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I am Wayne Huang, a Creative Director specializing in brand, product, and digital content strategy for global FMCG, startups, fast fashion, and premium health & beauty brands. I lead end-to-end content development, production, and multi-channel campaigns from strategy to post-production, leveraging in-house capabilities to drive growth for Bondi Sands and Showpo. I have steered campaigns across motion, photography, and graphics, elevated brand identity, and helped grow revenue, with Showpo's revenue rising from $30M to $85M_Phone details not available. Sign in: https://www.twine.net/signup_) while boosting online engagement and customer satisfaction.…I am Wayne Huang, a Creative Director specializing in brand, product, and digital content strategy for global FMCG, startups, fast fashion, and premium health & beauty brands. I lead end-to-end content development, production, and multi-channel campaigns from strategy to post-production, leveraging in-house capabilities to drive growth for Bondi Sands and Showpo. I have steered campaigns across motion, photography, and graphics, elevated brand identity, and helped grow revenue, with Showpo's revenue rising from $30M to $85M_Phone details not available. Sign in: https://www.twine.net/signup_) while boosting online engagement and customer satisfaction.

Wayne Huang

Creative Director, Brand Strategist, Digital Marketer, +2

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I am Wayne Huang, a Creative Director specializing in brand, product, and digital content strategy for global FMCG, startups, fast fashion, and premium health & beauty brands. I lead end-to-end content development, production, and multi-channel campaigns from strategy to post-production, leveraging in-house capabilities to drive growth for Bondi Sands and Showpo. I have steered campaigns across motion, photography, and graphics, elevated brand identity, and helped grow revenue, with Showpo's revenue rising from $30M to $85M_Phone details not available. Sign in: https://www.twine.net/signup_) while boosting online engagement and customer satisfaction.…I am Wayne Huang, a Creative Director specializing in brand, product, and digital content strategy for global FMCG, startups, fast fashion, and premium health & beauty brands. I lead end-to-end content development, production, and multi-channel campaigns from strategy to post-production, leveraging in-house capabilities to drive growth for Bondi Sands and Showpo. I have steered campaigns across motion, photography, and graphics, elevated brand identity, and helped grow revenue, with Showpo's revenue rising from $30M to $85M_Phone details not available. Sign in: https://www.twine.net/signup_) while boosting online engagement and customer satisfaction.

Available to hire

I am Wayne Huang, a Creative Director specializing in brand, product, and digital content strategy for global FMCG, startups, fast fashion, and premium health & beauty brands.

I lead end-to-end content development, production, and multi-channel campaigns from strategy to post-production, leveraging in-house capabilities to drive growth for Bondi Sands and Showpo. I have steered campaigns across motion, photography, and graphics, elevated brand identity, and helped grow revenue, with Showpo’s revenue rising from $30M to $85M_Phone details not available. Sign in: https://www.twine.net/signup_) while boosting online engagement and customer satisfaction.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Brand & Creative Director at Bondi Sands

November 1, 2021 - March 13, 2026

Appointed to elevate Bondi Sands' global content to the next level; led brand-focused, innovative content across motion, photography, graphics, and more; created captivating still and video content for retailer and social channels. Directed end-to-end content development, execution, and post-production; designed promotional artwork for multiple channels and touchpoints; led brand strategy across engagement, conversion, reputation, and promotion; supervised front-end website upkeep and email marketing; leveraged in-house capabilities for Bondi Sands' biggest annual campaigns.

Motion Content Producer at Showpo

January 1, 2017 - December 31, 2020

Led creative brand strategy and multi-channel campaigns for Showpo, driving revenue growth from $30M to $85M (2017–2019). Executed end-to-end content production, including in-house shoots and social-media campaigns across Facebook, Instagram, and YouTube; strengthened brand identity, campaign design, and influencer partnerships; improved customer satisfaction and online sales; delivered high-ROI campaigns and optimized merchandising communications.