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I’m Belinda Bracale, a marketing executive with a passion for copywriting, editorial, and multi-channel campaigns. I thrive on turning ideas into compelling copy across email marketing, product descriptions, articles, blogs, press releases, media pitches, and social content, while meeting deadlines and budgets. I excel at developing and executing strategic marketing programs for hospitality, government and media clients, collaborating with internal teams and external partners to grow brands and drive revenue. I’m a confident speaker and face for an organization, with a hands-on approach to project management and a track record of delivering high-impact campaigns.…I’m Belinda Bracale, a marketing executive with a passion for copywriting, editorial, and multi-channel campaigns. I thrive on turning ideas into compelling copy across email marketing, product descriptions, articles, blogs, press releases, media pitches, and social content, while meeting deadlines and budgets. I excel at developing and executing strategic marketing programs for hospitality, government and media clients, collaborating with internal teams and external partners to grow brands and drive revenue. I’m a confident speaker and face for an organization, with a hands-on approach to project management and a track record of delivering high-impact campaigns.

Belinda Bracale

Copywriter, Social Media Manager, Digital Marketer, +3

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I’m Belinda Bracale, a marketing executive with a passion for copywriting, editorial, and multi-channel campaigns. I thrive on turning ideas into compelling copy across email marketing, product descriptions, articles, blogs, press releases, media pitches, and social content, while meeting deadlines and budgets. I excel at developing and executing strategic marketing programs for hospitality, government and media clients, collaborating with internal teams and external partners to grow brands and drive revenue. I’m a confident speaker and face for an organization, with a hands-on approach to project management and a track record of delivering high-impact campaigns.…I’m Belinda Bracale, a marketing executive with a passion for copywriting, editorial, and multi-channel campaigns. I thrive on turning ideas into compelling copy across email marketing, product descriptions, articles, blogs, press releases, media pitches, and social content, while meeting deadlines and budgets. I excel at developing and executing strategic marketing programs for hospitality, government and media clients, collaborating with internal teams and external partners to grow brands and drive revenue. I’m a confident speaker and face for an organization, with a hands-on approach to project management and a track record of delivering high-impact campaigns.

Available to hire

I’m Belinda Bracale, a marketing executive with a passion for copywriting, editorial, and multi-channel campaigns. I thrive on turning ideas into compelling copy across email marketing, product descriptions, articles, blogs, press releases, media pitches, and social content, while meeting deadlines and budgets. I excel at developing and executing strategic marketing programs for hospitality, government and media clients, collaborating with internal teams and external partners to grow brands and drive revenue. I’m a confident speaker and face for an organization, with a hands-on approach to project management and a track record of delivering high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at Crowne Plaza Adelaide

December 1, 2013 - November 27, 2025

Responsible for development and execution of the marketing strategy and communications plan including sponsorship, social media and website content. Managed multi-stakeholder relationships and sponsorship agreements with Adelaide Fringe and Athletics SA. Led project management from concept to implementation, maintained microsite copy, and produced engaging material for events and campaigns (e.g., Adelaide Blogger Dinner, wedding expos, Yelp party, Kiss Cam). Delivered the communications plan within budget, met deadlines, and collaborated with teams. Wrote AHASA award submissions contributing to wins for Best Superior Hotel Accommodation and Environment Practice & Energy Efficiency.

Marketing Consultant at Adelaide City Council (Vibrant City Program)

October 1, 2013 - October 1, 2013

Developed Splash Adelaide marketing strategy including promotion, social media, website and newsletters. Articulated key messages and delivered them on time. Liaised with internal and external stakeholders to ensure messages reached the right audience. Worked with digital teams on marketing materials, provided copy for posters and postcards, and supported event tasks (bump in/out). Managed electronic communications, website content and image galleries, and delivered strategic social media plans (Pinterest and Facebook).

Copy Writer / Creative Strategist at Southern Cross Austereo

November 1, 2012 - November 1, 2012

Idea generation, brainstorming and writing persuasive copy for radio commercials, live reads, promotional elements, proposals, headlines and credit lines. Provided strategic communications, marketing concepts and branding/call-to-action campaigns for clients including Rundle Mall, Fruchocs, Harbour Town, North East Mitsubishi, HWY Hotel, Bank SA, Westfield Marion, and others. Assisted with voice direction and production, directed on-air talent, and collaborated with digital designers. Met tight deadlines; recognized for ownership.

Associate Editor at Attitude Magazine, Rip It Up Publishing

January 1, 2010 - January 1, 2010

Created and published four fashion titles per year. Generated content ideas, wrote interviews and articles on fashion, beauty and art, sourced images, proofed layouts, created headlines, and supported events and shoots. Contributed to the company website, assisted with artwork development and freelancers, and ensured timely production deadlines.

Freelance Copy Writer at Freelance

November 1, 2012 - November 27, 2025

Wrote radio ads, brochures, point-of-sale materials, website copy, and edited capabilities documents for various clients.

Co-Founder / Blogger at Crumpet

January 1, 2011 - January 1, 2011

Co-founded a music, fashion and lifestyle blog on WordPress, creating and publishing content and growing readership.

Freelance Stylist at Australian Broadcasting Corporation

January 1, 2010 - January 1, 2010

Styled presenters on My Australia and The Arts Show; pulled outfits from retailers; organized delivery and returns; liaised with producers and presenters; worked to deadlines and budgets.

Freelance Journalist at Frankie Magazine

January 1, 2004 - January 1, 2004

Contributed two articles published in Frankie Magazine.