An experienced PPC consultant with over 10 years industry knowledge and online strategy management. I've also created The Audit Lab, heading up a team of talented developers, having built a piece of PPC tech that exhaustively audits an AdWords account, with a view to highlighting anything that can be improved & help shape the accounts future strategy & ongoing optimisation. It encompasses everything, from AdGroups missing certain extensions right through to things like cost-accruing non-converting search terms and mixed-match type AdGroups etc. At the moment we use the tech in-agency - as it's still in BETA - the tech massively alleviates the strain on the amount of manual labour a PPC executive would have to go through to optimize an account. More time is spent fixing issues & creating opportunities, instead of identifying them, improving overall time & cost efficiency. Happy Clients, Happy Agencies :) **Employment and project experience** _2017-now_ - Freelance _2013-17_ - Commercial Director at Bring Digital _2010-13_ - Head of Paid Search at AO.com _2008-10_ - Senior Data Analyst at Eco Agency **Qualifications and education** _BSc (Hons) in Computer Science_ at Salford University _Qualified Google Adwords Individual_ License Google Advertising Fundamentals Exam: 94% - Search Advertising Advanced Exam 86%…An experienced PPC consultant with over 10 years industry knowledge and online strategy management. I've also created The Audit Lab, heading up a team of talented developers, having built a piece of PPC tech that exhaustively audits an AdWords account, with a view to highlighting anything that can be improved & help shape the accounts future strategy & ongoing optimisation. It encompasses everything, from AdGroups missing certain extensions right through to things like cost-accruing non-converting search terms and mixed-match type AdGroups etc. At the moment we use the tech in-agency - as it's still in BETA - the tech massively alleviates the strain on the amount of manual labour a PPC executive would have to go through to optimize an account. More time is spent fixing issues & creating opportunities, instead of identifying them, improving overall time & cost efficiency. Happy Clients, Happy Agencies :) **Employment and project experience** _2017-now_ - Freelance _2013-17_ - Commercial Director at Bring Digital _2010-13_ - Head of Paid Search at AO.com _2008-10_ - Senior Data Analyst at Eco Agency **Qualifications and education** _BSc (Hons) in Computer Science_ at Salford University _Qualified Google Adwords Individual_ License Google Advertising Fundamentals Exam: 94% - Search Advertising Advanced Exam 86%WWWW…