Creative visual storyteller with a sharp eye for design and strategy. I craft communication experiences that elevate brands, spark engagement, and build genuine connections. Known for combining artistry with entrepreneurial insight to help small businesses grow through thoughtful, impactful design.

Nicki Roswell

Creative visual storyteller with a sharp eye for design and strategy. I craft communication experiences that elevate brands, spark engagement, and build genuine connections. Known for combining artistry with entrepreneurial insight to help small businesses grow through thoughtful, impactful design.

Available to hire

Creative visual storyteller with a sharp eye for design and strategy. I craft communication experiences that elevate brands, spark engagement, and build genuine connections.
Known for combining artistry with entrepreneurial insight to help small businesses grow through thoughtful, impactful design.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Work Experience

Art Director, Digital Marketing & Media Content at Paradigm Quest (MCAP)
January 1, 2023 - January 1, 2023
Conceptualized and deployed customer relation campaigns; migrated annual statement mailing list to digital; designed a digital letter with call to action; managed emails via Constant Contact; created dynamic ads across social platforms to support private label sales and quarterly targets; coordinated online fundraising event components for a provincial fund raising initiative.
Freelance Art Director, Social Media Marketing Manager at REDD INC
January 1, 2018 - January 1, 2018
Ideated and developed brand collateral and campaigns; photographed headshots for leadership; built social media narratives; created a content calendar and posts across channels, growing the Instagram following; delivered offline promotional catalogs and trade show materials.
Freelance Art Director at ACCHO
January 1, 2021 - January 1, 2021
Developed innovative campaigns to educate and support the community on HIV/AIDS treatment and resources; print collateral design and photo editing for iSpeak and Keep It Alive! campaigns; directed Care Collective posters and materials to engage women in self-care initiatives.
Freelance Art Director at EGALE
January 1, 2015 - January 1, 2015
Designed campaigns and materials for Canada’s national LGBTQ rights charity; developed school-based learning tools and educator kits to promote inclusive schools; created outreach collateral and annual reports.
Freelance Art Director at YYZ LIVING MAGAZINE
January 1, 2013 - January 1, 2013
Art directed issues 6 and 7; collaborated with editorial and production teams to refresh the visual style and layout of the Toronto lifestyle publication.

Education

B.A.A. – Image Arts at Ryerson Polytechnic University
January 11, 2030 - November 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Healthcare, Professional Services, Travel & Hospitality, Retail