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I'm a commercially driven marketing professional with 8 years of experience across B2B marketing, CRM, email campaigns, digital marketing, events, and content strategy. I have a track record of delivering multi-channel campaigns and managing automation platforms such as HubSpot, Salesforce, and Pardot to drive lead generation and revenue. I thrive in fast-paced environments, collaborating cross-functionally with sales, design, and client teams to drive engagement, optimize campaign performance, and support business growth. I excel at turning data into actionable insights, delivering regular performance reporting, and leading end-to-end event planning and promotion.…I'm a commercially driven marketing professional with 8 years of experience across B2B marketing, CRM, email campaigns, digital marketing, events, and content strategy. I have a track record of delivering multi-channel campaigns and managing automation platforms such as HubSpot, Salesforce, and Pardot to drive lead generation and revenue. I thrive in fast-paced environments, collaborating cross-functionally with sales, design, and client teams to drive engagement, optimize campaign performance, and support business growth. I excel at turning data into actionable insights, delivering regular performance reporting, and leading end-to-end event planning and promotion.

Russell Mantey

Marketer, Brand Strategist, Marketing Strategist, +2

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I'm a commercially driven marketing professional with 8 years of experience across B2B marketing, CRM, email campaigns, digital marketing, events, and content strategy. I have a track record of delivering multi-channel campaigns and managing automation platforms such as HubSpot, Salesforce, and Pardot to drive lead generation and revenue. I thrive in fast-paced environments, collaborating cross-functionally with sales, design, and client teams to drive engagement, optimize campaign performance, and support business growth. I excel at turning data into actionable insights, delivering regular performance reporting, and leading end-to-end event planning and promotion.…I'm a commercially driven marketing professional with 8 years of experience across B2B marketing, CRM, email campaigns, digital marketing, events, and content strategy. I have a track record of delivering multi-channel campaigns and managing automation platforms such as HubSpot, Salesforce, and Pardot to drive lead generation and revenue. I thrive in fast-paced environments, collaborating cross-functionally with sales, design, and client teams to drive engagement, optimize campaign performance, and support business growth. I excel at turning data into actionable insights, delivering regular performance reporting, and leading end-to-end event planning and promotion.

Available to hire

I’m a commercially driven marketing professional with 8 years of experience across B2B marketing, CRM, email campaigns, digital marketing, events, and content strategy. I have a track record of delivering multi-channel campaigns and managing automation platforms such as HubSpot, Salesforce, and Pardot to drive lead generation and revenue.

I thrive in fast-paced environments, collaborating cross-functionally with sales, design, and client teams to drive engagement, optimize campaign performance, and support business growth. I excel at turning data into actionable insights, delivering regular performance reporting, and leading end-to-end event planning and promotion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Specialist at P11 Group

June 1, 2024 - Present

Designed and executed integrated marketing campaigns across social media, email, and paid channels, driving a 20% increase in lead generation within 12 months. I managed and optimised HubSpot CRM, building audience segmentation models and automating workflows that reduced manual campaign admin by an estimated 30%. Collaborated with sales and design teams to produce client-facing collateral and assets, contributing to higher conversion at key funnel stages. I delivered regular performance reporting using HubSpot and Google Analytics, translating data insights into actionable optimisations that improved click-through and open rates. Led end-to-end planning and promotion of branded events and webinars, boosting brand visibility and generating qualified attendee pipelines.

Marketing Executive at Poq Commerce

June 1, 2022 - May 1, 2024

Planned and delivered email marketing campaigns with consistent performance tracking; improved average open rates through A/B testing subject lines and send-time optimisation. Managed brand social channels and content calendar via HubSpot, growing audience engagement through targeted, platform-native content. Maintained CRM database integrity for accurate segmentation and reporting, supporting Sales with timely, insight-driven outreach lists. Executed client-facing marketing campaigns to tight deadlines, maintaining high quality standards across deliverables. Coordinated virtual and in-person events from driving registration through digital strategies to logistics to post-event reporting, including registration management and attendee communications.

Marketing Executive at New Statesman Media Group

November 1, 2020 - June 1, 2022

Built and managed client relationships throughout full campaign lifecycles, including webinar hosting, post-event reporting, and renewal conversations. Administered Salesforce CRM with a focus on data accuracy, enabling precise audience segmentation for targeted B2B outreach. Delivered email marketing campaigns via Pardot and Mailchimp, continually optimising based on open rate, click-through, and conversion metrics. Scheduled and managed social media content using Hootsuite, supporting both lead generation and brand awareness objectives.

Founder & Promoter at Self-Employed Event Organiser

January 1, 2018 - Present

Independently planned and promoted live events, managing end-to-end logistics including venue sourcing, vendor negotiations, ticketing, and financial planning. Grew event audiences through organic social media marketing on Instagram and Twitter, producing original graphic assets using Adobe Photoshop and promotional video content in Adobe After Effects. Managed budgets from £X to £X, balancing cost allocation across talent, venue, and production while maintaining profitability.