I’d Love To Chat! Founded and lead a content and branding consultancy, working with 11 active clients across construction, wellness, real estate, and creator-led brands. I manage accounts ranging from early-stage businesses to established profiles with 100K+ followers. I own strategy, creative direction, and delivery across content, social, and brand positioning. I build tailored marketing strategies aligned to commercial goals, not templates. Trusted by founders and teams to bring clarity, momentum, and measurable outcomes. I’m a big-picture thinker, intentional builder, and generally good to have in the room.
Owned content and outreach strategy for a fast-scaling B2B SaaS company. I supported demand generation through content, SEO, and outbound campaigns. I built ICPs and segmentation models to improve messaging relevance and lead quality. I managed website performance and reporting to leadership with clear KPIs. I played a key role during a high-growth phase supporting an $18.4M company valuation. I’ve been a long-term partner with full ownership of marketing, social, and brand growth. I led all marketing strategies, content, and social campaigns supporting enrolment, retention, and revenue. I planned and delivered the legacy theatre production end-to-end — marketing strategy, ticket sales, design, creative direction, logistics, and live show delivery — achieving sold-out performances across two nights and strong ROI. I delivered 300+ campaigns, scaling student numbers from 100 to 368 through performance-led strategy.
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