consistency. My experience spans designing web and mobile interfaces, developing comprehensive information architectures, and collaborating hands-on with developers and data scientists to deliver innovative, accessible digital products. I am passionate about sustainability and have incorporated this focus in my projects to help users understand and manage ecological and social impacts through intuitive design. I enjoy working cross-disciplinarily, conducting user research and usability testing, and iteratively refining designs to both meet business goals and exceed user expectations. My background in communication design and global creative industries supports my ability to craft compelling visual identities and interactive experiences that resonate with diverse audiences.

Available to hire

I am a UI/UX designer with strong expertise in creating user-centered designs that combine functionality with brand consistency. My experience spans designing web and mobile interfaces, developing comprehensive information architectures, and collaborating hands-on with developers and data scientists to deliver innovative, accessible digital products. I am passionate about sustainability and have incorporated this focus in my projects to help users understand and manage ecological and social impacts through intuitive design.

I enjoy working cross-disciplinarily, conducting user research and usability testing, and iteratively refining designs to both meet business goals and exceed user expectations. My background in communication design and global creative industries supports my ability to craft compelling visual identities and interactive experiences that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Fluent

Chinese

Fluent

Work Experience

UIUX & Graphic Designer at Craate Creative

July 31, 2025 - July 31, 2025

Designed over 10 key client deliverables including dashboards, mobile app interfaces, e-commerce sites, corporate landing pages, and legal functions. Developed comprehensive web flow maps and information architectures to structure user interfaces from concept to build. Collaborated closely with developers throughout the development process. Contributed to creating brand-consistent graphic assets for marketing campaigns.

UIUX Intern at Greater Melbourne City Portrait Project — RMIT & Regen Melbourne

November 30, 2024 - July 31, 2025

Redesigned an interactive widget tool that helps users visualize their ecological and social impacts on the city, incorporating time series data visualizations. Created detailed wireframes and developed comprehensive information architecture. Conducted user testing and design workshops, collaborated with data scientists and developers to ensure user-centric and technically feasible design. Incorporated Doughnut Economics principles into visual indicators to promote sustainable boundaries.

Founding Member / UIUX Designer / Graphic Designer at Sustainify

July 31, 2025 - July 31, 2025

Led UI/UX and branding design for a sustainability-focused web app offering an ESG products directory, education platform, and redemption system. Conducted user interviews, surveys, and usability tests to guide user-centered design decisions. Designed and prototyped intuitive mobile interfaces and developed sitemap for streamlined navigation. Created a cohesive design system that enhanced brand visibility and secured media coverage.

Graphic Designer at Synergy Distribution

July 31, 2025 - July 31, 2025

Created over 100 visual assets including posters, packaging, brochures, sales banners, social media materials, and event materials, contributing to increased brand awareness and sales. Worked closely with marketing and sales teams to balance commercial needs with aesthetic goals. Led packaging and marketing material design projects, ensuring alignment with branding and promotional strategies. Streamlined design processes and consistently received positive feedback for quality and creativity.

UIUX & Graphic Designer at Craate Creative

July 31, 2025 - August 12, 2025

UIUX Intern at Greater Melbourne City Portrait Project — RMIT & Regen Melbourne

November 30, 2024 - August 12, 2025

Redesigned an interactive widget tool to help users visualize ecological and social impacts on the city with time series data visualizations. Created detailed wireframes and comprehensive information architecture. Conducted user testing in design workshops to map user journeys and ensure intuitive, accessible interfaces. Collaborated with data scientists and developers to ensure technical feasibility and a user-centric design, incorporating Doughnut Economics framework principles. Iterated based on user and team feedback to enhance functionality and usability.

Founding Member / UIUX Designer / Graphic Designer at Sustainify

July 31, 2025 - August 12, 2025

Led UI/UX and branding design for Sustainify, a sustainability-focused web app featuring an ESG products directory, education platform, and redemption system. Conducted user interviews, surveys, and usability tests to increase sustainability awareness. Designed and prototyped intuitive mobile interfaces for key functions and developed a sitemap to streamline sign-up and navigation. Created a cohesive design system maintaining visual consistency and bolstering brand visibility, securing media coverage.

Graphic Designer at Synergy Distribution

July 31, 2025 - August 12, 2025

Created over 100 visual assets including posters, packaging, brochures, sales banners, social media materials, and event materials that increased brand awareness by 25%. Collaborated with marketing and sales teams to balance commercial needs with aesthetics, enhancing visual identity and increasing sales by 15%. Led packaging and marketing material design projects aligned with branding and promotional strategies. Streamlined design processes and consistently received positive feedback for quality and creativity, contributing to marketing campaign engagement.