I am a digital marketer and graphic designer specializing in social media management, content creation, and AI-powered solutions. I am dedicated to helping businesses achieve their online goals through strategic digital marketing and creative visual content. My work focuses on creating engaging and trend-aligned content that boosts brand visibility and audience engagement across multiple platforms. With experience managing social media campaigns for various organizations and clients, I excel at content planning, community engagement, and brand voice development. I thrive on using data analytics and innovative tools to optimize campaigns and deliver impactful marketing results.

Izma Waseem

I am a digital marketer and graphic designer specializing in social media management, content creation, and AI-powered solutions. I am dedicated to helping businesses achieve their online goals through strategic digital marketing and creative visual content. My work focuses on creating engaging and trend-aligned content that boosts brand visibility and audience engagement across multiple platforms. With experience managing social media campaigns for various organizations and clients, I excel at content planning, community engagement, and brand voice development. I thrive on using data analytics and innovative tools to optimize campaigns and deliver impactful marketing results.

Available to hire

I am a digital marketer and graphic designer specializing in social media management, content creation, and AI-powered solutions. I am dedicated to helping businesses achieve their online goals through strategic digital marketing and creative visual content. My work focuses on creating engaging and trend-aligned content that boosts brand visibility and audience engagement across multiple platforms.

With experience managing social media campaigns for various organizations and clients, I excel at content planning, community engagement, and brand voice development. I thrive on using data analytics and innovative tools to optimize campaigns and deliver impactful marketing results.

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Work Experience

Social Media Manager at IFFC Shows
January 1, 2024 - Present
Manage the brand’s digital content strategy focusing on designing and delivering visually engaging monthly content across all platforms. Ensure brand consistency, optimize design for audience engagement, and contribute to increasing digital visibility through timely and trend-aligned content.
Social Media Manager (Volunteer) at Aminah Foundation
December 31, 2024 - August 31, 2025
Led creation and execution of digital campaigns to raise awareness and drive social impact. Responsibilities included content planning, community engagement, and aligning messaging with advocacy goals to strengthen the organization's online presence.
Social Media Manager at Soco
June 30, 2023 - August 31, 2025
Led content strategy and development for clients including Umaami, Cakes n Bakes, and Pepline. Managed content calendars, crafted engaging copy, developed unique brand voices, utilized analytics tools, executed media buying, and contributed to driving increased sales and brand visibility.
Social Media Marketer at Eventech
September 30, 2022 - August 31, 2025
Contributed to campaign ideation with creative ideas and supported social media campaign execution for clients like IPPA Awards, Pak Angels School, Marhaba, and Waves Pakistan. Managed community engagement and handled posting with social media management tools.

Education

BS Visual Communication Design at University of Lahore (UOL)
January 1, 2025 - August 31, 2025
Graphic Design Certification at LUMS
January 1, 2024 - December 31, 2024
Digital Marketing Training at IDM Pakistan
January 1, 2023 - December 31, 2023
A Levels at Roots Millennium
January 1, 2021 - December 31, 2021

Qualifications

Graphic Design Certification
January 1, 2024 - December 31, 2024
Digital Marketing Training
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet