I am a Digital Marketing Strategist with over 6 years of experience in designing and implementing end-to-end digital funnels, focusing especially on webinars and lead generation. I've developed and managed funnels for online events using tools like ClickFunnels, HubSpot, and Mailchimp, optimizing messages, landing pages, and calls-to-action to attract qualified leads. My data-driven approach has enabled me to improve conversion rates by up to 12% and reduce registration costs by 35%, ensuring high and sustainable ROI. I excel in executing comprehensive digital strategies, combining CRM integrations, marketing automation, and advertising campaigns on platforms like Google Ads and Meta Ads. I enjoy working with businesses of all sizes, from startups to established companies, and thrive on delivering measurable growth and actionable insights.

Massimiliano Dell’Anna

I am a Digital Marketing Strategist with over 6 years of experience in designing and implementing end-to-end digital funnels, focusing especially on webinars and lead generation. I've developed and managed funnels for online events using tools like ClickFunnels, HubSpot, and Mailchimp, optimizing messages, landing pages, and calls-to-action to attract qualified leads. My data-driven approach has enabled me to improve conversion rates by up to 12% and reduce registration costs by 35%, ensuring high and sustainable ROI. I excel in executing comprehensive digital strategies, combining CRM integrations, marketing automation, and advertising campaigns on platforms like Google Ads and Meta Ads. I enjoy working with businesses of all sizes, from startups to established companies, and thrive on delivering measurable growth and actionable insights.

Available to hire

I am a Digital Marketing Strategist with over 6 years of experience in designing and implementing end-to-end digital funnels, focusing especially on webinars and lead generation. I’ve developed and managed funnels for online events using tools like ClickFunnels, HubSpot, and Mailchimp, optimizing messages, landing pages, and calls-to-action to attract qualified leads. My data-driven approach has enabled me to improve conversion rates by up to 12% and reduce registration costs by 35%, ensuring high and sustainable ROI.

I excel in executing comprehensive digital strategies, combining CRM integrations, marketing automation, and advertising campaigns on platforms like Google Ads and Meta Ads. I enjoy working with businesses of all sizes, from startups to established companies, and thrive on delivering measurable growth and actionable insights.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent

Work Experience

Digital Strategy (Owner) at Independent Consultant
September 1, 2019 - Present
Implemented growth plans based on in-depth analysis for SMEs and startups, reducing the average Cost Per Lead by up to 37%. Developed high-conversion funnels and marketing automation integrating GA4, GTM, and CRM platforms.
Google Ads Consultant at Settore Lifestyle – Prodotti per la Salute Personale
June 30, 2025 - July 23, 2025
Launched and optimized awareness and consideration campaigns, improving impression share by 28% and video completion rate by 41%.

Education

Add your educational history here.

Qualifications

Google Ads Search | Display | Video | Shopping basato su IA
January 1, 2024 - December 31, 2025
ROADS® Advertising for Brands Certificate
January 1, 2024 - December 31, 2024
Market Analysis B2B – Learnn
January 1, 2024 - December 31, 2024
Ricerca di Mercato – Learnn
January 1, 2024 - December 31, 2024
Google Partner Badge
January 1, 2024 - December 31, 2025
Klaviyo Partner Certification (Email Automation)
January 11, 2030 - July 23, 2025

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Education, Energy & Utilities