Available to hire
I am an experienced marketing professional with 15 years of international experience specializing in digital marketing, media, and influencer strategies for global brands. I thrive on driving brand growth through data-driven paid media campaigns, optimizing performance, and delivering strong ROI.
My expertise spans strategic partnerships, agency management, and developing digital strategies that resonate with diverse audiences worldwide. Passionate about brand building and performance optimization, I excel at leading teams, managing projects, and creating impactful marketing strategies that elevate brand visibility and engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Hindi
Fluent
Work Experience
Global Digital Marketing Senior Manager (Fixed Term Contract) at Wella
February 29, 2024 - September 3, 2025Led digital marketing activities focused on brand building and lead generation. Developed and implemented influencer marketing and content strategies targeting younger and diverse audiences, leveraging micro-influencers and user-generated content at scale. Managed global digital and media agency relationships to ensure strategic alignment and ROI-driven campaign execution. Led a strategic project to revamp the global Brand.com platform, improving the user interface and user experience for enhanced consumer engagement.
Freelance Digital Marketing Consultant at Self employed
August 31, 2023 - September 3, 2025Provided strategic consulting on digital marketing, paid media, and performance marketing across B2C and B2B industries. Led agency contract negotiations and operational model setups.
Digital, Media & Influencer Director, Global Travel Retail at Coty Inc.
November 30, 2020 - September 3, 2025Built digital marketing and integrated communication strategies for Coty Travel Retail worldwide. Devised social media and influencer strategies to improve brand visibility and positioning. Owned global media agency relationships and negotiated contracts to maximize ROI. Managed a team of four across digital, media, and influencer marketing functions.
Digital, Media & Influencer Lead - CB Europe Distributor Markets at Coty Inc.
June 30, 2020 - September 3, 2025Developed and led digital, media, and influencer strategies for the Consumer Beauty Europe distributor market division spanning over 12 brands and 26 markets. Led media strategy transformation from offline-heavy to digital-first approach. Established social media and influencer marketing channels targeting younger and diverse audiences. Built an in-house content team to drive social media growth and feed content across platforms. Conducted quarterly business reviews to evaluate paid media performance and refine strategies.
Senior Digital Brand Marketing Manager at Triumph Intertrade AG
August 31, 2016 - September 3, 2025Developed, planned, and coordinated annual digital marketing and paid media plans aligned with the global marketing plan. Managed global search strategies, media contracts, and agency partnerships to enhance brand visibility. Led and executed video and photo shoots for global digital campaigns. Implemented a digital analytics framework to optimize paid media performance. Managed a team of three digital project managers.
Digital Presence Delivery Lead for Procter & Gamble at Accenture Services
August 31, 2014 - September 3, 2025Provided strategic consulting to P&G marketing teams for management of digital marketing and communication platforms. Led SEM, SEO, and paid media strategy execution at a European regional level. Responsible for global web strategy and operations for 112 websites in 29 languages across 98 countries, including e-marketing, mobile, ecommerce, and social media. Coordinated with external agencies and internal stakeholders across global, regional, and local brand teams for digital project successes.
Global Digital Product Launch Manager for Dell Inc. at eClerx Services
January 1, 2010 - September 3, 2025Led global online product launch campaigns for Dell across brand websites. Responsible for project scheduling, resource engagement, meetings, status reporting, change control, issue tracking, and documenting best practices.
Wella Global Digital Marketing Senior Manager (Fixed Term Contract) at Wella
February 29, 2024 - September 3, 2025Led digital marketing activities focusing on brand building and lead generation. Developed and executed influencer marketing and content strategies to drive engagement and conversions among younger and diverse audiences, leveraging micro-influencers and user-generated content. Managed global digital and media agency relationships ensuring strategic alignment and ROI-driven campaign execution. Led the global Brand.com revamp project to improve user interface and user experience.
Freelance Digital Marketing Consultant
August 31, 2023 - September 3, 2025Provided strategic consulting on digital marketing, paid media, and performance marketing for B2C and B2B industries. Led agency contract negotiations and operational model setups.
Digital, Media & Influencer Director, Global Travel Retail at Coty Inc.
November 30, 2020 - September 3, 2025Developed digital marketing and integrated communication strategy globally for Coty Travel Retail. Created social media and influencer strategies to improve brand visibility and positioning. Managed global media contracts and agency relationships, achieving significant cost savings. Led and managed a team of 4 across Digital, Media, and Influencer domains.
Digital, Media & Influencer Lead- CB Europe Distributor Markets at Coty Inc.
June 30, 2020 - September 3, 2025Developed and led digital, media, and influencer strategies for Consumer Beauty division across 26 European markets and 12+ brands. Transitioned media strategies from offline-heavy to digital-first. Built social media and influencer marketing strategies from scratch to engage younger audiences. Established in-house content team to drive social media growth and content distribution. Conducted quarterly business reviews for performance tracking and strategy refinement.
Sr. Digital Brand Marketing Manager at Triumph Intertrade AG
August 31, 2016 - September 3, 2025Planned and coordinated annual digital marketing and paid media plans aligned with global marketing. Managed global search strategies, media contracts, and agency partnerships to enhance brand visibility. Led video and photo shoots for global digital campaigns. Implemented digital analytics frameworks to optimize paid media. Supervised a team of 3 Digital Project Managers.
Digital Presence Delivery Lead for Procter & Gamble at Accenture Services
August 31, 2014 - September 3, 2025Provided strategic consulting for P&G marketing teams managing digital marketing and communication platforms. Led SEM, SEO, and paid media strategy execution at the European regional level. Managed global web strategy and operations across 112 websites in 29 languages covering 98 countries. Coordinated with internal stakeholders and external agencies for successful digital project delivery.
Global Digital Product Launch Manager for Dell Inc. at eClerx Services
January 1, 2010 - September 3, 2025Led global online product launch campaigns for Dell across their brand websites. Managed project scheduling, resource engagement, meetings, status reporting, change control, and issue tracking. Documented best practices for product launch campaigns.
Education
Executive MBA at Mumbai University
June 1, 2009 - June 30, 2011Bachelor of Engineering - Electronics at Mumbai University
June 1, 2001 - June 30, 2005Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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