Before moving into brand and marketing, I spent more than five years working in publishing, collaborating with major Latin American publishers on educational, nonfiction, and children's books. Working closely with authors, editors, designers, and marketing teams taught me how to shape complex ideas into clear, engaging stories that connect with readers. It also taught me something I still believe today: great communication isn't about saying more. It's about saying the right thing, clearly. Today, I help businesses translate their expertise into messaging people actually understand, remember, and trust. My work focuses on: • Brand Messaging & Tone of Voice • Website Copy & Landing Pages • Content Strategy & Social Media Planning • Email Marketing & Campaign Copy • Editorial Review & Content Refinement As a native Portuguese speaker fluent in English, I also help brands communicate across different audiences and markets. Whether I'm refining a brand voice, planning a content strategy, or writing a website, my goal remains the same: helping businesses communicate with clarity, consistency, and confidence.

Fernanda Arrais

Before moving into brand and marketing, I spent more than five years working in publishing, collaborating with major Latin American publishers on educational, nonfiction, and children's books. Working closely with authors, editors, designers, and marketing teams taught me how to shape complex ideas into clear, engaging stories that connect with readers. It also taught me something I still believe today: great communication isn't about saying more. It's about saying the right thing, clearly. Today, I help businesses translate their expertise into messaging people actually understand, remember, and trust. My work focuses on: • Brand Messaging & Tone of Voice • Website Copy & Landing Pages • Content Strategy & Social Media Planning • Email Marketing & Campaign Copy • Editorial Review & Content Refinement As a native Portuguese speaker fluent in English, I also help brands communicate across different audiences and markets. Whether I'm refining a brand voice, planning a content strategy, or writing a website, my goal remains the same: helping businesses communicate with clarity, consistency, and confidence.

Available to hire

Before moving into brand and marketing, I spent more than five years working in publishing, collaborating with major Latin American publishers on educational, nonfiction, and children’s books.
Working closely with authors, editors, designers, and marketing teams taught me how to shape complex ideas into clear, engaging stories that connect with readers. It also taught me something I still believe today: great communication isn’t about saying more. It’s about saying the right thing, clearly.
Today, I help businesses translate their expertise into messaging people actually understand, remember, and trust.

My work focuses on:

• Brand Messaging & Tone of Voice
• Website Copy & Landing Pages
• Content Strategy & Social Media Planning
• Email Marketing & Campaign Copy
• Editorial Review & Content Refinement

As a native Portuguese speaker fluent in English, I also help brands communicate across different audiences and markets.

Whether I’m refining a brand voice, planning a content strategy, or writing a website, my goal remains the same: helping businesses communicate with clarity, consistency, and confidence.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Freelance Editor at Somos Educação
January 1, 2021 - December 31, 2022
Edited and proofread educational materials (print & digital); adapted content for digital platforms to improve clarity and engagement; revised final proofs and ensured consistency across content; supported script editing for educational video content.
Editorial Assistant at Casa Editorial Triolet
January 1, 2021 - December 31, 2021
Supported editorial workflow from manuscript to final proof; edited and proofread educational materials; coordinated with authors and internal teams on revisions.

Education

Diploma of Social Media Marketing at Australian Pacific College, Sydney
January 1, 2024 - December 31, 2025
Certificate IV in Marketing and Communication at Australian Pacific College, Sydney
January 1, 2023 - December 31, 2023
Bachelor of Journalism at Universidade São Judas Tadeu
January 1, 2018 - December 31, 2022
Bachelor of Arts (Portuguese & English) at Universidade Presbiteriana Mackenzie
January 1, 2016 - December 31, 2018

Qualifications

Diploma of Social Media Marketing
January 1, 2024 - December 31, 2025
Certificate IV in Marketing and Communication
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Education, Professional Services