Social Media Assets (GFX + Motion)
V1 are a Valorant Esports team, who will be one of 2 teams competing at The Valorant Champions Tour Reykjavik.
For V1 the brand identity is Never Done.
This is the idea that there is potential and opportunity in everything, that winning is just the beginning of something better. We’ve been told that the emotion they want to convey is the moment before a race starts, when all the runners are lined up, that feeling of anticipation and unlimited potential.
How we want to aesthetically tell that narrative is through the use of layers building up over the course of our motion. With this idea of “Never Done” we’ve agreed with the client that wireframes building up and layering up of blueprint style aesthetics works well.
So we’re going for this workshoppy blueprint vibe. The client has asked that we don’t go too cyborg/robotic with it. It still needs to feel human and about ambition/potential.
They already use grids/graph paper aesthetics, so we’re looking to expand on that. We can supply a brand guideline of sorts, as well as some PSDs they gave us of their current output.
Let’s be intricate, build up layers with details that keep the viewer engaged, while making sure our core messages for each asset are loud and clear.
Link to list of assets needed
//Match Announcement Template in 16:9 and 1:1
Announces which team V1 will be playing, along with date and time.
This needs to be templated so we can easily update to change date, time, and the team V1 will be facing
//Now Live Template in 16:9 and 1:1
Used for socials when the team is playing.
Needs to be templated so we can easily update the team they are facing (logo)
//Scores Mass export in 16:9 and 1:1
Social post for end of a map, to update current score in the map
Needs export of all score variations possible, with each potential opponent
1 - 0
2 - 0
1 - 1
2 - 1
0 - 1
0 - 2
1 - 2
2 - 2
//Final Result export in 16:9 and 1:1
No need for template, will not contain any changing info.
2x Victory (main+variation)
2x Defeat (main+variation)
//Player Highlight Outro
Used to tail clipped highlight of a player
One per player. 5x total
//General Video Intro
Used as intro for any video produced over the course of the event. Use cases include:
Final Placing in tournament
Motion piece to announce our final placing, Last-2nd place
//Winners Motion piece
If V1 win the tournament we should do an even bolder piece to announce this. A more grand variation of Final Placing piece.
Examples of similar work
Player Highlight Outro: https://twitter.com/NYXL/status/1386361665281744902
Player Highlight Outro: https://twitter.com/ParisLegion/status/1392940392170012687
In what capacity are you hiring?
On behalf of my company
Where are you in the hiring process?
I’m ready to make a paid hire
Would you like to state a preference for hiring from underrepresented group(s)?
Where did you find Twine?
From a friend
Is this an independent one off job, or part of a larger project?
Part of a larger ongoing project
For what period of time will the freelancer be needed?
A day or two
What freelancer experience level is needed? (per hour)
Mid-level (Industry Average): $35-75, Senior: $75-100, Expert: $100+
Work has begun on this job
...but don't worry, your next job is waiting for you on the Jobs page