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Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years guiding B2B SaaS brands from $1M to $50M ARR. I design scalable demand-gen and GTM programs that optimize CAC, shorten sales cycles, and turn under-levered teams into repeatable revenue engines. I thrive on turning strategic vision into tactical execution, presenting clear KPIs to boards, and running cross-functional teams to launch campaigns that drive measurable growth. In recent roles I built scalable demand-gen engines, unified inbound/outbound/digital under a single growth roadmap, and delivered multi-channel pipelines with a strong focus on MQL/SQL conversion and ROI. I balance strategic thinking with hands-on delivery. I architect lifecycle stages, lead scoring, ABM programs in HubSpot, and deploy AI-driven forecasting and reporting. I have managed budgets up to $2M and teams of 20+ across SaaS GTM functions, achieving 260% lift in pipeline and 40% MQL-to-SQL improvements. I’m passionate about empowering under-levered teams to operate as a growth machine and partnering with executives to align GTM with business goals.…Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years guiding B2B SaaS brands from $1M to $50M ARR. I design scalable demand-gen and GTM programs that optimize CAC, shorten sales cycles, and turn under-levered teams into repeatable revenue engines. I thrive on turning strategic vision into tactical execution, presenting clear KPIs to boards, and running cross-functional teams to launch campaigns that drive measurable growth. In recent roles I built scalable demand-gen engines, unified inbound/outbound/digital under a single growth roadmap, and delivered multi-channel pipelines with a strong focus on MQL/SQL conversion and ROI. I balance strategic thinking with hands-on delivery. I architect lifecycle stages, lead scoring, ABM programs in HubSpot, and deploy AI-driven forecasting and reporting. I have managed budgets up to $2M and teams of 20+ across SaaS GTM functions, achieving 260% lift in pipeline and 40% MQL-to-SQL improvements. I’m passionate about empowering under-levered teams to operate as a growth machine and partnering with executives to align GTM with business goals.

Michael P. Hoard

Fractional CMO, ABM Marketer, Growth Marketer, +6

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Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years guiding B2B SaaS brands from $1M to $50M ARR. I design scalable demand-gen and GTM programs that optimize CAC, shorten sales cycles, and turn under-levered teams into repeatable revenue engines. I thrive on turning strategic vision into tactical execution, presenting clear KPIs to boards, and running cross-functional teams to launch campaigns that drive measurable growth. In recent roles I built scalable demand-gen engines, unified inbound/outbound/digital under a single growth roadmap, and delivered multi-channel pipelines with a strong focus on MQL/SQL conversion and ROI. I balance strategic thinking with hands-on delivery. I architect lifecycle stages, lead scoring, ABM programs in HubSpot, and deploy AI-driven forecasting and reporting. I have managed budgets up to $2M and teams of 20+ across SaaS GTM functions, achieving 260% lift in pipeline and 40% MQL-to-SQL improvements. I’m passionate about empowering under-levered teams to operate as a growth machine and partnering with executives to align GTM with business goals.…Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years guiding B2B SaaS brands from $1M to $50M ARR. I design scalable demand-gen and GTM programs that optimize CAC, shorten sales cycles, and turn under-levered teams into repeatable revenue engines. I thrive on turning strategic vision into tactical execution, presenting clear KPIs to boards, and running cross-functional teams to launch campaigns that drive measurable growth. In recent roles I built scalable demand-gen engines, unified inbound/outbound/digital under a single growth roadmap, and delivered multi-channel pipelines with a strong focus on MQL/SQL conversion and ROI. I balance strategic thinking with hands-on delivery. I architect lifecycle stages, lead scoring, ABM programs in HubSpot, and deploy AI-driven forecasting and reporting. I have managed budgets up to $2M and teams of 20+ across SaaS GTM functions, achieving 260% lift in pipeline and 40% MQL-to-SQL improvements. I’m passionate about empowering under-levered teams to operate as a growth machine and partnering with executives to align GTM with business goals.

Available to hire

Hi, I’m Michael P. Hoard, a growth-driven marketing executive with 15+ years guiding B2B SaaS brands from $1M to $50M ARR. I design scalable demand-gen and GTM programs that optimize CAC, shorten sales cycles, and turn under-levered teams into repeatable revenue engines. I thrive on turning strategic vision into tactical execution, presenting clear KPIs to boards, and running cross-functional teams to launch campaigns that drive measurable growth. In recent roles I built scalable demand-gen engines, unified inbound/outbound/digital under a single growth roadmap, and delivered multi-channel pipelines with a strong focus on MQL/SQL conversion and ROI.

I balance strategic thinking with hands-on delivery. I architect lifecycle stages, lead scoring, ABM programs in HubSpot, and deploy AI-driven forecasting and reporting. I have managed budgets up to $2M and teams of 20+ across SaaS GTM functions, achieving 260% lift in pipeline and 40% MQL-to-SQL improvements. I’m passionate about empowering under-levered teams to operate as a growth machine and partnering with executives to align GTM with business goals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Growth & Revenue Operations at Thrive DX

December 31, 2024 - October 7, 2025

Oversee global demand generation and GTM operations for SaaS learning solutions; managed a $2M annual marketing budget. Built a scalable demand-generation engine delivering an 18M SaaS pipeline and 260% lift in lead-to-activation conversion. Unified inbound, outbound, and digital activities under a single growth roadmap, driving 35% pipeline velocity increase.

VP, Product Marketing & Sales Enablement at Xeeva

December 31, 2022 - October 7, 2025

Led marketing, enablement, and GTM strategy; launched a product-led growth motion that delivered $12M in net-new ARR. Repositioned SaaS products across four segments, and defined messaging and pricing to align with 60–90 day sales cycles, improving win rates and ARR growth.

Founder & Fractional GTM / RevOps Advisor at Impactus Growth Advisors

December 31, 2022 - October 7, 2025

Acted as interim CMO and CRO for VC-backed SaaS startups; designed GTM playbooks and lifecycle frameworks; built HubSpot dashboards and attribution models to prep founders for board and investor reporting. Achieved 35%+ improvement in MQL-to-SQL conversion through structured nurturing and scoring.

Founder & CEO at Eight Eleven LLC

December 31, 2013 - October 7, 2025

Led strategic marketing initiatives and built a services-focused business delivering growth outcomes for clients across SaaS and tech-enabled services.

Head of Marketing & Growth Development / GTM Operator at The Home Improvement Specialist

December 31, 2025 - October 7, 2025

Built a scalable demand generation engine, achieving 55% YoY lift in MQLs and a 40% stronger MQL-to-SQL conversion. Unified inbound/outbound/digital channels under a growth roadmap and increased pipeline velocity through coordinated multi-channel campaigns.