Lindsay Hanson Inc: Social Media Manager United States

Social Media Manager is needed in United States.

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Client: Lindsay Hanson Inc

Location: Remote

Contract: Contractor, Part Time

About Us

We are a professional, collaborative and customer-centric marketing agency with a mission of helping heart-centered businesses expand their impact through the power of digital marketing.

Organizational Overview

Lindsay Hanson Inc is a Digital Marketing agency specializing in social media management for women-owned, service-based businesses. We love working with heart-centered brands and entrepreneurs who are doing good work, and through digital marketing, we’re able to help them expand their reach and impact. Our services include social media management, content creation, copywriting, email marketing, and more.

Position Overview

We are seeking a part-time, remote Social Media Manager who will be working directly with our clients. The role will start at about 5 hours/week, with the opportunity to increase your hours over time. Note that you will be expected to be available during normal U.S.-based working hours.

The ideal candidate is a dynamic content creator with a passion for marketing and a talent for crafting engaging content. You have exceptional writing skills, a keen eye for design, and know how to engage an audience across multiple channels. You are comfortable managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced environment while maintaining high-quality standards.

Primary Responsibilities

• Developing marketing strategies that incorporate various social media platforms and align with the clients’ business objectives
• Analyzing current digital marketing plans to identify strategic weaknesses and make recommendations for improvements
• Optimizing social media profiles to maximize results across platforms including LinkedIn, Instagram, Facebook, TikTok, and more
• Creating and editing graphics, videos (TikToks/reels), and other content, as well as writing posts and captions that align with the client’s branding and help to advance their goals of brand awareness, lead generation, and sales conversions
• Engaging with clients’ audiences through comments and DMs, as well as performing direct outreach to generate leads on platforms like LinkedIn
• Researching social media trends to incorporate into our clients’ marketing strategies
• Scheduling content across platforms on a daily/weekly basis
• Setting key performance indicators (KPIs) for social media campaigns and regularly analyzing data to inform content strategy

Skills & Qualifications

• 2+ years of experience in social media management and content creation, preferably for service-based businesses
• Creative vision, and the ability to adapt content (visual and written) to align with clients’ brand colors, style, voice, and tone
• Copywriting skills - understanding of how to write compelling copy that is adapted to the clients’ target audience and designed to engage, attract, and convert leads
• Excellent communication skills, comfortable working directly with clients and communicating via email, Slack, or Zoom
• Ability to work independently and organize tasks from multiple projects to meet deadlines

Preferred Qualifications

• Degree in marketing, communications, business or a similar field
• Experience using LinkedIn to generate leads for coaches, consultants, and other service providers
• Experience managing paid ad campaigns across social media platforms
• Experienced in writing sales copy for email marketing campaigns, landing pages, etc.

Pay: $22.00 - $27.00 per hour