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I am a highly strategic and intentional designer, committed to understanding project goals and target audiences at their core to create impactful design solutions. With a diverse portfolio ranging from community-focused UX/UI projects to luxury fashion e-commerce art direction, I bring both vision and expertise to ambitious creative projects. I thrive on overcoming challenges through clear communication, rigorous research, and empathy for the users I design for. My experience spans various roles, including creative consulting, motion design, and production, where I take ownership of project deliverables and ensure quality results. I am passionate about leading teams and projects that contribute meaningfully to brand identity, usability, and social good, always aiming for culturally relevant and cutting-edge design solutions.…I am a highly strategic and intentional designer, committed to understanding project goals and target audiences at their core to create impactful design solutions. With a diverse portfolio ranging from community-focused UX/UI projects to luxury fashion e-commerce art direction, I bring both vision and expertise to ambitious creative projects. I thrive on overcoming challenges through clear communication, rigorous research, and empathy for the users I design for. My experience spans various roles, including creative consulting, motion design, and production, where I take ownership of project deliverables and ensure quality results. I am passionate about leading teams and projects that contribute meaningfully to brand identity, usability, and social good, always aiming for culturally relevant and cutting-edge design solutions.

Sam Loiselle

Art Director, Designer, Creative Director, +3

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I am a highly strategic and intentional designer, committed to understanding project goals and target audiences at their core to create impactful design solutions. With a diverse portfolio ranging from community-focused UX/UI projects to luxury fashion e-commerce art direction, I bring both vision and expertise to ambitious creative projects. I thrive on overcoming challenges through clear communication, rigorous research, and empathy for the users I design for. My experience spans various roles, including creative consulting, motion design, and production, where I take ownership of project deliverables and ensure quality results. I am passionate about leading teams and projects that contribute meaningfully to brand identity, usability, and social good, always aiming for culturally relevant and cutting-edge design solutions.…I am a highly strategic and intentional designer, committed to understanding project goals and target audiences at their core to create impactful design solutions. With a diverse portfolio ranging from community-focused UX/UI projects to luxury fashion e-commerce art direction, I bring both vision and expertise to ambitious creative projects. I thrive on overcoming challenges through clear communication, rigorous research, and empathy for the users I design for. My experience spans various roles, including creative consulting, motion design, and production, where I take ownership of project deliverables and ensure quality results. I am passionate about leading teams and projects that contribute meaningfully to brand identity, usability, and social good, always aiming for culturally relevant and cutting-edge design solutions.

Available to hire

I am a highly strategic and intentional designer, committed to understanding project goals and target audiences at their core to create impactful design solutions. With a diverse portfolio ranging from community-focused UX/UI projects to luxury fashion e-commerce art direction, I bring both vision and expertise to ambitious creative projects. I thrive on overcoming challenges through clear communication, rigorous research, and empathy for the users I design for.

My experience spans various roles, including creative consulting, motion design, and production, where I take ownership of project deliverables and ensure quality results. I am passionate about leading teams and projects that contribute meaningfully to brand identity, usability, and social good, always aiming for culturally relevant and cutting-edge design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Consultant at studio5am

May 1, 2019 - Present

Manages lead generation, project negotiations, client onboarding process, contracts, communication, direction proposals, and deliverables to ensure professional process and client satisfaction. Analyzes relevant markets to identify visual trends, informing project direction to create brand consistency and ensure cultural relevance.

Designer at JENN Studio

February 28, 2025 - July 9, 2025

Independently managed key deliverables, including wireframes, motion design assets, mock-ups, maintaining project timelines and quality standards. Conducted user research using heat maps and analytics to inform design decisions, improving usability, SEO, and CRO. Strategically art directed campaigns that elevated brand identity, improving brand recognizability and storytelling.

Production Specialist at York University

October 31, 2024 - July 9, 2025

Art directed project through comprehensive mood boarding, highlighting motifs to communicate project goals via visual language. Oversaw and organized technical aspects of production, including camera operation, lighting setup, call sheet, and location scouting.

Design Intern at Sovereign State

August 31, 2023 - July 9, 2025

Developed custom typography-based design solutions aligned with client strategic goals. Enhanced brand identities with motion design, improving visual engagement, brand flexibility, and application across platforms. Led client presentations, securing approval through clear communication of design benefits.

Motion Designer at York University Student Centre (YUSC)

December 31, 2022 - July 9, 2025

Created and adapted dynamic advertisements for brands, boosting brand engagement and recognizability across social and environmental platforms. Produced high-quality animations for promotional campaigns, effectively increasing awareness of student services and initiatives.

Creative Consultant at studio5am

May 1, 2019 - Present

Managed lead generation, project negotiations, client onboarding processes, contracts, communication, direction proposals, and deliverables to ensure professional process and client satisfaction. Analyzed relevant markets to identify visual trends, informing project direction to create brand consistency and ensure cultural relevance.

Designer at JENN Studio

February 28, 2025 - July 26, 2025

Independently managed key deliverables including wireframes, motion design assets, and mock-ups while maintaining project timelines and quality standards. Conducted user research using heat maps and analytics to improve usability, SEO, and conversion rate optimization. Strategically art directed campaigns to elevate brand identity, substantially improving brand recognizability and storytelling.

Production Specialist at York University

October 31, 2024 - July 26, 2025

Art directed projects using comprehensive mood boarding to communicate project goals through visual language. Oversaw technical aspects of production including camera operation, lighting setup, call sheet, and location scouting.

Design Intern at Sovereign State

August 31, 2023 - July 26, 2025

Developed custom typography-based design solutions aligning with client-informed strategic goals. Enhanced brand identities with motion design to improve visual engagement, flexibility, and cross-platform application. Led client presentations securing approvals through clear communication of design benefits.

Motion Designer at York University Student Centre (YUSC)

December 31, 2022 - July 26, 2025

Created and adapted dynamic advertisements to boost brand engagement and recognizability across social and environmental platforms. Produced high-quality animations for promotional campaigns, increasing awareness of student services and initiatives on campus.

Creative Consultant at studio5am

May 1, 2019 - Present

Manage lead generation, project negotiations, client onboarding, contracts, communication, direction proposals, and deliverables to ensure professional processes and client satisfaction. Analyze relevant markets to identify visual trends resulting in brand consistency and cultural relevance.

Designer at JENN Studio

February 28, 2025 - August 13, 2025

Independently managed key deliverables including wireframes, motion design assets, and mock-ups while maintaining project timelines and quality standards. Conducted user research with heat maps and analytics to enhance usability, SEO, and CRO. Strategically art directed campaigns, improving brand identity, recognizability, and storytelling.

Production Specialist at York University

October 31, 2024 - August 13, 2025

Art directed project mood boards establishing key visual motifs. Oversaw technical production aspects including camera operation, lighting, call sheet management, and location scouting.

Design Intern at Sovereign State

August 31, 2023 - August 13, 2025

Developed custom typography-based design solutions aligned with strategic client goals. Enhanced brand identities with motion design to improve engagement and cross-platform application. Led client presentations successfully securing approvals.

Motion Designer at York University Student Centre (YUSC)

December 31, 2022 - August 13, 2025

Created dynamic advertisements and high-quality animations for promotional campaigns, boosting brand engagement, recognizability, and awareness of student services across social and environmental platforms.