Available to hire
I am an art director and design thinker with over seven years dedicated to the craft. I transform ideas into visually compelling and emotionally resonant experiences.
My drive for impactful design is fueled by a relentless work ethic and a deep understanding of human connection. I believe in meticulous planning to leave a lasting mark on the creative landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Art Director at FA Z
September 1, 2024 - PresentArt Direction and senior creative experience for freelance projects. Key projects include HSBC Women's World Championship 2025, Ethereum Singapore 2024, Token2049 Dubai & Singapore 2025, and SuperAI 2025. Pitch works prepared for Prudential and Amway.
Art Director at CHAB
September 1, 2024 - October 14, 2025Led art direction for Roche, SK-II APAC, APACMed, Procter & Gamble, Mastercard, Volvo, and Cartier. Produced pitch works for Ubisoft Singapore, Porsche, Herbalife, OCBC, HSBC.
Graphic Designer at CHAB
January 1, 2021 - October 14, 2025Translated strategic direction into top-tier design while adhering to established brand identity. Provided guidance on best practices, delegated tasks, kept clients informed, and integrated feedback. Collaborated in creative brainstorming with events and design teams; conceptualized 2D graphics for digital and physical event projects; supported basic 2D motion graphics and video editing; prepared final artworks and liaised with external vendors.
Graphic Designer at Fjord Creative
May 1, 2021 - October 14, 2025Contract graphic design work for Johnson & Johnson Brands, Red Bull, Kao; contributed to concept development and production.
Creative Designer at Resorts World Sentosa
October 1, 2015 - October 14, 2025Internship focusing on event design, brainstorming and 2D graphics for events; collaborated with events team and external contractors; contributed to late-night event setups and decorations.
Graphic Designer at Resorts World Sentosa
August 1, 2015 - October 14, 2025Internship contributing to 2D graphics and concept development for events; supported design production.
Visual Merchandiser at Robinsons & Co
August 1, 2015 - October 14, 2025Assisted in styling merchandise collections; created and developed concepts for retail event projects; assisted in design proposals; liaised with external vendors.
Art Director at Freelance Creative FA Z
September 1, 2024 - PresentLead art direction and creative experiences for high-profile events and tech brands. Key projects include HSBC Women's World Championship 2025, Ethereum Singapore 2024, Token2049 Dubai & Singapore 2025, SuperAI 2025. Pitch works for Prudential and Amway.
Art Director at CHAB
January 1, 2021 - September 30, 2024Key projects: Roche, SK-II APAC, APACMed, Procter & Gamble, Mastercard, Volvo, Cartier. Pitch works for Ubisoft Singapore, Porsche, Herbalife, OCBC, HSBC.
Graphic Designer at CHAB
October 1, 2018 - January 31, 2021Translating strategic direction into top-tier design while adhering to established brand identity. Providing guidance on best practices, delegating tasks to designers, and keeping clients informed. Involved in brainstorming with events and design teams; assisted in conceptualisation and 2D graphics for digital and physical event projects; basic 2D motion graphics and video editing; prepared final artworks and liaised between external vendors.
Education
Specialist Diploma in Visual Communication at Nanyang Polytechnic
January 1, 2018 - January 1, 2019Diploma in Visual Communication at Nanyang Polytechnic
January 1, 2013 - January 1, 2016Higher Nitec in Visual Merchandising at ITE College Central
January 1, 2010 - January 1, 2012Specialist Diploma in Visual Communication at Nanyang Polytechnic
January 1, 2018 - January 1, 2019Diploma in Visual Communication at Nanyang Polytechnic
January 1, 2013 - January 1, 2016Higher Nitec in Visual Merchandising at ITE College Central
January 1, 2010 - January 1, 2012Qualifications
Medallion of Excellence in Visual Merchandising (WorldSkills Singapore Competition 2014)
January 1, 2014 - October 14, 2025Certificate of Commendation in Design Excellence (Universal Studios Singapore’s Halloween Horror Nights 5)
January 1, 2014 - October 14, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Financial Services, Healthcare, Gaming, Manufacturing, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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