I’m Rémi Baudat, a digital marketing manager with 15 years of experience working across multiple channels. My background combines strong technical know-how, analytical skills, and team leadership, allowing me to drive effective marketing strategies and product ownership with creativity and adaptability. I enjoy working thoughtfully and with subtlety to deliver results across SEO, paid ads, CRM, and more. Over the years, I've managed teams, built SEO departments, and led international projects for companies within the entertainment, e-commerce, and digital marketing sectors. I’m passionate about mythological stories, music, and Italian culture, and I love bringing that diverse inspiration into my professional work.…

Rémi Baudat

I’m Rémi Baudat, a digital marketing manager with 15 years of experience working across multiple channels. My background combines strong technical know-how, analytical skills, and team leadership, allowing me to drive effective marketing strategies and product ownership with creativity and adaptability. I enjoy working thoughtfully and with subtlety to deliver results across SEO, paid ads, CRM, and more. Over the years, I've managed teams, built SEO departments, and led international projects for companies within the entertainment, e-commerce, and digital marketing sectors. I’m passionate about mythological stories, music, and Italian culture, and I love bringing that diverse inspiration into my professional work.…

Available to hire

I’m Rémi Baudat, a digital marketing manager with 15 years of experience working across multiple channels. My background combines strong technical know-how, analytical skills, and team leadership, allowing me to drive effective marketing strategies and product ownership with creativity and adaptability. I enjoy working thoughtfully and with subtlety to deliver results across SEO, paid ads, CRM, and more.

Over the years, I’ve managed teams, built SEO departments, and led international projects for companies within the entertainment, e-commerce, and digital marketing sectors. I’m passionate about mythological stories, music, and Italian culture, and I love bringing that diverse inspiration into my professional work.

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Skills

Experience Level

SEO
Expert
Google Ads
Expert
Facebook Ads
Expert
Instagram
Expert
CRM
Expert
Mailchimp
Expert
LinkedIn
Intermediate
Snapchat
Intermediate
Social Media Design
Intermediate
TikTok
Intermediate
Instagram API
Intermediate
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Language

English
Fluent

Work Experience

CEO at Traficum — Digital Marketing Agency
September 1, 2024 - Present
Leading SEO optimization, Google Tag Manager (GTM), Google Ads, Meta Ads, and Amazon Ads projects. Serving as product owner with international project management responsibilities. Managing social media accounts including LinkedIn, Instagram, and Blog. Working with clients in ticketing, education, and paints sectors.
SEO Manager at Le Vapoteur Discount (Marseille) — CBD & E-cigarettes
December 31, 2024 - July 17, 2025
Managed SEO traffic and catalog, led and hired two SEO writers, built the SEO department with workflows in Notion. Conducted SEO audits and actions using SEMRush, Search Console, Screaming Frog, GA4, and Asana. Handled netlinking with Rocketlinks.
E-commerce Manager at See Tickets France (Vivendi Group – Marseille)
July 31, 2024 - July 17, 2025
Head of digital marketing and product owner with responsibility for a 1M€/year budget. Managed SEO using SEMRush, Botify, Search Console, and Bazaarvoice. Oversaw paid social and ads via Meta, Snapchat, TikTok, Agorapulse. Directed Google Ads, affiliate marketing with Awin and Time One, CRM via Mailchimp and Emarsys. Reporting expertise in Looker Studio, GA4 360, TrackAds, and A/B testing with Beyable. Managed a team of 4 and acted as international and Vivendi Group SEO expert.
CEO at Traficum — Digital Marketing Agency
September 1, 2024 - Present
SEO optimization, GTM, Google Ads, Meta Ads, Amazon Ads. Product Owner with international project management. Social media management (LinkedIn, Instagram, Blog). Clients include ticketing (Shotgun, Passetonbillet), education (ESCE), and paints (Groupe Renaudin).
SEO Manager at Le Vapoteur Discount (Marseille) — CBD & E-cigarettes
December 31, 2024 - July 17, 2025
Managed SEO traffic and catalog. Hired and managed 2 SEO writers. Built SEO department and implemented workflows using Notion. Conducted SEO audits, monitoring and actions using SEMRush, Search Console, Screaming Frog, GA4, and Asana. Managed netlinking with Rocketlinks.
E-commerce Manager at See Tickets France (Vivendi Group – Marseille)
July 31, 2024 - July 17, 2025
Head of digital marketing and product owner. Managed SEO with SEMRush, Botify, Search Console, Bazaarvoice. Led paid social & ads (Meta, Snapchat, TikTok, Agorapulse). Managed Google Ads & affiliate marketing (Awin, Time One). Oversaw CRM (Mailchimp, Emarsys), reporting with Looker Studio, GA4 360, TrackAds. Performed A/B testing using Beyable. Managed Google Tag Manager and a team of 4. Served as international and Vivendi Group SEO expert.

Education

MSc at Kedge Business School - Marseille
January 1, 2006 - December 31, 2007
Master's at IAE Toulon
January 1, 2004 - December 31, 2006
MSc at Kedge Business School - Marseille
January 1, 2006 - December 31, 2007
Master's at IAE Toulon
January 1, 2004 - December 31, 2006

Qualifications

SEMRUSH certification
January 11, 2030 - July 17, 2025
Google Ads certification
January 11, 2030 - July 17, 2025
SEMRUSH Certification
January 11, 2030 - July 17, 2025
Google Ads Certification
January 11, 2030 - July 17, 2025

Industry Experience

Media & Entertainment, Retail, Education, Professional Services
    paper Traficum

    Since September 2024, I’ve been supporting clients with SEO, social media, tracking, and paid campaign strategies, mainly for e-commerce businesses.

    Example of a project focused on tracking and social ads for Shotgun.live
    📌 Audit of Google Tag Manager
    📌 Audit of Meta, TikTok, Snapchat, and Spotify pixels
    📌 Audit of Google Ads tags
    📌 Audit of Meta CAPI (Facebook, Instagram)
    📌 Tagging plan
    📌 Implementation of fixes and deployment via GTM
    📌 Technical roadmap and GA4 + dataLayer recommendations
    📌 Creation of a reusable GTM configuration template for e-commerce clients
    📌 Writing Notion.so tutorials for clients and internal teams on tag deployment
    📌 Management of Meta Ads campaigns in the U.S.

    Example of a project focused on multi-site SEO and Amazon Ads for Groupe Renaudin
    📌 Technical audit (markup, errors, redirections, speed, CMS analysis for Wix, Bexter, Prestashop, GTM & tracking)
    📌 Semantic audit with keyword prioritization and content recommendations
    📌 Backlink audit and netlinking strategy
    📌 Audit of Amazon Ads campaigns
    📌 6-month SEO & Amazon Ads strategy roadmap across 3 websites

    Example of a dual mission for a ticketing client:

    Digital Marketing
    📌 Migration follow-up to Nuxt framework
    📌 Weekly SEO audit and implementation: title tags, meta descriptions, H1/H2, canonical, hreflang, internal linking, image optimization, sitemap, crawlability
    📌 International expansion strategy
    📌 E-commerce tagging for GA4
    📌 Performance optimization (Web Core Vitals)

    Product Owner
    📌 Task creation and specs for front-end (B2C) and back-office (B2B) improvements
    📌 Preproduction follow-up, QA testing, and coordination with technical teams

    Current client sectors: Ticketing / Paint / Education