GSK: Brand Identity Manager (Fixed-Term) United Kingdom

Brand Designer is needed in United Kingdom.

GSK is looking for a Brand Identity Manager. This job was crawled from the web:

GSK is a global organisation where the importance of a strong brand and unified visual identity and voice is truly valued. In June 2022 we launched our new brand and identity, created in partnership with Wolff Olins. We’re now looking for an enthusiastic and proactive design-focussed brand manager to play a key role in the ongoing embedding and management of our identity across all business areas and global markets.

Location: Brentford, UK

Responsibilities

• Develop the understanding and embedding of the brand and identity across the business. This includes answering questions and managing conversations with internal stakeholders and external partners around the use of the identity.
• Responsible for the management and development of the Brand Identity Helpdesk, responding to enquiries that come into the team via the helpdesk for design feedback and support applying our brand and design guidelines. This includes providing constructive guidance on the application of the identity when reviewing work, and escalating queries to senior members of the team when required.
• Support the creation and delivery of brand and design training content, materials and programmes to colleagues, agencies, and partners across all areas of the business and all global markets.
• Actively manage our network of Brand Champions (internal and agency), leading monthly meetings, quarterly inspiration sessions and organising our annual agency sharing session.
• Proactively seek insights and learnings about our brand identity through user feedback, and ensure they’re incorporated into the ongoing development of our brand and design guidelines.
• Develop and manage internal and external communications on behalf of the Brand Identity and Content Production team, including the creation of supporting content.
• Maintain a thorough understanding of how other comparable businesses and sectors are using and managing their brand and identity and how we compare.

Skills, knowledge and experience

• Min. 3–4 years experience of brand management or delivering design in an in-house or agency role.
• Bachelor’s degree in graphic design, visual communication, brand management or similar.
• Demonstrable understanding of the role visual and verbal identity plays in building brands.
• Understanding and appreciation of the creative and design process with the ability to articulate constructive feedback concisely, and direction clearly.
• Experience of creating, managing, and delivering brand and design assets, guidelines, and training content.
• Good written and verbal communication skills, with experience influencing internal and external stakeholders.
• Good project and agency management skills, including writing and delivering briefs, clarifying objectives, evaluating outcomes against the brief, reporting, and delivering work on time and within budget.

Desirable

• Hands-on design skills including proficiency using Adobe Creative Cloud and developing design from concept to artwork.

In what capacity are you hiring?
On behalf of another company

Where are you in the hiring process?
I’m ready to make a paid hire

Would you like to state a preference for hiring from underrepresented group(s)?
No preference

Where did you find Twine?
You contacted me

Is this an independent one off job, or part of a larger project?
Part of a larger ongoing project

For what period of time will the freelancer be needed?
Long term

What freelancer experience level is needed? (per hour)
Junior: $25-35